BEST DEAL UPDATE:
At a small press conference here late Friday, the powers that be moved to fill in some of the informational gaps behind the new interdisciplinary happening, 032c Presents: Reference I Festival.
As reported April 26, a Gucci and Welt-hosted prelaunch dinner to celebrate the new project left more questions open than answered. At the follow-up session, the festival’s founders, Maria Koch and Thom Bettridge of contemporary culture magazine 032c; Mumi Haiati, ceo of fashion and lifestyle communications agency Reference Studios; art historian and gallerist Robert Grunenberg, and the festival’s special guest and cocurator Hans-Ulrich Obrist, curator of the Serpentine Gallery London, laid down a few more facts. Spanning fashion, design, art and technology in various forms including performances, installations, discussions, and interdisciplinary collaborations of all sorts, the festival will be held for a 24-hour period at Berlin’s most famous club, Berghain.
So far, so good.
Contrary to previous reports linking Reference Berlin I to Berlin Art Week in late September, the festival will be held on one of the last Saturdays in October, the final date to be determined as soon as the club’s owners return from holiday. It might have made sense to link the two events had Art Week and the