Designer Rebecca Minkoff and Hillldun Corp. chief executive officer Gary Wassner covered a number of issues weighing on the fashion industry Thursday morning at the 20th New York Fashion and Design Conference. The pair helped kick off the two-day event at the Museum of the City of New York. Here are a few highlights from their discussion.
The Potential of Plus-size
Rebecca Minkoff: We’re seeing a groundswell of an underserved market, especially across sizing. We had larger sizes a few years ago. No one was buying them so we stopped making them. Then someone asked, “Why aren’t you making larger sizes?” So we started making them again. Big brands are taking incredible strides forward like Nordstrom. They won’t buy an apparel brand unless they go up to a size 20. Other companies like Universal Standard are making really incredible, high-quality stylish clothing for plus-size women. It’s just going to become normal. It will just be a size.
Selling in Stores and Online
Gary Wassner: Statistically, 87 percent of all sales are still done at retail…without print advertising and brands having to reach the consumer directly, which is a plus and a minus because of dollars and cents, we have to look to all the
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