Giorgio Armani to Hold Signature Men’s Show in June at Storied Via Borgonuovo HQ

HOME SWEET HOME: For the first time in 18 years, Giorgio Armani will show his namesake men’s collection for spring 2020 at his storied headquarters at 11 Via Borgonuovo.
The show is scheduled on June 17 at 5 p.m., closing Milan Men’s Fashion Week, which kicks off on June 14.
Armani took control in 1996 of the stately 17th-century building, Palazzo Orsini, named after the 12th-century family, but in 2001 the designer unveiled offices and his Teatro, designed by Japanese architect Tadao Ando on Milan’s Via Bergognone — in a former Nestlé industrial area, and effectively helping to revamp that part of the city.
The Emporio Armani show will be held at the Teatro on June 15 at 11 a.m.
The designer has most recently been experimenting with different formats and venues. Last September, he staged a coed Emporio Armani show at Milan’s Linate Airport — at the Hangar where the imposing Emporio Armani billboard has been placed since 1996. That was the first time a fashion show was held at that site and it was followed by a Robbie Williams concert.
In February, for the first time, Armani held a coed show for his signature line at Silos, the exhibition space he opened in 2015, opposite the

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Giorgio Armani to Stage First Resort Runway Show in Tokyo

MILAN — Giorgio Armani is the latest designer to take his resort collection on the road.
Armani is staging his first runway event for a pre-collection on May 24 in Tokyo. The venue and other particulars could not immediately be learned.
The show is to coincide with the reopening of the Giorgio Armani Tokyo flagship situated in the Ginza shopping district. The designer plans to fete the reopening the same night of the show with a cocktail event.
The store was first unveiled in 2007 inside the Armani/Ginza Tower, which features the Giorgio Armani, Emporio Armani and Armani Casa collections, along with the brand’s then-first spa, an Italian restaurant and a Privé bar.
Armani last hosted a runway show in Tokyo in 2007 as part of his One Night Only series of events, parading his spring 2008 Giorgio and Emporio Armani collections. Last year the format was slated to take place in Shanghai on May 25, but was postponed for technical and logistic reasons.
Last November, Valentino staged a runway show combining for the first time its men’s and women’s pre-fall collections in Tokyo, and a few days later Dior Men showcased its first men’s pre-fall runway show with a collection designed by Kim Jones

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Emporio Armani Extends Collaboration With Shawn Mendes

ONE MORE TIME: Emporio Armani and Shawn Mendes have extended their partnership through 2019, as the songwriter appears in the latest advertising campaign of the brand’s timepiece collection.
Kicked off in 2017, the collaboration saw the Canadian-born singer first being named face of the Emporio Armani Connected touchscreen smartwatch line before being promoted as spokesmodel of the entire timepiece collection throughout 2018.
In the new, black-and-white images for spring, Mendes is portrayed in London by photographer Billy Kidd while wearing a range of watches, including the latest smartwatch style in aluminium.

Shawn Mendes starring in the latest Emporio Armani watches ad campaign. 
Billy Kid

The images have been released just days before Mendes’ new international tour kicks off on March 7. After being nominated for two Grammy Awards at this year’s ceremony for the album “In My Blood,” the singer will now promote his third namesake effort.

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Giorgio Armani Shows his Love of Colors

TRUE COLORS: The photographic exhibit “Fabula,” unveiled Friday evening at the Armani Silos space, isn’t what one would really expect from Giorgio Armani–and the designer knows it. “I was tickled by the idea that people think I love neutrals so much, that this is a contradiction and that Armani doesn’t love colors, but, actually, here they are,” said Armani during a walkthrough. “I fell in love with these color palettes, and I had fun with the images.”
Indeed, the exhibition of more than 250 images by French photographer Charles Fréger, his largest to date and running until March 24, is joyful and entertaining, capturing a variety of subjects from around the world, ranging from the Finnish ice-skating team and images of young Sumo wrestlers and Sikh soldiers to whimsically and artfully painted Jaipur elephants or quirky yet traditional masked costumes.

Two photos by Charles Fréger 
Charles Fréger

Armani, who years ago staged his own “Eccentrico” exhibition said there is a “need for eccentricity today. He lamented how generally “we are now stupidly attracted by small and banal things, but we need to be stimulated.” In fashion, too, it seems “anything now is an invention, but that’s not true. We must be inventive.”
 

Photos by Charles Fréger 
Charles

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