4 Things Every Black Entrepreneur Can Learn From EMPIRE’s Cookie Lyon

Fierce, fabulous, and fearless. As soon as she steps into a room, all eyes shift in her direction; admiring her poised appeal.

Surprisingly, it’s not her hypnotizing 4-inch heels and designer bags that captivate those in her presence. Underneath the strikingly alluring glam, she’s wrapped with a load of confidence that allows her to seal deals and collect the big bills.

If you’ve watched an episode of the FOX hit TV show, Empire, you can’t help but to fall in love with Cookie Lyon’s enchanting black girl magic —it’s what she uses to lead her family to a sustainable and successful business.

 

(Image: Instagram/empirefox)

 

And if you think she’ll allow one shameless threat or cruel attack to stop her flow, think again.

Cookie’s spicy demeanor mixed with her intellectual wittiness is impressive enough to stop any perpetrators from ruining her family’s regime.

This type of fire is what more black entrepreneurs need to replicate in order to elevate their success.

Are you wondering what Cookie Lyon holds in her entrepreneurial kit to walk with that unflappable confidence?

Here are four leadership lessons every black entrepreneur should consider to be successful and create generational wealth.

Know Your Industry Inside and Out

 

If you want to win the game, you truly have to understand the game—even the levels that are beyond your scope.

Cookie isn’t just focused on the day-to-day operations of what is going on at Empire. She is consistently doing her research so she can capitalize on opportunities and protect her family against threats that may come their way. In the world of business, we like to call this a SWOT (Strengths, Weakness, Opportunities, Threats) analysis.

Empire is successful because they understand what the fans want, do what it takes to fill that demand, and know how to position themselves as market makers.

Teamwork Makes the Enterprise Work

 

Here’s the truth: you can’t do everything on your own if you want to build a fully functional and sustainable enterprise.

This is where many black entrepreneurs miss the ball. We feel like we have to do the marketing, accounting, management, and sales activities all on our own.

It’s important that we understand those pieces of the business but we don’t have to do everything. You have to motivate people on your team to use their strengths in order to grow the business. If you don’t, the business will die as soon as you leave this earth.

Cookie understands the importance of keeping the business going beyond her time here on this earth. That’s why she constantly shares the vision with every single member of the family. She wants to make sure they are on board so that they can understand how their gifts fit the larger vision of the business.

Six-Figure Degrees Aren’t a Prerequisite for Entrepreneurship

 

No one attributes Cookie’s family success to the fancy degree plastered all over her walls.

Some think that in order to be a successful entrepreneur, they have to acquire an M.B.A. There’s nothing wrong with getting an M.B.A. but it’s not the final destination for entrepreneurial success.

M.B.A. programs teach you how to be a manager. Real life teaches you how to deal with situations that don’t come with a “one size fits all solution.”

Cookie Lyons knows that the value in entrepreneurship comes from understanding people —not from memorizing theories and equations. A degree is a great accolade to vaunt about but it’s not the only accomplishment you’ll need to achieve in order to build credibility in business.

Multiply Family Wealth

 

Wealthy people teach their entire family to be a part of the family business.

If you are a member of the Lyons family, you won’t be caught twiddling your thumbs trying to figure out if you should spend thousands of dollars on a low-paying college major that only positions you to be an employee; you will be groomed to be a leader and contribute to the wealth of the family.

Unfortunately, that’s not the norm in most black households. Kids are sent to college in hopes of getting a good job that will help someone else’s enterprise become stronger.

This is causing the decline of successful black businesses; students accumulating a high cost of debt for degrees that don’t contribute to the wealth of the next generation.

Take a chapter from Cookie’s book: understand the different gifts that exist in your family, groom those gifts through proper learning experiences, and find out the best ways to profit from your passion so that you can multiply your wealth.

 

Small Business – Black Enterprise

FASHION DEALS UPDATE:

Martini Glass Wedding Favor Cookie

Martini Glass Wedding Favor Cookie


Custom designed by a premier baker in Chicago and sold at numerous retail locations,including Neiman Marcus. These large, beautifully decorated butter cookie wedding favors are handmade from the finest ingredients, the same ingredients that you’d use if you were to bake them yourself. Decorated with a base coat of royal icing with the details piped on by hand. The result is absolutely delicious cookies that taste as great as they look. Each cookie is individually packaged in a cello bag with a coordinating bow. If you don’t see your colors pictured, simply let us know what color you need and we will customize it at no additional charge. Personalization available for .50 each, call us.
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Baby Girl Fortune Cookie Pail

Baby Girl Fortune Cookie Pail


*Each Cookie is hand dipped in Chocolate and decorated with Baby Girl Decors. DECORS WILL VARY. Our Fortune Cookies are tastier than the Fortune Cookies from a typical Chinese restaurant because we use real vanilla, not imitation. PLEASE NOTE – Decorated Cookies may vary from the ones shown in the photos. *All of our Fortune Cookies are individually wrapped in a clear cellophane wrapper to ensure maximum freshness and to show off your Beautiful Cookies! We attach color co-ordinated ribbons onto your choice of pail. * Fortunes included are: 1) Sweet & Cuddly – Cute & Fun. Now that you have your new little one! 2) Bottles and booties, diapers and pins, little girls are where the LOVE begins! 3) Pink and pretty, glitter and gold. Baby girls are the best to hold. 4) A baby girl will make love stonger, days shorter, nights longer, the past forgotten and the future worth living for! 5) Sugar and Spice and Everything Nice. That’s what girls are made of. 6) Congratulations on your new baby GIRL! Good Fortune & Blessings will come to you. *PERSONALIZE Your 6 Fortunes Option – You create the wording for each of your 6 Fortune Messages. Fortune Size Limit – 3 lines text, 3 characters per line. *PAIL COLOR CHOICES – Hot Pink, Light Pink, Purple, White
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Baby Feet Oreo(R) Cookie

Baby Feet Oreo(R) Cookie


Our adorable hand dipped and hand decorated chocolate covered Baby Feet Oreos make the perfect edible favor for your baby shower. Take your baby shower to the next level with these individually wrapped baby shower favors that taste as sweet as they look. Features and Facts:Color(s): Boy or Girl ColorsRibbon Color(s): Pink, Red, Wine, White, Ivory, Yellow, Gold, Brown, Gray, Black, Mint, Emerald Green, Dark Green, Orchid, Purple, Light Blue, Royal Blue and Navy Blue.Materials: Chocolate covered Oreos.Details:Individually wrapped. Selling Unit: Each Minimum Quantity W/O Personalization: 12Minimum Quantity With Personalization: N/AAssembly Required: NoAdditional Information:Design/Flower type may vary, but we try our very best to match the website. There is a .00 flat fee for the cooler (which includes ice packs) for the summer months. In addition, we will only ship orders that could melt in the hot weather to arrive no later then Friday. We do not ship through the weekend. Your order may be held to the following Monday, otherwise your order could melt in a hot UPS warehouse over the weekend. Remember UPS does not have regular delivery on Saturday or Sunday, however Saturday deliveries can be arranged for an additional fee. Please try to ship to an address where someone is home to accept delivery. We can not be responsible if a package is left out all day in the heat. Business addresses are also recommended when possible as they tend to be early day deliveries and signatures are required. *Oreo Cookies are a registered trademark of Nabisco Corp.
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New Custom made Winter Baby Hats CROCHET PATTERN, Angry/Sleepy Owl, Spiderman, Monkey, Elmo, Cookie Monster, Mickey/Minnie, Beanie / Earflap

New Custom made Winter Baby Hats CROCHET PATTERN, Angry/Sleepy Owl, Spiderman, Monkey, Elmo, Cookie Monster, Mickey/Minnie, Beanie / Earflap


Hand Crocheted Cap made with 100% cotton yarn. Each design will look cute with any outfit in any season.
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Baby Face Oreo(R) Cookie Pop Favors

Baby Face Oreo(R) Cookie Pop Favors


Our adorable hand dipped and hand decorated chocolate covered Baby Face Oreo Pops make a great baby shower favor or gift. They are the perfect edible favor decoration for any baby shower. Features and Facts: Color(s): Assorted Girl Colors, Assorted Boy Colors or Assorted Boy & Girl Colors.Ribbon Color(s): Pink, Red, Wine, White, Ivory, Yellow, Gold, Brown, Gray, Black, Mint, Emerald Green, Dark Green, Orchid, Purple, Light Blue, Royal Blue and Navy Blue.Materials:Chocolate covered Oreos.Details:Hand dipped, individually wrapped, with your choice of ribbon. Selling Unit: EachMinimum Quantity W/O Personalization: 12Minimum Quantity With Personalization: N/AAssembly Required:NoAdditional Information: Design/Flower type may vary, but we try our very best to match the website. There is a .00 flat fee for the cooler (which includes ice packs) for the summer months. In addition, we will only ship orders that could melt in the hot weather to arrive no later then Friday. We do not ship through the weekend. Your order may be held to the following Monday, otherwise your order could melt in a hot UPS warehouse over the weekend. Remember UPS does not have regular delivery on Saturday or Sunday, however Saturday deliveries can be arranged for an additional fee. Please try to ship to an address where someone is home to accept delivery. We can not be responsible if a package is left out all day in the heat. Business addresses are also recommended when possible as they tend to be early day deliveries and signatures are required. *Oreo Cookies are a registered trademark of Nabisco Corp.
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Suncloud Cookie Prescription Bifocal Sunglasses

Suncloud Cookie Prescription Bifocal Sunglasses


Cookie is a slightly oversized combination of fashion and function. Polycarbonate lenses are extremely lightweight and highly impact resistant and polarization reduces glare. Injection molded lenses ensure exceptional clarity and provide 100% protection.
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Chocolate Chip Cookie Mix Gluten-Free 17 Ounces

Chocolate Chip Cookie Mix Gluten-Free 17 Ounces


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Nigel Barker Talks ‘Cookie Cutter’ Beauty Standards

As a longtime fashion photographer and HeForShe advocate, Nigel Barker has a lot to say about the definition of beauty within the fashion industry, especially since his mother was a Sri Lankan model in the 1960s.

“Of course, if you think about the ’60s and the ’70s, there were very few people of ethnicities, of color, modeling and in pictures and in advertising. So that was a very tough time,” he told host Caroline Modarressy-Tehrani.

Growing up with such a “powerful, strong matriarchal figure” instilled some serious values about beauty standards in Barker.

She made me realize that if you push through and you struggle and you don’t take ‘no’ for an answer, that you can make a difference. You can make people realize that the face of beauty doesn’t have to be whitewashed, doesn’t have to be a certain shape or size, doesn’t have to be cookie cutter — that you can change the stereotypes and you can make a difference.

The former “America’s Next Top Model” judge also talked traditional gender expectations and how he is raising his children to break them — starting in the kitchen.

“I bring my son into the kitchen with me and my wife and my daughter and we all cook together,” he said. “We all do everything together and there is no you get this and you get that. You’re blue and you’re pink. You know, you get the cars and you get the dolls.”

Check out Nigel Barker’s interview with HuffPost Live above.

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Style – The Huffington Post
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Cookie Lyon of Fox’s ‘Empire’ Sheds Rare Light on Black Women’s Incarceration and Reentry

Lee Daniels’s blockbuster Empire, an over-the-top soap opera featuring a prominent African American family in the rap world, has tackled a variety of subjects that most mainstream black shows fear to tread — such as homophobia and psychiatric illness.

Yet Cookie Lyon, the mother and ex-wife of the record label’s founder, sheds a rare light on black female incarceration and the challenges of prisoner reentry. Played by Taraji P. Henson, Cookie, is an old gangster with a heart of gold. She helped support her husband’s rap career and financed his fledging record label with $ 400,000 of drug money. When Cookie is arrested and goes down for seventeen years, her backstory shows that visits with her kids are infrequent and her old man just stops showing up.

True to Cookie’s storyline, in 2000, black women were incarcerated in federal and state prisons at a rate six times that of white women — with the War on Drugs responsible for a significant number of those arrests. Of course, contrary to Cookie the overwhelming majority were low-level addicts and drug mules. Roughly a decade later that rate has been cut by nearly 50 percent.

Unfortunately, the damage resulting from the nearly decade long apex of black female confinement is substantial.

Unlike Cookie’s character, because many of the black women in prison were single mothers at the time of their arrest, their children were displaced. Paralleling the prison system, in 2000, black children represented the largest group in foster care, despite being only 15 percent of children in the US. Because of mandatory parental termination laws after 15 months in care, a number of black mothers lost and remain at risk for losing their parent rights.

Still Cookie’s character also helps focus on another area of concern, namely the difficulties of prisoner reentry. The dysfunction in her relationship with Hakeem Lyon was both heartbreaking and hilarious — the scene where she beats him down with a broomstick for calling her a bitch comes to mind.

African American female prisoners face unique challenges trying to reintegrate into society and reconnect with their families. For starters, not only were roughly 60 percent of the women using drugs prior to their arrest, but 44 percent reported being physically or sexually abused and nearly 70 percent reported having been abused before the age of 18. Substance abuse issues and the fallout from emotional trauma are key factors, but also the women battle stiff employment obstacles, laws that make them ineligible for public assistance, a lack of healthcare and housing discrimination.

Currently, the recidivism rate for female offenders averages 45 percent. Lack of support and inadequate reentry programs are a huge factor, but so too is the intensifying parole regime, which has shifted from a rehabilitative model to one more closely aligned with law enforcement. In 1985, 70 percent of parolees successfully completed supervision, by 1997, that rate dropped to 44 percent.

Cookie Lyon’s character aside, we need to help more black women successfully reenter society. In order to do that reentry programs must tackle the social and economic challenges that this population faces and successful prisoner reentry has to become a much larger focus in the ongoing effort to arrest mass-incarceration.
Entertainment – The Huffington Post
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Philosophy Philosophy The Cookie Exchange Bath & Body Set

Philosophy Philosophy The Cookie Exchange Bath & Body Set


share the happiest of holidays with the cookie exchange. our version of this festive tradition features christmas cookie shampoo; shower gel & bubble bath 4 oz; sweet creamy frosting body lotion 2 oz and sugar sprinkles high-gloss high-flavor lip shine 0.4 oz. the 3-in-1; moisturizing formula gently cleanses and conditions skin and hair; while indulging your senses as you lather from head to toe. the luxurious body lotion formula contains natural oils and shea butter to condition and help stabilize the moisture level of dry skin; while antioxidants help soothe and protect skin against environmental attack. soothe and soften lips with the sweet sugar sprinkles formula; while providing sheer color and high-gloss shine. it’s the perfect gift to sweeten up someone’s holiday.
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Oatmeal Raisin Cookie Diet 12 Count

Oatmeal Raisin Cookie Diet 12 Count


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Chocolate Chip Cookie Diet 12 Count

Chocolate Chip Cookie Diet 12 Count


The Hollywood Cookie Diet is a delicious and convenient way to shed pounds and maintain weight. Fortified with protein, fiber and 100% of the RDA of key vitamins and minerals, this meal replacement is sure to please consumers.We all know that to lose weight we have to restrict calories, but that is easier said than done. When hunger strikes, diets fail. The Hollywood Cookie Diet works by satisfying your hunger while providing essential vitamins and minerals. Each cookie is a delicious meal. The Hollywood Cookie diet is a good source of fiber and protein and contains more than 13 vitamins and minerals.This may be the last diet you will ever need, because you can use The Hollywood Cookie Diet for as long as you want until you achieve your weight loss goals. Jumpstart your weight loss with the Hollywood 48-hour and 24-hour Miracle diets.
List Price: $ 16.51
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