Brian Roberts is talking to Bob Iger the only way he can — through opaque M&A strategy

Comcast CEO Brian Roberts can't talk to Disney executives to broker a deal for Fox because Disney and Fox have a signed merger agreement while the top media executives gather in Sun Valley, Idaho.
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Netflix tests new price increase strategy for ‘Ultra’ subscription plan

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Netflix price changes are always controversial. But luckily, it looks like the streaming company’s latest strategy for getting more money out of users won’t affect most of us (for now).

The streaming giant confirmed to CNET that it has been testing out a new tier for its pricing models for select users in Europe: a €16.99 per month “Ultra” subscription plan, which would provide exclusive access to HDR (high dynamic range) content.

“We continuously test new things at Netflix and these tests typically vary in length of time,” Netflix spokeswoman Smita Saran told CNET. “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.” Read more…

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Trump’s go-it-alone immigration strategy ends in chaos, confusion

On Wednesday morning, White House cooks were flipping steaks and unboxing popcorn machines ahead of the yearly congressional picnic. Within the hour, the picnic was scrubbed, the steaks on ice, and the popcorn machines trucked away.


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http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

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Kevin Warren Led Xerox’s 3-D Printing Strategy, Now He’ll Pull All Of UPS’s Marketing Strings

Kevin Warren, one of BE’s Most Powerful Executives in Corporate America, and the man who led Xerox’s 3-D printing strategy, has been enlisted to handle all of UPS’s American and international marketing operations. He will now occupy the Chief Marketing Officer role and will report directly to UPS Chairman and CEO David Abney. He will also join the company’s Management Committee—the most senior leadership group in the company.

UPS is currently America’s largest package delivery company, and a leading global provider of specialized transportation logistics services, and Warren, 55, will be responsible for all its marketing, including the company’s product development, pricing, customer loyalty, industry segments, customer communications and public relations, among other functions.

“With unprecedented demand from consumer and business customers, it’s critical for UPS to have a savvy leader driving innovative new marketing programs that support one of world’s most trusted and respected brands,” said Abney. “Kevin brings a wealth of experience to UPS with a strong global growth focus across multiple disciplines. He will guide critically important marketing initiatives as we continue UPS’s transformation.”

BIG MOVE:

Warren’s move to UPS is a big step up. Most recently, he was the Executive Vice President and Chief Commercial Officer for Xerox, a global corporation that sells print and digital solutions, and document technology products in more than 160 countries. The company has an estimated $ 22 billion in market capitalization, compared to UPS’s $ 116 billion.

KEVIN WARREN’S ACCOMPLISHMENTS:

  • At Xerox, he was responsible for worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.
  • Before that, he served as president of the Commercial Business Group for Xerox’s services business, driving growth by pursuing new clients and expanding the services the company provides to current clients across commercial industries including: retail and consumer products, commercial transportation, travel, manufacturing, aerospace and defense, high-tech communications, and financial services.
  • He also previously served as president of Global Growth Opportunities, responsible for accelerating revenue growwth outside of the United States.
  • More importantly, he had strategic oversight for two Xerox operating units, Global Imaging Systems and Xerox Canada, as well as leading the company’s 3-D printing strategy.
  • He has also led the integration activity surrounding Xerox’s $ 1.5 billion purchase of Global Imaging Systems.
  • In 2007, he was named chairman, president, and chief executive officer of Xerox Canada and in 2010, was named president of U.S. Client Operations.

BACKGROUND:

Warren earned a degree in finance from Georgetown University and an advanced management degree from Harvard Business School. He currently serves as a director of Illinois Tool Works and of Georgetown University, where he chairs the audit committee. In addition, he is a current member of the Executive Leadership Council.

He has been named one of the top 100 most influential black executives in corporate America by Savoy Magazine and one of the 75 most powerful executives in America by Black Enterprise. In 2013, he was honored with humanitarian awards from both the Young Presidents Organization and CADCA for his work in mentoring at-risk youth.

The post Kevin Warren Led Xerox’s 3-D Printing Strategy, Now He’ll Pull All Of UPS’s Marketing Strings appeared first on Black Enterprise.

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Nadella’s acquisition strategy is much different than Ballmer’s — and investors are rewarding him

Microsoft CEO Satya Nadella has taken a dramatically different approach to M&A than did his predecessor.
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Paul Singer’s firm shifts strategy with $6.9B offer for Athenahealth

If you can’t get a company to change its ways, buy it. That, at least, appears to be a new strategy for billionaire Paul Singer. His hedge fund Elliott Management — which has mostly been content to prod companies into action as an activist shareholder — announced an all-cash $ 6.9 billion takeover offer of Athenahealth….
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Giuliani media blitz, legal team’s reshuffle hint at new Trump strategy

The tornado that was Rudy Giuliani’s media appearances this week — plus personnel changes to President’s Donald Trump’s legal team — may signal a drastic change in how Trump will approach his legal strategy as the Russia investigation and a probe into Trump’s personal attorney Michael Cohen swirl around the President.


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http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

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Twitter to Test a New Strategy to Stop Proliferation of Nastiness

Twitter is testing a decidedly simple strategy to stop widespread bullying and abusive comments on its service– showing users its rules.

CEO Jack Dorsey said Friday that Twitter was trying the tactic to “diminish abuse,” which has plagued Twitter’s users for years despite the company’s repeated promises to clean up the problem.

The new study will be led by outside researchers including the Dangerous Speech Project, a research group that studies how public speech could incite bad and even violent behavior. In a post announcing the new test, Susan Benesch and J. Nathan Matias, academic researchers who will help conduct the study, explained that it will likely involve showing Twitter users unspecified rules about proper behavior that could lead to reduced harassment and the number of vile comments.

“Social norms, which are people’s beliefs about what institutions and other people consider acceptable behavior, powerfully influence what people do and don’t do,” the pair wrote.

As an example, they cited outside research and “early evidence” from a previous study Matias conducted on Internet messaging board Reddit that involved showing readers of Reddit’s “r/science” forum rules for commenting. Some of those included warnings like “no abusive, offensive, or spam comments,” and “no personal anecdotes.”

Matias’ Reddit study, conducted over 29 days during which he and Reddit moderators screened 2,214 discussions on the science forum, found that by making rules easy to see (via “sticky comments,” as they are called on Reddit), Reddit users were 7.3% “more likely to follow the rules.”

Still, Matias concedes in his Reddit study that there are still many unknowns. For example, it’s unclear if posting rules to other Reddit forums like politics or video games, which can be breeding grounds for controversial comments, would result in similar positive results.

Nevertheless, it seems that Twitter will try something similar to the Reddit study.

The researchers said they wanted to announce the study before it begins because they want “to be as transparent as possible.” However, they declined to share the details about the study because doing so may jeopardize “the integrity of the results.”

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Twitter did not say when the study will conclude, but the researchers said they would publish their findings and post their methodology on a public research website so that others can try to replicate it to confirm their results.

As for the belief that Twitter should simply delete the accounts of people who continually post racist, abusive, or otherwise hostile comments, the researchers said doing so wouldn’t stop others from posting similar hateful comments.

“It’s like recalling unsafe foods without preventing new food from being contaminated and sold — or towing away crashed cars without trying to make new cars safer,” the researchers wrote. “Abuse can’t be solved by any single method, since it’s posted in so many forms, by a wide variety of people, and for many reasons.”

 

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http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

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US drillers are spoiling OPEC’s oil market strategy for the second time in three years

OPEC's goal of shrinking crude stocks may be delayed by surging U.S. oil output, the International Energy Agency warned.
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We can learn a lot about Jeff Bezos’ health strategy by looking at his investments

Jeff Bezos has made quite a few big investments in health care over the years.
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US Releases A New National Security Strategy — And China Isn’t Happy

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http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

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Camari’s Flirting Strategy | Checked Inn | Oprah Winfrey Network

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http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

CHARITY UPDATE :

Click today to request your free ACRX discount prescription card and save up to 80% off of your medicine!

SPECIAL DONATION REQUEST UPDATE:

Please help American Consultants Rx achieve it’s biggest goal yet of donating over 30 million discount prescription cards to over 50k organizations in an effort to assist millions of Americans in need. Please click here to donate today!

Building a Lead Generation Marketing Strategy That Works Pt 1: Lead Generation for Today’s Residential Contractors

Remodeling-contractor

Part 1: Why You Need a Lead Generation Strategy

Welcome to our three-part series on home improvement lead generation, where we discuss marketing techniques that work for busy, up-and-coming residential contractors. In the first part of the series, we’ll focus on why you need leads, and why word-of-mouth referrals will only work for so long. We’ll also talk about how the landscape of home improvement is changing—and how those forces could shape your marketing approach in the years to come.

It’s as simple as this: if you’re running a business, you need new customers. But finding those customers is the hard part. Lead generation strategies for home improvement professionals come in many flavors, from DIY social media and blogging to online review sites like Yelp to professional lead generation services. Each one of these has its own set of pros and cons, but first, it’s important to understand the “why”—or what a clearly-articulated lead generation strategy can add to your business. Read on for the scoop below.

To Grow Your Business, You Need to Access New Markets

Some home improvement professionals prefer a small approach to business, keeping their operations as minimal as possible, and investing very little in marketing and sales. However, earnings and growth potential will always be fixed in such a setup.

On the other hand, home improvement pros with larger aspirations know that expanding is necessary, by tapping into new markets and getting the word out about your company. For such professionals, a clearly defined marketing strategy and lead generation campaign just makes sense. A thoughtful approach will help you drum up new business. And once you begin to track where leads originate, you’ll be able to gain new insights about what works—and how to replicate those models in the future.

new-homeowners

Homeowners’ Approach to Remodels is Changing

The face of today’s homeowners is changing. You may be familiar with a little group known as the millennials. Contrary to popular belief, millennials are buying homes, marrying and raising families at rates that mirrors previous generations. The Harvard Joint Center for Housing Studies projects 23 million new millennial households in the next decade. And yet, it’s widely understood that this generation has less disposable cash than predecessors. In fact, financials for this group are quite bleak indeed. Millennials earn, on average, 20% less than their parents did at the same age. Meanwhile, 63% of them carry over $ 10,000 in debt. Not your typical home buying material.

So what gives? How are millennials affording homes with less pay and higher debts? The same way cash-strapped buyers always have: buying fixer uppers. Industry analysts predict that younger buyers will gravitate toward older homes in need of repairs and updates that they can make over time as their finances allow. And guess whose help they’re going to need?

But your new clientele won’t rely on word-of-mouth the way boomers did. Gen Y are notorious googlers—research about this generation’s shopping habits show that they’re much more likely to read reviews and research their options online. That’s true whether they’re looking up a new hot brunch spot or searching for home improvement services. To reach to this upcoming group of homebuyers, you may have to take more of your marketing online, meaning a more digital approach to lead generation.

Customer-feedback

Online Marketing Is Becoming a Powerful Tool for Home Improvement Professionals

Don’t get us wrong, word-of-mouth referrals still hold powerful influence in a homeowner’s decision to hire a contractor. But increasingly, the process of discovering and researching contractors has moved online. Eighty-eight percent of homeowners say they trust online reviews as much as a recommendation from a friend. Eighty-one percent research online before making major purchases, such as home appliances, furnishings and flooring—it follows that most home improvements would fall into that category.

Meanwhile, the methods that customers use to search the web are changing too. Potential clients are now much more likely to use their phones or tablets to browse for service providers—and may even rely on a voice assistant to fetch a list of potential hires near them. To reach them, you need a far-ranging web presence that makes it into those top results. The more ways you can get your name out, the wider the potential audience. From there, it’s simply a case of playing the odds: the more people who are exposed to your brand, the more likely you are to get customers to convert.

Today’s Customers Are Just More Sophisticated

In the old days of business advertising, you could just put an ad in the paper and watch the customers come flocking to your door. That doesn’t cut it with today’s audiences. Not only do people not read the papers anymore, they’re increasingly put off by traditional advertising. They need the ability to quickly pivot to search engines and review sites to do additional research on their own—before they’re ready to give you a shot.

According to Salesforce.com, it now takes customers several “touches” to make it to the “sales-ready” phase. In plain English, that means potential clients need more prompting than a single ad to decide if they’re ready to pull the trigger. They need to see your business from several different angles first.

That said, many are weary with pushy sales tactics and may resist if providers seem too “salesy.” That’s one of the major advantages of “free” offers, like an informative or entertaining social media account, or educational content in the form of how-to videos and articles. These help you nurture leads without appearing too confrontational—and offer chances to bring more traffic to your site. And of course, more traffic means more business.

Now that you’ve heard why you need a lead strategy, you need to know what that looks like, right? Join us for part two of our ongoing series, where we’ll discuss some common lead generation techniques for home improvement contractors, their costs and their likelihood to influence customers.

The post Building a Lead Generation Marketing Strategy That Works Pt 1: Lead Generation for Today’s Residential Contractors appeared first on Modernize.

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Building a Lead Generation Marketing Strategy That Works Pt 2: How Increase Your Win Rate With Homeowners

contractor-meeting

Welcome to our three-part series on home improvement lead generation, where we discuss marketing techniques that work for busy residential contractors. In the first part of the series with MarketSharp, we talked about why today’s home improvement professionals need to start focusing more on lead generation, rather than relying solely on word-of-mouth referrals. Today, we’ll walk you through strategies you can use to obtain quality leads, and how you can turn more of those leads into completed projects.

It’s not enough to purchase a bunch of leads or invest in a new website. You’ve also got to follow up—this is where the magic happens. Just by calling leads, you’ll already be doing better than the majority of your competition. According to research from Forbes, only 27% of online leads ever get a call back. That means your odds of winning business increase every time you pick up the phone—but there’s an art to it.

Lead management efforts are more likely to succeed if you allocate resources to handle calls and organize lead details. Also, your personal touch will set you apart from the competition. You’ll get further than you think by having empathy for your clients and their pains, as well as an innate understanding of the home improvement process.

female-contractor-on-phone

Give Yourself the Resources You Need

When you vie for a homeowner’s dollars, you’re up against a ton of competitors—especially if you’re relying on a lead generation service. These services help you cut out some of the work, but the homeowners using lead generation services have their choice between tens of different bids, so the competition is fierce.

Research shows that leads overwhelmingly go to the first to respond, so you won’t have time to finish installing that window first. Homeowners can’t see that you’re busy; they want someone who appears to return their calls at once.

This is why it’s crucial to dedicate the separate resources to handle calls—people who can jump on the line with new leads right away. This can be an employee or even a whole team hired expressly for the purpose of lead management. These staff members take care of scheduling appointments and converting leads, while you go about the business of running your company.

Get Organized

You know what’s embarrassing? Dialing a homeowner after they’ve already said they’re not interested. Even worse? Letting a lead slide into oblivion without following up. Or calling a potential client three months after they made their initial request. Or any of the other errors call staff make daily.

Organization forms a pivotal part of your lead management effort. To respond to calls quickly and accurately, you need a well-articulated process that helps you avoid duplicate calls and dropped leads. Some services may provide a platform or user portal, but for many, you’ll be on your own.

You also need a way to distinguish leads that contact you directly from the contact us form on your website or through social media. For many contractors, the best bet is to invest in a quality customer relationship management (CRM) tool. Software like this not only helps you sort details like names, dates, and phone numbers, but also keep notes about your clients—the type of project they have in mind and their level of interest.

contractor-resources

Be Timely

Timing your response is everything if you hope to win business from leads—especially when you’re competing with other contractors. One of the most famous studies found that leads are 100 times less likely to convert if the first phone call occurs 30 minutes after a potential customer makes contact. Those odds drop by 3,000% if you call five hours after the initial contact.

That said, homeowners won’t be happy about calls that come during dinner or in the middle of the workday. Research on the issue indicates that follow-ups come off more successfully when you call between eight to nine a.m. or in the four to five o’clock range.

So what’s the lesson here? Just use common sense. If you can’t call a lead back instantly, then it’s better to wait for an appropriate time in the day when your potential customer is less likely to be occupied by work or family duties. This is where a service like Modernize can be helpful. Our representatives will make that first contact for you, quickly, then reroute the call to you for you to follow up when you can.

Personalize the Experience

No one likes to feel like a walking wallet. When you call leads, approach each customer as an individual with their own needs. To soften the transition from “lead” to “human client,” you should come to the conversation prepared, rather than dialing blindly.

That means referencing the projects the customer is interested in and the size of their home. At Modernize, for instance, we gather information about the project type, budget, size and the customer’s residence before we jump on the line with a client. Our sales team attaches this information to the customer’s internal profile so that anyone who follows up has all their background information. The more you can come to customers prepared with a personalized frame of reference, the less time clients will have to spend explaining and re-explaining what they’re looking for. And that means happier clients overall.

Website-design

Win Them with Your Online Presence

Customers do their research online these days, so there’s a high chance that your clients will visit your website as part of their decision-making process. And when they do, they’ll be expecting a high degree of professionalism and efficiency.

Research indicates that many consumers will wait no longer than four seconds for a website to load. Sites with confusing navigation or bad content (think typos) will also turn off prospective leads. Your content—text, photos, logos and contact details—should all be current. In other words, if your “showcase” photos feature shag carpeting, it’s time for a reshoot.

You can help yourself keep content fresh—and obtain higher search engine rankings as well—by taking some time to establish and update a blog. Blogging also gives you a chance to show off completed projects, keep customers in the know, and offer some of your expertise for free, which leads us directly to the key tenet of successful lead conversion: always be helping.

Always Be Helping

Modern customers are way too savvy to fall for high-pressure sales techniques. Attempts to squeeze clients usually result in negative reviews and an eventual drop in business.

One of the less frequently talked about sales skills is the ability to empathize with the person at the end of the phone. Leads aren’t really “leads,” after all; they’re parents, significant others, and team members—in other words, human. If potential clients seem unsure it’s because they’re putting their livelihoods in your hands. Most are feeling worried about how they’ll manage their budgets, or what would happen if something went wrong.

You will set yourself leagues above the competition if you can learn to identify with these fears and assuage them. Part of that comes from active listening. All too often, we see contractors who aren’t willing to truly hear their clients out. It also means being generous with your time. Be willing to offer advice, even when the client hasn’t signed anything. Your generosity will likely be rewarded with successful projects and repeat clients who are happy to sing your praises to anyone who’ll listen.

The post Building a Lead Generation Marketing Strategy That Works Pt 2: How Increase Your Win Rate With Homeowners appeared first on Modernize.

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Building a Lead Generation Marketing Strategy That Works Pt 3: Strategies for Landing the Leads That Matter

 

contractor-meeting

Welcome to our three-part series on home improvement lead generation, where we discuss marketing techniques that work for busy residential contractors. In the first part of the series, we talked about why today’s home improvement professionals need lead generation. We discussed organizational and procedural differences that can help you convert those leads into successful projects. Today, we’ll conclude our series with a dialogue on the different lead sources, and list useful strategies in each platform that will drive business home.

If lead generation sounds intimidating to you, don’t worry. It includes a lot of strategies that aren’t as mysterious as they seem, once you get right down to it. In fact, you may have already incorporated some of these tips into your business plan. Below, we’ll decode the business of landing leads and discuss some time-tested strategies that win results.

Landing Leads with Social Media

Research indicates that the average person spends 35 minutes a day on Facebook, which adds up to nine full days a year! Twitter, YouTube, and Snapchat come in with similar tallies—most people will spend over five years of their lives browsing through social media outlets. If you’re not tapping into this powerful medium as a way to grow your business, you’re missing out on a significant (and free!) chance to catch the eye of potential clients.

But what if you’ve already cast your net? How do you reel in social media followers and convert them to leads? As a contractor with loads of experience, you already have one golden asset: your expertise, both as a contractor and as a local community member. For a personal and conversational feel, highlight the times you interact with your clients, demonstrating the positive experiences you’ve had. An excellent example is this New Jersey contractor, who snaps pictures of clients’ dogs and posts them to his company Facebook. It’s a fun thing that makes customers feel acknowledged (and in this case, it also made him a viral sensation). Plus, who doesn’t like to see a picture of a cute dog pop up on their newsfeed?

Coaxing with Content

That brings us to the next tip: content. But what is content exactly, and how does it differ from social media? Well, in short, all social media is content, but not all content is social media. Confused? Don’t worry, it’s not as complicated as it sounds.

Content includes your posts on social media outlets, as well as blog posts, pictures and instructional videos. What makes content so powerful is that it’s free and informal. That way, customers can get to know you, gauge your knowledge, and learn about your services—without the pressure of a full-blown sales call or the annoying interruption of an ad.

Good content shows off your skills and knowledge, but it also gives you a chance to add your own personality to the game. So make it quirky, fun, and give it some of your personal flair. Anyone can write a post guiding readers through their flooring choices, but only one person can do it in your unique voice. In a world where everything that can be said has been said, originality and authenticity goes a long way.

Winning with Web Presence

Of course, all that content will go nowhere without a professional web presence for your business. Customers drawn to you through your social media and posts will quickly head for the hills if your website seems like it dates back to 1995.

But designing your own website can be difficult, especially if you need something that will work for commercial purposes. A small investment here can really pay off, since a professional designer can organize your content and add polish to your logo and design elements. They should also have some insights on your contact forms, which is perhaps the most important lead generation tool you have in your arsenal.

Having a web designer on speed dial will also help you change your content more frequently or troubleshoot issues that do arise. After all, much like growing a business, designing a website is an ongoing process, not an open-and-shut case.

Learning to Love Lead Generation Services

Lead generation services for contractors get a pretty bad rap—we’ve heard all the complaints. And we get it. A lot of services will sell you leads so dead, it would take an EMT to revive them. Or they don’t properly filter their results, so you end up with a bunch of John Does on your hands.

That said, contractors can use purchased leads to their benefit. It’s all about understanding how the system works. First, we recommend you don’t commit to any service until you’ve studied the fine print. Browse through forums and see how much success the contractors before you have had with the service—but read with a critical lens. Contractors who don’t put a lot of effort into follow-up or who have a shaky lead management process may be partially to blame. Another tip? Brush up on your provider’s return policy for dead leads. It should be clearly expressed in your contract to avoid any funny business.

After that, it’s mostly a matter of your internal commitment to lead management. Often, leads engage with a contractor when they’re just testing the waters—in other words, they’re just feeling out how much something will cost and what it will take to get done. So it never hurts to follow up with a potential client as they make their way through the decision process.

After all, it often takes several touches—that is, interactions with a sales team—for a customer to make up their mind, especially for large, expensive remodels. In other words, if you want a client to spend a lot for your services, you have to be willing to take the time to develop a relationship.

The post Building a Lead Generation Marketing Strategy That Works Pt 3: Strategies for Landing the Leads That Matter appeared first on Modernize.

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Gah! The GOP is following the same strategy on taxes that doomed Obamacare repeal

The GOP is trying a secretive strategy once again—this time on tax reform, Vox's Tara Golshan says. Will it work this time?
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Progress Software Hikes Dividend; To Discuss Strategy With Shareholders

While reporting its third-quarter financial results today. Progress Software Corp. (PRGS) said its board of directors approved a 12 percent increase in the company’s quarterly cash dividend from $ 0.125 to $ 0.14 per share of common stock. This increased dividend will be paid on December 15, 2017 to shareholders of record as of December 1, 2017.
RTT – Earnings

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Sarah Jessica Parker Opens Up About Her Retail Strategy

“You have very pretty feet,” is the first thing Sarah Jessica Parker says to me as we sit down to chat at her new SJP shoe store inside the Bellagio Hotel in Las Vegas — me in a chair, her on one of those wheeled benches sales associates use to fit shoes on customers. It might’ve been a lie (though …

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Criticizing Trump, McCain proposes new Afghanistan strategy

HARI SREENIVASAN, PBS NEWSHOUR WEEKEND: This week, Senate Armed Services Committee Chairman John McCain offered a new strategy for the conflict in Afghanistan, the longest war in U.S. history. As part of next year’s defense budget, McCain calls for adding to the 8,400 American troops now deployed in Afghanistan and giving U.S. commanders greater authority to target Taliban insurgents and ISIS militants. McCain, an Arizona Republican, also criticized President Trump for having, quote, no strategy, unquote, after seven months in office.

The Pentagon has been pressing the White House for up to 5,000 more troops.

To discuss the options in Afghanistan, I’m joined by Aaron O’Connell, an associate professor of history at the University of Texas at Austin and the editor of “Our Latest Longest War: Losing Hearts and Minds in Afghanistan.”

O’Connell is a former marine who served as an adviser to General David Petraeus when he commanded U.S. troops in Afghanistan. He later served as an assistant to the Joint Chiefs of Staff and on the National Security Council in the Obama administration.

So, first, there’s this premise of the question on why or why we’re not winning the war in Afghanistan, and you write in a recent op-ed, it’s not necessarily ours to win. Explain that.

AARON O’CONNELL, PROFESSOR OF HISTORY, UNIVERSITY OF TEXAS AT AUSTIN: Yes. Well, the war in Afghanistan is actually part of a number of wars — five, to be exact. And three of them predate American involvement in the country. The most crucial of these is a three-century-long fight inside the Pashtun tribe between Kabuli elites and Kandahari elites and then people from the rural areas of Afghanistan. So, that’s been going on for a long time, and nothing we can do is really going to change it.

SREENIVASAN: Considering the amount of blood and treasure that we’ve spilled there so far, what has been working?

O’CONNELL: Yes, it’s important to note some things have been working. Limited counterterrorism strikes against key officials have been quite successful. We’ve killed Osama bin Laden. We’ve neutered the leadership of al Qaeda. And every time a new leader of the Afghan Taliban is named, we typically get him in a matter of months. So, selective counterterrorism strikes against key leaders works quite well.

We’ve also had some success improving local health and education in Afghanistan. We’ve extended the life expectancy of the ordinary Afghan by a decade. That’s a real accomplishment.

But the efforts to defeat the Taliban have been much less successful as have our efforts to improve Afghan governance.

SREENIVASAN: Why haven’t they been as successful?

O’CONNELL: Well, it’s a complicated picture, Hari. First of all, the Taliban is not a transnational terrorist movement. It has no aspiration to attack United States. That’s important for your listeners to know.

But what they do have is really everything they need to fight indefinitely in Afghanistan. They have money from opium. The country is awash in arms.

They have networks for intimidating detractors. They have sanctuaries in Pakistan. And they have an almost unlimited supply of new recruits from the Pashtun areas whose life narratives really begin and end with defending Islam and rejecting foreign rule.

So, we’re learning what the Russians and the British learned before us, which is that the Pashtuns of Afghanistan have much greater strategic patience than we do, and the efforts we’ve taken to try to destroy or neuter that insurgency have not been successful.

SREENIVASAN: What about the space that Afghanistan occupies — and I’m almost thinking geographically — the type of support or lack of concern on the part of Pakistan, or the amount of resources that are coming even across from Iran?

O’CONNELL: It’s important to know that this is a very important region for the United States. It has Pakistan, and anything you do in Pakistan affects India. It has Iran. Russia is involved, as well.

The interesting thing is, we’ve spent three-quarters of a trillion dollars in Afghanistan, and Afghanistan is the least important country for American interests in the region.

So, what we’re seeing here is actually a reuse of an old domino theory that some of your listeners might remember from Vietnam. We’re in Afghanistan because we fear that losing in Afghanistan will precipitate state failure in Pakistan, a country with a fairly large radicalized Islamic population and nuclear weapons. So, the odd thing is that we are spending all of our time, attention and resources on Afghanistan when what we’re really concerned about is Pakistan. And furthermore, we are missing opportunities to partner with India.

SREENIVASAN: Is there a strategy there that would work? I mean, does John McCain have a better one than what the administration is putting out right now?

O’CONNELL: Well, I don’t know what the administration is putting out right now, and that’s a big part of the problem. So, Senator McCain has made some very poignant and useful comments about what we should be doing in Afghanistan. He’s deeply invested, and a man with a true strategic wisdom about the U.S.’s role in the world.

The really strange thing here is that we’re getting — the fleshed out policy we’ve gotten on Afghanistan thus far is coming from a senator from Arizona. It’s really important to note that what we’re doing in Afghanistan is not a military-only problem, and, therefore, there’s only one man that can set our objectives there, and that man is the president. He needs to lead, and he hasn’t led so far.

SREENIVASAN: Aaron O’Connell from the University of Texas, Austin, thanks so much for joining us.

O’CONNELL: Thank you.

The post Criticizing Trump, McCain proposes new Afghanistan strategy appeared first on PBS NewsHour.


PBS NewsHour

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Team Trump needs to find one strategy on North Korea

It was inevitable. Eventually, President Trump would treat a foreign adversary as harshly as Joe Scarborough and Mika Brzezinski. North Korean dictator Kim Jong-un was on the receiving end of the alliteration heard around the world, when Trump promised “fire and fury” if Pyongyang continued to threaten the United States. An American president has said…
Opinion | New York Post

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Device Plus ‘Aggressive’ Drug Strategy May Curb Severe Heart Failure

Small study suggests real improvement for some patients, but more follow-up research is needed
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SPECIAL NEWS BULLETIN!-http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News-
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