The Personal (& Professional) Benefits of Handing Off Lead Generation

Home improvement contractors who leave the time-consuming and ever-changing work of lead generation to third parties like Modernize can finally get around to bigger and better things.

To put it simply, it’s very unrealistic for contractors to actually find the time or wherewithal to do everything their company needs doing as it seeks to grow, from mastering marketing strategies and nurturing leads well to expanding your digital footprint and optimizing your homeowner data. And in the realm of lead generation, the minutiae gets so specific that even after having mastered it, its various corners will continue to evolve, requiring your attention once again (and then again after that).

There are many reasons to sign up with a company like Modernize to handle your lead generation, but a frequently overlooked reason is a world of opportunity that will open up to you now that you’re not sweating to generate new leads or close new business every day. Rather, you’ll be able to focus on what you’re best at doing, whether your expertise is in completing home improvement projects like solar, windows, roofing, HVAC, and so on, or generally assisting homeowners with existing infrastructure. And while you know best what your priorities are outside of that, here are some ideas to consider that can sweeten your personal time, enhance your professional aptitudes, and overall give you back some of your own time.

From time off to therapeutic activities, there is a lot you will be able to do for your own physical, mental, and social health with your new allowance of personal time.

Take Your Partner On Vacation — Or Hit It Solo

No, it’s not unreasonable to simply take a break. You’ve worked hard to reach a point where you can invest in the future. When doing so saves you slices of time you’ve been overworking to fill with lead generation, it’s okay to grab a friend or loved one and head off. Whether you rent a car and drive far away for a weekend or grab a last-minute flight to another country (or city you’ve always wanted to visit), low-cost and fun opportunities are out there specifically for this purpose.

And if you’re reluctant to go on a trip for purely personal reasons, think of a city or neighborhood whose home improvements (or homes themselves) have always intrigued you. Is there a place other than your city that might help you imagine new ways and ideas to bring back to work?

Learn Something New — For Free

From HarvardX (yeah, Harvard) to Coursera and Khan Academy, there are lots of services that offer you access to online classes in virtually any subject. Adjacent to your specialty, check out classes like Humanitarian Response to Conflict and Disaster and The Architectural Imagination. Sign up and immerse yourself in learning something brand new, just for you.

But an education like this is certainly not limited to personal growth. Courses like The Entrepreneur’s Toolkit and lectures like Entrepreneurial Leadership could help you better face your own work, whether in managing your projects or actually executing them. Finally, you might already know about local workshops or certifications that can further enhance your expertise or your ability to boast about it online. This is your chance to finally hunker down and sign up for one of those.

Go To a Trade Show

Conferences are popular in most industries, but most contractors don’t have time to attend them. In that sense, maybe more important is finding the time to implement what you learned at them and follow up on new things they exposed you to. Now, you could have time to prepare for, attend, and lean into the lessons you will learn from a trade show, conference, or exhibition either locally or regionally and specific to your trade.

References Are Everything — Go Get Them

You’ve got experience and it’s sometimes hard to translate that online. But with your time, you could contact your old clients, visit some of them to assess the longevity of your work, and see what they have to share about you. You could even construct a whole new referral program! From possibly (and of course with their permission) taking photos of those completed projects that you can finally add them to your testimonials tab online to actual testimonials you could throw online or share through social channels, revisiting your work could help you with creating a sustainable referral program and cycling new clients.

Connect with Manufacturers — They Might Be Waiting

Your work involves a lot of products and you are likely not making all of them. As you keep finding yourself a middle man between homeowners and the various products they’re buying (if they’re not buying them from you), consider using your newfound time to reach out to some of these manufacturers about potential partnerships. Maybe you find something interesting in a product you’ve always recommended and are able to get a cut of those sales, or maybe you’re mentioned on their very site as an expert in that product. Regardless of the specifics, harnessing new relationships with companies and people in the industry who are adjacent to your own work is nearly always a positive endeavor.

Time is The Most Precious Commodity

In 2019, the same old approach to home improvement lead generation is not going to cut it. The intrinsic value of turn to a company like Modernize for help in that regard is what you personally get from handing over the headache of lead generation to a third party that is fully dedicated to it. We keep ourselves busy learning the newest trends in lead generation, in Search Engine Optimization (SEO), in marketing strategies, in data analysis, and so on. As you know well about your specific field, mastering a craft means continuously learning about it and its emerging evolution.

It’s okay to not have time for that, and it’s okay to turn to Modernize so that you don’t need to find time for that. At Modernize, for example, we use the thousands of surveys homeowners submit to us to learn more about homeowner needs and challenges in the home improvement space — whether for solar, roofing, HVAC, windows, or other projects. Learn more about our most recent findings in the latest Homeowner Survey Index: Q1 2019. If you want to get back to focusing on what you do so that clients can better appreciate your work, consider a company like Modernize so you are no longer on the hook for leads—we’ll be here, staying ahead of the news and staying prepared to help you.

Take a load off! Let us handle your digital marketing strategy

The post The Personal (& Professional) Benefits of Handing Off Lead Generation appeared first on Modernize.

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Former FDA chief Scott Gottlieb says some claims about health benefits of CBD are ‘pretty hokey’

"The idea that you can put it in dog food and it's going to calm your dog … I think that's pretty hokey," former FDA chief Scott Gottlieb says.
Health and Science

U.S.HEALTHCARE UPDATE:

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The Benefits of an Epoxy Garage Floor

If you’re like a growing number of people who
utilize their garage as an extra room of the house, then you like to
spend a lot of time there. Your garage is an important place. It’s the
spot where you work on your car, keep your tools and is the birthplace
of many a great idea. A lot of men are at their happiest
when spending time in the garage. If your special area has gotten a
little dirty and disorganized during the past few years, there’s a great
way to add new life to it.

Making a Garage Come to Life With Epoxy

You may be familiar with epoxy
floors from seeing glistening showroom floors, or maybe from your work
environment. Many factories utilize this type of floor. You know how
durable and smooth they are. You can have this very same garage floor coating Chicago installed right at home.

Choosing Epoxy Over Other Floors

Your garage floor is made of concrete. Choosing an epoxy floor is
special because it actually bonds to the concrete. It’s not like other
floors that would merely sit on top of it. The coating and your floor
become one surface. Epoxy is an extremely tough, permanent coating. It
seals against moisture and won’t peel like paint. Your floor will be
stronger for years to come.

Maximizing Your Garage’s Potential

With an area as spacious as a garage, you want to maximize its
potential. Not only will a shiny new floor inspire you to keep it tidier
and more organized, but epoxy is also moisture resistant and that
creates a great spot to be able to store things without worrying about
dampness setting in. 

Putting in an Epoxy Floor

An epoxy floor, whether installed in a commercial environment or
right in your very own garage, is a unique process. Your original
concrete floor must be meticulously prepared to ensure that the coating
bonds the way it’s supposed to. It also needs to be cured just right.
It’s a job best left to professionals experienced in the precise
technique used for correct application.

Your Fantasy Garage

Whether your fantasy garage is a showroom for your beloved classic
car, a place to build amazing things or where you watch the game with
your friends, a sparkling new floor makes it a bright, fun place to be.
It’s a spot you’ll always look forward to coming home to. Best of all,
your new epoxy floor will look this way for years to come. 

The post The Benefits of an Epoxy Garage Floor appeared first on Home Trends Magazine.

Home Trends Magazine

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5 Benefits You Can Gain from Executive Coaching

Coaching is a billion-dollar industry. Either companies are securing them for their executives, or individuals are paying out of their pockets to get this resource on their side. According to executiv+co, executive coaching—once looked upon with skepticism—is now embraced as the way to a more enriched workplace, and leaders have discovered that it works.

If your company invests in you in this way, you may see it as a perk; but in some cases, it is a way to correct management or leadership styles that may be veering off the tracks. No matter, coaching has been around for more than 30 years, and apparently, has only blossomed.

The Benefits You Can Gain from Executive Coaching

It’s a great EQ enhancer.

Your emotional intelligence quotient (EQ) is so incredibly important in leadership. Whether you are in the C-suite or a small business leader, it’s important to have keen self-awareness and awareness of your interpersonal and one-to-one engagement with your clients, your reports and others. Imagine, if you had a clearer understanding of self, what power you could unleash at work. An executive coach can do that. You’d know when to dial it up or dial it down. Self-awareness is key to emotional intelligence, and it will make you stronger with interpersonal interactions, thanks to the strengths assessments rooted in positive psychology that coaches engage. Knowing yourself is also a key tenant of authenticity, which will allow others to see you more clearly. You will also be able to see others more clearly. An executive coach with a keen cultural insight can also help navigate unconscious biases that may stand in the way of a company’s ultimate success because it can clear the way of filtered and sometimes inaccurate assessments of talent.

It increases empathy.

Executive coaches have the power to unleash empathy in leaders.

Understanding others or at least the capacity to understand can make you a better leader. According to some research, there really are three forms that we need to master as leaders for it to have an impact:

  • cognitive empathy – where you can imagine what it’s like in your mind to be in someone else’s “shoes”
  • social empathy – where you can immediately feel what someone else must be feeling in any given situation
  • empathetic concern – where you not only feel it or think it, but you certainly can muster concern for the other person in the form of wanting to engage and help them

It makes your goals clearer.

If you’ve ever felt that you were bogged down in work and having a hard time reaching your goals, it could be due to cognitive clutter that day-to-day work can cause. An executive coach can help you in your quest to prioritize the important and delegate or discard lower-level tasks that bog us down.

It speeds up and fuels goal-crushing.

Executive coaches can help you reach or exceed your goals faster, and who doesn’t want that? But be aware, the self-assessment that is involved may not be as attractive to some. The idea of uncovering the strengths you have may uncover the weaknesses. If you are an executive coaching client, be prepared to put ego aside in order to do the real work that will allow you to crush it faster and cement your reputation for performance excellence.

It makes you a better leader.

As you begin to know yourself and others better; you will become a better person. Better people make better leaders. Better leaders make companies better, small or large. Empathy and EQ are key to that. You will build better power relationships, leverage your strength, and achieve what you want.

Listen to the brand new episode of The Culture Soup Podcast that launched Tuesday, May 14th called “The Coaching Corner.”  L. Michelle Smith is the host executive and business coach. It airs every second Tuesday of the month and hacks your goals while tackling the pain points of corporate executives and small business owners. Smith is also an official business coach for BE FWD, June 19–22 in Charlotte, NC.

Register for FWD


Black Enterprise Contributors Network 

The post 5 Benefits You Can Gain from Executive Coaching appeared first on Black Enterprise.

Career | Black Enterprise

EMPLOYMENT UPDATE:

‘Lentils will help you run faster:’ Communicating food benefits gets kids to eat healthier

Affirming statements like ‘eat your lentils if you want to grow bigger and run faster’ are more effective at getting kids to make healthy food choices than presenting the food repeatedly without conversation.
Child Development News — ScienceDaily

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Capitalism, Economic Development, Gentrification: Who Benefits?

Capitalism, economic development, and gentrification. Major cities are being impacted by this trio. Some people revere them as the driving forces that keep America as a world leader; while others suffer. Simply put: Capitalism, economic development, and gentrification have not been on the side of black and brown people.

Capitalism

For capitalists, morality is not a factor in money making. To quote from Slavery’s Capitalism: A New History of American Economic Development: “For a Yoruba man or Igbo woman to become a slave required more than the violent extraction of individuals from their natal communities. It involved practices of quantification and abstraction to render people into units of exchange, an epistemological shift made manifest.”

Economic Development

Economic development is defined as the process by which the overall health, well-being, and academic level of the general population improves. Sounds utopian, doesn’t it? It certainly was for slave and landowners, pre and post-Civil War. Yet, our ancestors, left acre and mule-less, were forced to “figure it out” for centuries to come.

In the 1930s, President Roosevelt passed the New Deal. This legislation was introduced to end unemployment and restore the country’s economy; however, a change in laws couldn’t change people’s hearts. As a result, employment and wage discrimination still plagued black communities, leading to foreclosure, continued unemployment, and deeper poverty.,

The Federal Housing Agency directly influenced segregation, through redlining—creating minority communities, lessening the value of their homes and property. On the heels of the Depression, the New Deal did its job in rebuilding the economy, making America great again; yet, blacks were still slighted.

Gentrification

If you live in the inner city, you might see a new café or big-name franchise moving in while the bodegas or mom and pop restaurants are closing their doors for good. Around the corner, you may find a block of formerly black-owned homes boarded up and abandoned.

New Orleans’ flood destruction hit the city’s poorest areas, leaving many homeless. Since Hurricane Katrina, New Orleans is rebuilding and thriving, mostly due to rich, migrant whites. Locals have tried to preserve their city’s culture with an inclusionary zoning plan that mandates affordable housing in affluent neighborhoods. State legislators, however, have avidly stood in the way of such plans.

With gentrification comes a privileged mindset of, “This is my neighborhood now and I will enjoy my amenities in peace, no matter who it hurts.” New people moving in can afford to do what many of the original residents cannot. Gentrification is a social justice issue that means people get displaced, even if they don’t have to, or want to be.

How Black People Can Leverage These Systems

Despite capitalism, economic development, and gentrification historically working against people of color, there are opportunities. Urban areas including Newark, Atlanta, and Brooklyn have experienced a renaissance of black entrepreneurship. As Kai Campbell, Newark native and owner of Burger Walla and Bragman’s Deli says, “How you spend your dollar is the most democratic thing a person can do, and if a community doesn’t control the businesses where people spend their dollars, then there can be no self-sufficiency.”

And the power of the black dollar has been seen from Jordan sales to Pattie Pie purchases.

Understanding our history on all fronts prepares us for a stronger future. With proper execution and education, black and brown Americans can turn these long-standing systems around for our good.


Black Enterprise Contributors Network 

The ideas and opinions expressed in this article are solely those of the author’s and not necessarily the opinion of Black Enterprise.

 

The post Capitalism, Economic Development, Gentrification: Who Benefits? appeared first on Black Enterprise.

Lifestyle | Black Enterprise

EMPLOYMENT SEARCH UPDATE:

3.29.19 Here are the benefits that employees really want; Clark Stinks

A new study details the benefits that employees really want from their employers; Christa reads listener posts about how Clark has missed the mark in his advice this week. If you have a “Clark Stinks” to share you can leave it here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the video

The post 3.29.19 Here are the benefits that employees really want; Clark Stinks appeared first on Clark Howard.

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Back To School Sale – Get up to 40% OFF stylish footwear at Payless.com

Benefit’s new Boss Brows campaign is all about empowerment and raising your voice

Benefit’s new Boss Brows campaign is all about empowerment and raising your voice


Benefit’s new Boss Brows campaign is all about empowerment and raising your voice

Since launching back in 1976, San Francisco-based Benefit Cosmetics has been focused on empowering women and providing them with tools to look their best. In the past, the beauty brand has launched the massive Bold Is Beautiful campaign, where the brand donates 100% of brow wax proceeds to local charities that focus for women and girls around the world.

Starting today, February 1st, the brand has launched a new campaign called Boss Brows, a digital, social and in-store campaign that celebrates and profiles people who are breaking down boundaries and raising awareness of their specific causes.

Benefit Cosmetics
Benefit Cosmetics

The four activists and influencers Benefit has chosen for the Boss Brows campaign are artist, director, and LGTBQ and human rights champion Hayley Kiyoko, ban.do founder and mental health advocate Jen Gotch, non-binary femme sexuality educator and breast cancer survivor Ericka Hart, and model, advocate, and cancer survivor Mama Caxx.

Benefit Cosmetics
Benefit Cosmetics

So what does the campaign entail? First, if you head to @benefitcosmetics Instagram page between February 10th and February 17th to share a time when you most felt like a boss, you’ll receive a discount code for 20% off.

Benefit Cosmetics
Benefit Cosmetics

Benefit is also selling a limited edition set featuring two Benefit brow products (a full-size Gimme Brow+ and a full-size Precisely, My Brow Pencil) inside a holographic ban.do bag. You can buy that cute set now at benefitcosmetics.com.

Benefit Cosmetics
Benefit Cosmetics

Finally, ban.do and Benefit Cosmetics have teamed up to launch a lifestyle line, which comes out on February 4th and will be available on the ban.do site, as well as Sephora, Ulta, and Urban Outfitters.

You can watch the campaign video below to learn more about the Boss Brows campaign.

Make sure to also head to Benefit’s site to learn more about the four activists and what they each stand for.

The post Benefit’s new Boss Brows campaign is all about empowerment and raising your voice appeared first on HelloGiggles.

HelloGiggles

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A plant-based diet benefits not only humans but the Earth, too: Report

A new report details how switching to a plant-based diet can help humans and the earth over time.
ABC News: Health

SPECIAL NEWS BULLETIN:

http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

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SPECIAL DONATION REQUEST UPDATE:

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Bioethicists call for oversight of consumer ‘neurotechnologies’ with unproven benefits

The marketing of consumer ‘neurotechnologies’ can be enticing: apps that diagnose a mental state, and brain devices that improve cognition or ‘read’ one’s emotional state. However, many of these increasingly popular products aren’t fully supported by science and have little to no regulatory oversight, which poses potential health risks to the public. Two bioethicists suggest the creation of a working group that would further study, monitor, and provide guidance for this growing industry — which is expected to top $ 3 billion by 2020.
Consumer Behavior News — ScienceDaily

PARENTAL UPDATE:

Marie Kondo: The psychological benefits of tidying up

Marie Kondo’s tidying trend has benefits beyond clearing up space in your home. Decluttering also raises self-esteem, lifts moods, brings peace and improves lives, according to experts.


CNN.com – RSS Channel – Health

BEST DEAL UPDATE:

Click today to request your free ACRX discount prescription card and save up to 80% off of your medicine!

SPECIAL DONATION REQUEST UPDATE:

Please help American Consultants Rx achieve it’s biggest goal yet of donating over 30 million discount prescription cards to over 50k organizations in an effort to assist millions of Americans in need. Please click here to donate today!

The Benefits of Using AromaTech – An Aromatherapy Nebulizing Diffuser

Self-care has become a huge topic of conversation in the tech space. Diffusers for aromatherapy are popping up all over the place and essential oils are on trend but are you using the correct diffuser to reap all the benefits? There are four types of diffusers on the market, ultrasonic or humidifying diffusers, evaporative diffusers, and heat diffusers, but the best, hands down, seems to be the nebulizing diffuser.

AromaTech, a nebulizing diffuser, has created the first of its kind, fragrance diffuser, scent machine. Instead of the small device that typically deploys the essential oil scents, these are hi-tech machines that come in several different styles ranging from modern and chic to practical and powerful. The goal of the system is to redefine and improve the way commercial scenting systems work and to bring the technology into your home, with ease and convenience.

AroMini Essential Oil Fragrance Diffuser (Image: AromaTech)

AroMini Essential Oil Fragrance Diffuser (Image: AromaTech)

So, what are the differences? These machines use cold air diffusion technology, which is the safest and cleanest way to diffuse essential and aroma oils. Instead of using heat, a fan, or evaporation, AromaTech’s scent machines filter air from your room in efforts to diffuse the fragrances, which preserves the therapeutic power of the oils, causing it to use a lot less product. Even more importantly, due to the fact that you don’t have to dilute them, it preserves the essential oils’ properties, whereas other diffusers can easily damage them.

AromaTech produces their own oils which are %100 pure and made with fair trade and cruelty-free practices. “We believe that the impact of human consumption has damaged the Earth and its ecosystems, and to survive we must treat our one and only home with respect. It has become more critical to support natural choices, both large and small,” the company boasts on the site. Additionally, all essential and aroma oil blends are eco-friendly, pet-friendly, non-GMO, and contain no harmful chemicals or additives. 

diffuser

Holiday Spice, Aroma and Essential Oil Blend (Image: AromaTech)

The company offers a subscription-based service where you can have your scents arrive monthly without missing a beat. You can find out more by clicking here.

The post The Benefits of Using AromaTech – An Aromatherapy Nebulizing Diffuser appeared first on Black Enterprise.

Lifestyle | Black Enterprise

EMPLOYMENT SEARCH UPDATE:

The Benefits of Using AromaTech – An Aromatherapy Nebulizing Diffuser

Self-care has become a huge topic of conversation in the tech space. Diffusers for aromatherapy are popping up all over the place and essential oils are on trend but are you using the correct diffuser to reap all the benefits? There are four types of diffusers on the market, ultrasonic or humidifying diffusers, evaporative diffusers, and heat diffusers, but the best, hands down, seems to be the nebulizing diffuser.

AromaTech, a nebulizing diffuser, has created the first of its kind, fragrance diffuser, scent machine. Instead of the small device that typically deploys the essential oil scents, these are hi-tech machines that come in several different styles ranging from modern and chic to practical and powerful. The goal of the system is to redefine and improve the way commercial scenting systems work and to bring the technology into your home, with ease and convenience.

AroMini Essential Oil Fragrance Diffuser (Image: AromaTech)

AroMini Essential Oil Fragrance Diffuser (Image: AromaTech)

So, what are the differences? These machines use cold air diffusion technology, which is the safest and cleanest way to diffuse essential and aroma oils. Instead of using heat, a fan, or evaporation, AromaTech’s scent machines filter air from your room in efforts to diffuse the fragrances, which preserves the therapeutic power of the oils, causing it to use a lot less product. Even more importantly, due to the fact that you don’t have to dilute them, it preserves the essential oils’ properties, whereas other diffusers can easily damage them.

AromaTech produces their own oils which are %100 pure and made with fair trade and cruelty-free practices. “We believe that the impact of human consumption has damaged the Earth and its ecosystems, and to survive we must treat our one and only home with respect. It has become more critical to support natural choices, both large and small,” the company boasts on the site. Additionally, all essential and aroma oil blends are eco-friendly, pet-friendly, non-GMO, and contain no harmful chemicals or additives. 

diffuser

Holiday Spice, Aroma and Essential Oil Blend (Image: AromaTech)

The company offers a subscription-based service where you can have your scents arrive monthly without missing a beat. You can find out more by clicking here.

The post The Benefits of Using AromaTech – An Aromatherapy Nebulizing Diffuser appeared first on Black Enterprise.

Lifestyle | Black Enterprise

FASHION DEALS UPDATE:

Attending the ‘best’ high school may yield benefits and risks for students

Parents often go to great lengths to ensure that their children attend top schools, surrounded by high-achieving peers who often come from advantaged backgrounds. But data collected from individuals over a span of 50 years suggests that these aspects of selective schools aren’t uniformly beneficial to students’ educational and professional outcomes in the following decades.
K-12 Education News — ScienceDaily

PARENT UPDATE:

Our one-of-a-kind bestselling personalized alphabet book makes learning the ABCs fun, especially when your child sees their face and hears their name throughout their very own book!