Marco Bizzarri on Tapping Alessandro Michele at Gucci

I DID IT MY WAY: “It was extreme luck,” said a relaxed Marco Bizzarri, president and chief executive officer of Gucci, of tapping Alessandro Michele as creative director of the brand almost four years ago.
A week after Gucci reported a 35.1 percent jump in organic sales to 2.1 billion euros in the third quarter, Bizzarri went over the stages of the remarkable trajectory of the brand under his lead and that of Michele during Altagamma’s first Next Design Perspectives event in Milan on Tuesday. “It was the first time I had the opportunity to choose the designer to work with,” said Bizzarri, recalling his first meeting with Michele at his home in Rome, surrounded by antiques and wearing his fur loafers, which he designed for himself and which would become best-selling and trend-setting items globally.
“The personal connection is as important as talent, and it was more an emotional rather than a rational choice; he was aligned with me,” said the executive, pointing to Michele’s different vision for Gucci from what had been done in the past. “I would love to say it was a formula, but there is a huge dose of luck, I did it my way and it

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