AT&T’s acquisition spree is part of a plan to dominate advertising on connected TVs and devices

AT&T is developing an ad tech platform where it can sell targeted video ads, including on streaming content. Ads could appear on AT&T's television shows and movies, as well as partner media companies' content.
Tech

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Amazon earnings skyrocket on cloud computing, advertising

Amazon.com Inc forecast strong fall sales and posted a profit that was double Wall Street targets on Thursday thanks to the retailer’s younger, higher-earning businesses, including cloud computing and advertising.


Reuters: Business News

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IAB’s NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

When the Digital Content NewFronts West makes its debut this fall in L.A., it will include an additional element the content-pitchfest organizers hope will lure more attendees: the Streamy Brand Awards, recognizing branded content and digital-video advertising. The Interactive Advertising Bureau (IAB), the trade group that runs the NewFronts, has entered into a pact with […]

Variety

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The CEO of the World’s Largest Advertising Firm Says These ‘Fearsome 7’ Tech Firms Are Upending Media

Shares in WPP, the world’s largest advertising group, are plunging after the company announced a 0.9% drop in net sales for 2017, which founder and CEO Martin Sorrell described as “not a pretty year.”

WPP


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, which owns ad firms such as Ogilvy & Mather and Young & Rubicam, as well as various public relations and market research companies, also forecast zero growth for 2018.

WPP shares were down 12.4% at the time of writing Thursday morning.

In his statement accompanying the results, Sorrell claimed the drivers of the moribund results and outlook were “probably the long-term impact of technological disruption and more the short-term focus of zero-based budgeters, activist investors and private equity [rather] than, we believe, the suggested disintermediation of agencies by Google and Facebook or digital competition from consultants.”

Sorrell didn’t totally dismiss the impact of digital competition, however, telling CNBC on Thursday that a “fearsome seven” tech firms–Amazon, Google, Facebook, Microsoft, Netflix, Alibaba and Tencent–would cause major consolidation in the media.

“On the content side, companies like Netflix and Amazon can pay significantly higher sums for an hour of content than traditional content producers. And that has created changes in the market, some would say distortions in the market, that are driving this consolidation,” he said.

To face the turmoil, Sorrell said in his results statement that WPP would speed up structural reform within the group, shifting from an approach based on individual companies “to a cohesive global team dedicated to the core purpose of driving growth for clients.”

The market’s negative reaction suggests it is less than convinced by Sorrell’s analysis and solution, and certainly indicates deep jitters over the ongoing upheaval in the advertising market–and the “suggested disintermediation” by Facebook


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and Google


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.

That’s because the two tech giants have become something of an advertising duopoly. Media buyer GroupM–itself owned by WPP–said in December that the two web giants likely accounted for 84% of all digital ad investment outside China in 2017. There’s often no middle-man in this picture, so less business for the likes of WPP.

Consumer goods companies such as Unilever are also cutting ad spend to save costs, although it’s worth noting that Unilever recently threatened to yank its ads from Facebook and Google if the digital platforms don’t stop dividing society and amplifying hatred.

WPP’s price drop had an immediate effect on other European media stocks, hitting ad giant Publicis Groupe


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and broadcaster ITV


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.

Shore Capital downgraded WPP to a “hold” rating on Thursday and JPMorgan Chase left it at “overweight.”

Fortune

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The Wgn; A Handbook of Newspaper Administration–Editorial Advertising, Production, Circulation–Minutely Depicting, in Word and Picture, “How It’s Done” by the World’s Greatest Newspaper

The Wgn; A Handbook of Newspaper Administration–Editorial Advertising, Production, Circulation–Minutely Depicting, in Word and Picture, “How It’s Done” by the World’s Greatest Newspaper


Used – This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 Excerpt: …many women’s clubs are followed by a special Club Editor. Sports are handled by a highly specialized department affiliated with Local. It comprises seven or eight men, each of whom is expert in one or more branches of sport–football, golf, pugilism, etc. Three men follow baseball al

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Advertising Menswear: Masculinity and Fashion in the British Media Since 1945

Advertising Menswear: Masculinity and Fashion in the British Media Since 1945


In what was a golden age of British advertising, the notion of the ‘peacock male’ was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men’s clothing in Britain during the second half of the twentieth century.The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the ‘new man’ in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi’s jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

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