NEW YORK — It’s the “little moments” that Bethenny Frankel is most drawn to in her first fashion venture.
This week, the reality show star and entrepreneur will finally reveal her Skinnygirl Jeans collection with a multipronged launch including in-store appearances and a major social media push.
“I call them ‘little moments,’” she said during a last-minute line review at the One Jeanswear Group Seventh Avenue offices here last week. She pointed to a red stripe down the side of the skinny jeans she was wearing as well as the studs, zippers and chains that embellished other pieces in the line. “I like a detail,” she said. “But this is not too over the top.”
A jean with glitter embedded in the fabric that Frankel said is “understated but still sparkles,” as well as models with unfinished edges, also set the collection apart in the crowded jeanswear market, she believes.
Skinnygirl Jeans offers knit tops and jackets as well, which also have details that expand the collection beyond basics. A sweatshirt in orange is cropped and has lacing on the sleeves as well as zippers on the bottom. And a denim jacket has zippered sleeves.
Frankel also liked the “pick-up drop-off” dress she said is