H&M to Open First Afound Stores in Sweden in June

PARIS — Hennes & Mauritz is opening its first Afound stores in Sweden in June, a discount store that will sell a variety of brands, as the Swedish retailer experiments with formats for engaging with consumers.
“The idea was to create an innovative marketplace in the off-price sector,” noted Mattias Ekberg, creative director of the brand.
“Some people might call us an outlet, but our vision is for the customer to experience a style and deal-hunting paradise,” Ekberg added.
Slow to adapt to the shift of consumers to digital avenues, H&M has been struggling with a decline in business in recent months. The Swedish retailer is in the process of redirecting efforts from the store-expansion-fueled growth to improving existing stores and pushing further into the digital sphere.
The stores will be located in Stockholm and Malmö, opening on June 14 and 16, respectively, with online services open at the same time.
“We want to make it easy for our customers by being where they are, whether it’s digitally or in selected physical stores, and by offering a range tailored to local demand,” said Fredrik Svartling, the brand’s managing director.

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Tiger of Sweden Men’s RTW Fall 2018

For his first outing as creative director of Tiger of Sweden, Christoffer Lundman was looking for an effortless feel, and sent out a classic and tailored collection.
Lundman said he wanted to tell a story about creativity and the brand’s heritage and referenced Stockholm’s Filmhuset — a building designed by Harry Schein and Peter Celsing and home of the Swedish Film Institute — and its founder Schein.
Taking the “special energy” of the historical venue, Lundman created a story focused on the building, and created characters that harked back to the golden era of Swedish film.
“I wanted to reshift the focus and start telling a story of what we’re really good at, which is tailoring,” said Lundman. “This year marks 115 years. We have an amazing heritage and I wanted to lift that to the forefront. We spent a lot of time on fabric development because we worked with very few colors, and the fabrics were super-important because I felt that they could create life on the rails without any sort of pop colors.”
Lundman put a luxe spin on the label’s sportswear, using fabrics such as wool and silk, and sharpened up the silhouettes. He gave slim suits a more constructed, padded

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Watch Foo Fighters Cover AC/DC With Hives Singer in Sweden

Foo Fighters played a secret gig in Stockholm, Sweden on the eve of the release of their new LP Concrete and Gold, and to close out the concert, Dave Grohl and company brought out

This article originally appeared on www.rollingstone.com: Watch Foo Fighters Cover AC/DC With Hives Singer in Sweden

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Second-Hand Paperback Books for Sale at Hotorgot Market, Stockholm, Sweden

Second-Hand Paperback Books for Sale at Hotorgot Market, Stockholm, Sweden


Second-Hand Paperback Books for Sale at Hotorgot Market, Stockholm, Sweden Photographic Print by Jonathan Smith. Product size approximately 18 x 24 inches. Available at Art.com. Embrace your Space – your source for high quality fine art posters and prints.
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Letters Written During a Short Residence in Sweden etc

Letters Written During a Short Residence in Sweden etc


The art of travelling is only a branch of the art of thinking,” Mary Wollstonecraft wrote in one of her many reviews of works of travel writing. A Short Residence is her own travel memoir. In a series of letters addressed to an unnamed lover, the work narrates Wollstonecraft’s journey through Scandinavia in 1795, on much of which she was accompanied by her infant daughter. Passionate and personal, A Short Residence is at once a moving epistolary travel narrative, a politically-motivated ethnographic tract, a work of scenic tourism, and a sentimental journey. It is both as much a work of political thought as Wollstonecraft’s better known treatises, and a brilliant, innovative, and influential work in the genre.This Broadview edition provides a helpful introduction and extensive appendices that contextualize this remarkable text in relation to key political and aesthetic debates. It also includes a significant selection from Wollstonecraft’s travel reviews.
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