New administrative building opens in Prince George’s County

ROCKVILLE, Md. — Kaiser Permanente celebrated the grand opening today for a new 176,000-square-foot administrative building in the New Carrollton Transit Center in Prince George’s County. Approximately 850 Kaiser Permanente employees will work in the new facility, including a large information technology team.

The new site marks a major investment by Kaiser Permanente in the New Carrollton Transit Center — a vibrant, up-and-coming mixed-use development that includes a wide range of retail and residential options, as well as a community park.

Earlier this month, Maryland Governor Larry Hogan, Lt. Governor Boyd Rutherford and Prince George’s County Executive Angela Alsobrooks visited the new facility for a roundtable discussion on Maryland’s Opportunity Zones. Governor Hogan announced an Opportunity Plan in January to help the state capitalize on federal Opportunity Zone funding.

Kaiser Permanente is the area’s largest integrated health care system, and its membership continues to grow. The information technology team is an important part of Kaiser Permanente’s robust growth in the region because it provides the backbone for telehealth services that enable members communicate with their physicians via secure email and video.

“Kaiser Permanente is committed to improving the health of the communities where our members and employees live and work,” said Kim Horn, regional president of Kaiser Permanente. “I am confident employees will love working in this new space, and I am proud that we are growing our presence in Prince George’s County, where we provide care to more than 140,000 residents through our integrated health system.”

The administrative building is home to a state-of-the-art simulation center, which Kaiser Permanente’s health care providers, as well as residency program participants, will use to gain experience providing innovative treatments to patients. Simulation centers offer many training advantages that improve patient safety and reduce health care costs. Kaiser Permanente worked with Urban Atlantic, developer and owner; Washington Metropolitan Area Transit Authority, land owner; Bostonia, lender; Gensler, architecture and interiors; Soltesz, civil engineer; and Clark Construction, contractor; to build this state-of-the-art facility.

Many local elected officials were on site to celebrate the grand opening. Congressman Anthony Brown, Prince George’s County Executive Angela Alsobrooks, Prince George’s County Council Chairman Todd Turner and Prince George’s County Council Member Daiella Glaros all shared their excitement about Kaiser Permanente’s expanded presence in the county. Paul Wiedefeld, general manager and chief executive officer of WMATA, also gave remarks about the new facility and its convenient access to Metro.

The facility, located in the New Carrollton Transit Center in Hyattsville, offers easy Metro access, walkable surroundings, a modern fitness center, on-site dining options, a full conference center and environmentally friendly design. Kaiser Permanente employees benefit from a state-of-the-art workspace that supports employee health, well-being, safety, innovation, collaboration and productivity.

Kaiser Permanente is committed to creating a healthy Prince George’s County for all residents.

In 2020, Kaiser Permanente will continue to grow its presence in Prince George’s County by opening a new state-of-the-art medical center in Bowie. This new 45,558square-foot medical center will provide primary care, behavioral health, optometry, pharmacy, laboratory and imaging services. This will be Kaiser Permanente’s fifth medical center in Prince George’s County. 

The investment in a healthier Prince George’s County is not new. Since 2013, Kaiser Permanente has awarded more than $ 2.6 million in grants, donations and sponsorships to increase access to care, educational and economic opportunities, and access to healthy fresh foods and physical activity in Prince George’s County. Kaiser Permanente has also invested more than $ 37.7 million to increase access to our quality health care for underinsured individuals residing in Prince George’s County.

Kaiser Permanente has been recognized nationally and regionally as one of the top health systems for excellence in patient care outcomes. Out of more than 1,000 health plans evaluated this year, Kaiser Permanente’s Private and Medicare plans in Virginia, Maryland and the District of Columbia all received the highest possible rating (5 out of 5) from the National Committee for Quality Assurance. The organization’s Medicaid plans in Maryland and Virginia received the highest rating as well. According to the NCQA’s Health Insurance Plan Ratings 2018-19 national report, Kaiser Permanente’s health system in Maryland, Virginia and the District of Columbia is among the top 1 percent of plans in the nation as evaluated by NCQA’s rigorous review process.

Note: This is an administrative building and no medical services will be provided at this facility. The regional headquarters will remain at its current location at 2101 East Jefferson Street, Rockville, MD. Previous media reports have mischaracterized this building as a medical facility.

About Kaiser Permanente

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 12.2 million members in eight states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists, and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery, and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education, and the support of community health. In the Mid-Atlantic States, Kaiser Permanente provides and coordinates complete health care services for more than 770,000 members through 30 medical centers in Maryland, Virginia, and Washington, D.C. For more information, visit kp.org or follow us on Twitter, twitter.com/KPMidAtlantic or Facebook, www.facebook.com/kpthrive.

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Spotify Aims to Become ‘World’s Leading Audio Platform’ By Building Original Podcast Content

Earlier this week, Spotify announced that it has acquired Parcast, a “premier storytelling-driven” podcast studio that specializes in crime and mystery series. The news comes shortly after the music streaming services acquisitions of Gimlet and Anchor, two other podcast networks.

Spotify has offered the ability to stream podcasts via its app for a while now, but it’s purchasing of three podcast networks and studios means that some of this content will now be developed in-house. Parcast was founded in 2016 and has since become extremely popular, particularly with women, who make up 75% of its audience. Since Parcast launched three years ago it has already developed 18 original series, such as “Unsolved Murders”, “Cult”, “Serial Killers” and “Conspiracy”.

The three recent acquisitions highlight Spotify’s growing desire to move its business model beyond music streaming and instead provide a range of audio content for a wide variety of people. As the CEO Daniel Ek said in a recent blog-post: “I’m proud of what we’ve accomplished, but what I didn’t know when we launched to consumers in 2008 was that audio — not just music — would be the future of Spotify.”

Parcast’s proven success makes the deal between the two audio companies make sense for Spotify, as it provides little risk and potentially high reward. Over the years podcasts have become integral to millions of people’s daily routines and, as The New York Times points out, podcasts are also cheap to produce and can, therefore, bring in loyal subscribers to Spotify without relying on expensive music licensing rights.

And this is where the real incentive lies: as Owen Grover, the chief executive of Pocket Casts, a podcast app, said: “I don’t think Spotify woke up one day and realized that audio storytelling has some incredible emotional place in the life of their brand. Strategically, if they can get their users to listen to podcasts in place of music, it improves their margins.”

The move also highlights the growing competition between Apple and Spotify as they battle for top spot in the audio streaming business. Apple has so far provided the main international platform for podcasts, but Spotify’s recent expansion shows that it believes it can challenge Apple for this title. Spotify has also recently announced that it aims to spend $ 500 million on podcast-related deals over the next couple of years, so expect the competition to heat up.

The post Spotify Aims to Become ‘World’s Leading Audio Platform’ By Building Original Podcast Content appeared first on lovebscott – celebrity news.

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Hong Kong is building an $80 billion artificial island to fix its housing shortage

Secretary for Development Michael Wong said in a speech Tuesday that around 1,000 hectares of land would be constructed to deal with Hong Kong's "serious shortage of land supply."
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Opp Ex: Why Building A Fan Base Opens More Doors Than Ever [VIDEO]


One of the most talked about panels at Opp Ex centered around the Business Behind The Music, a panel centered around what actually goes into breaking a record on the radio and what it takes to not only make it in the business but sustain a career out of it. From 300 Entertainment’s Shadow Stokes speaking to the power of Megan Thee Stallion‘s “Big Ole Freak” to Samantha Selowane discussing how an artist like H.E.R. never strayed away from her image, the panel gave attendees more than enough free game to take into their careers and then some. Moderated by Young Jas, the panel dived into why fan bases matter, why relationships matter and ultimately, how record labels aren’t what they used to be, they’re just major distribution points now.

Radio One Houston operations manager Terri Thomas said of the change and attention to digital that it was mainly about the fans. “Fans are what put the gas in the tank of the bus. If you cultivate a relationship with the fans, those fans will take you everywhere. Regardless of radio play, regardless of a major record deal, regardless of any of those things. If you can find your fan base and make them feel like they have an investment in you, they will continue to invest in you. When you put up merch or put up merch at your shows, fans will come out and put money down to buy a piece of your merch. That fan base is what gets you to a major record label, a major streaming company.”

Watch a small excerpt of the panel below.

Watch more Opp Ex content on our YouTube page!

RELATED: Mayor Sylvester Turner Addresses The Crowd At Opp Ex [VIDEO]

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Building a Cardiac Program With Heart

With warm, dry seasonal weather on the way, David Ford knew it would soon be time to refresh the vast gardens in his yard, and tend to his certified wildlife sanctuary of bobcats, bears, birds, bees, and other creatures.

But, he also knew that if he was going to help his wife, Phi, with the heavy lifting on their outdoor projects, it was time to get serious about the chest pain he had been self-medicating with over-the-counter antacids.

David visited his Kaiser Permanente primary care physician and a cardiologist, who referred him to Yong Shin, MD, chief of cardiovascular surgery at Kaiser Permanente Northwest Center for Heart and Vascular Care in Clackamas, Oregon. David underwent numerous tests so his care team could identify the source of the problem and recommend a treatment that would give him the best outcome.

Trusted expertise

As a retired health care executive, David felt out of his comfort zone in his new role as a patient — but he and Phi did their homework. They were pleased to learn that Dr. Shin had attended Cornell University and trained at Harvard Medical School before leading the launch in 2009 of Kaiser Permanente Northwest’s heart surgery program.

“We learned that Dr. Shin is committed to providing the least intervention possible,” says David. “That resonated with us in a good way.”

The procedure that Dr. Shin performed on David — known as coronary artery bypass grafting — involves removing an artery from the patient’s chest, arm, or leg and creating a detour to improve blood supply to the heart muscle. Patients are usually placed on a heart-lung machine (also called “on-pump”), which permits the surgeon to temporarily stop the heart, and resume it once the graft is completed.

David Ford and his wife, Phi.

David and Phi have more healthy years together thanks to life-saving care from Dr. Yong Shin and team.

Phi said, “When Dr. Shin and Dr. Phillip Lund (anesthesiologist) came out to talk to me in the waiting room, they each had a huge grin and were jumping for joy. I was so relieved, I slept for 9 straight hours!”

A world-class heart surgery program

Building the Northwest’s top-rated heart program took time, dedication, and heart. In Dr. Shin’s words, “We looked at what would be best for patients and their families, and we put them at the center of all our decisions. We created a program where we would feel confident sending our own loved ones.”

He attributes the program’s success to a rigorous focus on multidisciplinary care, evidence-based medicine, recruiting top talent, and teamwork.


“We make every stitch a masterpiece. When patients trust us with their lives, we are obligated to do our very best.”

— Yong Shin, MD

As for multidisciplinary care, Dr. Shin calls out several specialists that form a patient’s care team, such as surgeons, cardiologists, critical care doctors, hospitalists, physician assistants, nurses, pharmacists, dieticians, care coordinators, social workers, physical therapists, respiratory therapists … and the list goes on. “Just as it takes a village to raise a child, it takes an entire hospital to have a successful heart program,” he said.

David is grateful for the entire “village” who cared for him, from pre-admission all the way through discharge and follow-up. “All the pieces were knitted together to form a team that functioned flawlessly. This says a lot about the integrity — and the uniqueness — of the program that Dr. Shin and his team have built.”

A privilege and a blessing

Dr. Shin believes Kaiser Permanente’s Center for Heart and Vascular Care has achieved — and maintained — clinical excellence because, “We focus on giving the best care possible to our patients. We make every stitch a masterpiece. When patients trust us with their lives, we are obligated to do our very best.

“It’s a privilege and a blessing to come to work every day because I know that I have a 100% chance of helping somebody,” he said.

Learn more about cardiac care at Kaiser Permanente at kp.org/cardiac/northwest.

Accolades and Awards

Kaiser Permanente’s accolades underscore the highest category of quality, and place Kaiser Permanente Sunnyside Medical Center in Clackamas, Oregon, among the elite for these surgeries in the United States and Canada.

  • Three stars (the highest rating) from the Society of Thoracic Surgeons (STS) for patient care and outcomes in coronary artery bypass grafting (for 9 straight years), aortic valve replacement, and mitral valve repair/replacement.
  • A 3-star rating from the Society of Thoracic Surgeons for patient care and lung cancer resection outcomes.
  • In 2018, Consumer Reports named Kaiser Permanente Sunnyside Medical Center one of just 18 hospitals in the country to earn top scores in coronary artery bypass grafting and in aortic valve replacement

Main RSS Feed – Kaiser Permanente

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Top 5 Questions to Ask Before Building a Deck

Photo Source: Fence Pro

Creating additional living space by constructing a deck is a great Canadian tradition. Whether you are a DIYer or going to hire a pro, there are success drivers that will ensure your project comes in on time and on budget. Building a structure on your property that stands the test of time will depend on several factors.

Design Questions: What space is available? What features do you prefer?

We all have different goals and desires for our living spaces. What is good for one person is not for another and that’s perfectly fine. The surrounding properties usually dictate the scale of a deck and depending on the proximity to a neighbor’s property, elevation will need to be considered in order to achieve the level of privacy desired. The design is usually a matter of personal taste. Items to be considered when in the design phase include, but are not limited to: material, with or without railings (color/height/material), will benches be built in, sun exposure, future expansion, etc.

What underground utilities need to be considered?

When taking on any kind of construction project, it is imperative to consider all underground utilities for the sake of safety. Because of the growth patterns in most areas, there are different service delivery models. Over the passing of time, different procedures have been developed, and often times, the delivery of these services are unpredictable. This requires contact with your local underground utility location service. Usually one call will start the process for obtaining an underground utility report.

How will you use the deck?

Do you like to entertain and have parties? Is your deck going to be a place of rest and relaxation? What is the family make-up? Are there children to be considered? Coming to a clear vision of how the deck will be used and enjoyed will start the process off in the right direction. Envisioning your wants and needs will provide an appropriate canvas for your new deck.

What materials will you use?

Historically, decks in Canada have been built from pressure-treated spruce but over the past 20 years, composite materials have become more and more popular. Wooden decks can be constructed to provide an outstanding aesthetic, however, there are maintenance issues to be aware of. Factors such as weather damage, general wear and tear as well as potential insect issues are a few concerns. Choosing to go with a composite material eliminates all of the issues associated with wood. Both materials come with their pros and cons, however, composite material is significantly more expensive. It boils down to what is the best lifestyle choice for you.

Photo Source: Fence Pro

Who will build your deck?

The truth is, a lot of people could handle a huge DIY project like a deck, but we seriously recommend against it. In reality, if you do it yourself, it may cost less than hiring a pro, but any mistakes made during construction more than likely will cost double to fix by a professional down the road. The expense of a pro allows for peace of mind in that you know all codes and best practices have been followed.

There is a myriad of information required to have before constructing a deck. Not only is a DIY deck project regulation heavy, but the time it takes for the average citizen to gather this information makes hiring outside help all the more appealing. A professional deck building company will take care of buying and bringing in the materials, collecting or informing you of exactly what permits are needed and can do an excellent job in a reasonable time-frame. They can also design a great deck for you based on your wants and needs and have the expertise to do it right, the first time, on time!

While
there are many issues to deal with in regards to building a new deck, they are
not insurmountable.

For more advice or answers to your deck building questions, contact Fence Pro at www.fencepro.ca 905.922.4776

The post Top 5 Questions to Ask Before Building a Deck appeared first on Home Trends Magazine.

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Lauren London And Nipsey Hussle Discuss Their “Building” Love Story & London Sacrificing Her Career For Her Child

Lauren London and Nipsey Hussle GQ Shoot

Source: Awol Erizku / GQ

Last month, Lauren London and Nipsey Hustle had folks scratching their heads wondering if the two had gotten engaged. But the photos that leaked actually came from another place. They were behind the scenes images from the couple’s beautiful photo shoot and piece for GQ.

The couple traveled Slauson Avenue, a Black neighborhood in Crenshaw California—sometimes on a White horseback documenting their flyness and their coupledom.

London and Hussle were photographed by Awok Erizku, the same photographer who captured Beyoncé’s pregnancy announcement and the reveal of her twins, shortly after they were born. The photo went on to become the most liked photo on Instagram.

Erizku’s other popular works include Girl With a Bamboo Earring (2009).

In the accompanying article, the two talk about how they met on Instagram when, in 2013, London was attempting to buy Hussle’s $ 100 album as a wrap gift for her castmates on “The Game.” After she secured the copies, she followed him. Hussle said, “You know what that means, right?!” He took it as a sign of her interest and he slid into her DMs.

In the article the couple, who are parents to a son named Kross, dispelled engagement rumors to say that they’ve been together for five years and are “building.”

In the piece the two discuss being important to Black culture but not necessarily crossing over to mainstream audiences. For London, in the time when she had the chance to possibly cross over, life happened.

“I auditioned to be Faith Evans in Notorious,” Lauren recalled. “I talked to Faith, Puff, everybody. It just came down that the director didn’t believe me as Faith.” Riding the ups and downs together, they seem to be having fun. But it was one single decision that made them more than just another celebrity couple in Nipsey’s eyes.

“Lauren was handpicked by John Singleton to do Snowfall. She read, got the part, shot the pilot…did stunts…this was her dream role,” Nipsey said. “And then she got pregnant with our son. That was a really hard decision for her to make. It was the toughest decision of my career by far.”

But ultimately, London said she made the right decision.

“Do I choose my soul or myself?” Lauren said. “I went with my soul.”

Lauren London and Nipsey Hussle

Source: Awok Erizku / Awok Erizku

See what people had to say about the shoot on the following pages.

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Google is building a solar power project above fishing ponds in Taiwan, its first in Asia

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New job listing suggests Google may be thinking about building its own smartwatch

Google wearables VP

Google is apparently about to ramp up its wearable device business in a major way. That would seem to be the case thanks to a few clues, the most recent of which is a new job listing spotted by Android Police that shows the company is looking for a “Vice President, Hardware Engineering, Wearables” for the Google Hardware team.

According to the job description, this executive will “work collaboratively with the Senior Leadership team for Google Hardware and will be responsible for the design, development, and shipment of all Google’s Wearable products.” When you couple this new position — as well as the $ 40 million Google just paid Fossil for secret, unfinished smartwatch tech, which the image at the top of this post is a reference to — you can start to see how it adds up to something important about the direction of Google’s wearable efforts.

Continue reading…

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New job listing suggests Google may be thinking about building its own smartwatch originally appeared on BGR.com on Fri, 8 Feb 2019 at 23:07:29 EDT. Please see our terms for use of feeds.


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New Zealand Building Consents Climb 5.1% In December

The total number of building permits issued in New Zealand advanced a seasonally adjusted 5.1 percent on month in December, Statistics New Zealand said on Monday – standing at 2,382.
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Team Trump is building a potent anti-Maduro alliance

In one of his most decisive foreign-policy moments, President Trump recognized Juan Guaidó, the president of Venezuela’s National Assembly, as the country’s interim leader. Free countries from the Western Hemisphere, Europe and beyond, including some adamant Trump critics, joined the US in support of Guaidó and against Nicolás Maduro’s crumbling ­socialist dictatorship. Yet China, Russia,…
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As more women in Silicon Valley freeze their eggs, some are building start-ups to make it easier

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Doctors are asking Silicon Valley engineers to spend more time in the hospital before building apps

Doctors have had enough with software that's not useful, so they're inviting entrepreneurs to shadow them.
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Mike Pompeo: Trump is building a new world order

BRUSSELS, Dec 4 – U.S. President Donald Trump is building a new world order upheld by American leadership and democracy, his secretary of state told diplomats at an event in Brussels on Tuesday, blaming Iran and China for instability in the world. “In the finest traditions of our great democracy, we are rallying the noble…
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EMPLOYMENT SEARCH UPDATE:

Is Employee Advocacy at Odds with Building Your Personal Brand?

Within the past several years, companies have adopted digital employee advocacy as a way to harness the power of their workforce for low-cost, high-impact marketing, sales, and recruiting. But if you are an employee, you may be questioning whether your quest to be loud and proud for your company conflicts with your goal of building your personal brand.

Your Social Networks Are Your Currency

When you first tweeted in 2009, you began to piece together a following that may predate your time at your current job—including those LinkedIn contacts; classmates from your alma mater; and relationships that span the gamut of your professional existence. Your Facebook page is a virtual backyard barbecue that includes, in some cases, people with whom you even went to elementary school. Are they really that excited to hear about your company?

Your networks are your currency. Your social platforms are your real estate. They have value, and your company recognizes this. Do you?

Now, consider again if you have allowed the employee advocacy movement to come into conflict, or worse, overtake your personal brand real estate, and/or currency. It is very easy to do. If you work for a company that you are proud of, it doesn’t take much to inundate your social networks with your company news and never think twice about it.

That digital advocacy platform is just the convenient and gentle nudge you need to deliver your company’s expectations. And after all, it is opt-in; it’s pretty and user-friendly and takes little to no thought to share. No one is forcing you to post. Right?

Employees as Company Influencers

Here are some of the latest predictions for employee advocacy from Everyone Social. Among them, professional use of personal brand handles is surging. That prediction is linked to the idea that the algorithms on popular sites are putting the squeeze on brands, making it tougher for their organic content to be seen unless they fork over a sizeable spend.

Let us also consider the other popular method that brands use to hopscotch the algorithm predicament: influencer marketing. According to recent research, brands are spending billions of dollars with individuals to share their messages, products, and services with their communities, less likely reached by companies because they lack the strength of niche influence that celebrities and even micro influencers wield.

So, companies are beginning to opt for employees as influencers because outside of the cost of the platform itself, employee advocacy is essentially next-gen, mini-micro influencer marketing on a budget.

Ted Rubin, CMO of Photofy and emcee/host of Brand Innovators Summits, says digital employee advocacy—if executed correctly by the brand—can work for the company and the employee.

“If executed correctly by the brand, and it rarely if ever is, the two can work together to great advantage for both the brand and the employee,” said Rubin. “I believe employee advocacy is most often a win for the brand but can be a much bigger long-lasting win, and truly empower employees, if executed to best advantage with employee benefit at the heart.”

The Importance of Personal Branding

Is personal branding really that important? Experts say now, more than ever, positioning oneself digitally for the next opportunity is paramount, whether it is within your current company or somewhere else. It can be as simple as a powerful summary on your LinkedIn page, or as involved as contributing as a thought leader to a respected publication. Even a blog or compelling microblogging or social posts can go a long way.

And this isn’t selfish or self-promotion, despite what some may believe. This is career survival in the digital age.

Building your personal brand is also smart. Consider that with many companies right-sizing for digital transformation, or shifting to meet consumer and customer demands, often that means surplus. In June 2018 alone, many of the most recognizable brands announced layoffs. The trend will likely continue as more automation takes over like artificial intelligence.

John G. Graham Jr., employer brand and digital evangelist, suggests employee advocacy and personal branding can and should co-exist, but employee advocacy extends past social platforms through speaking opportunities and other spokesperson opportunities. He travels the world sharing how it should work.

“The promise that I offer to employees who engage in advocacy efforts on behalf of the company is visibility and exposure of their personal brand to broader audiences,” Graham said. “Yes, the employer brand is gaining visibility and exposure as a secondary benefit but the reality is you’re raising your profile by adding value to your personal networks via relevant content that resonates. It’s really a win-win.”

However, Graham warns about sharing company news on your personal social networks.

“I don’t advocate that employees share company content through their personal profiles, for a few reasons: 1) Your network isn’t that interested in your company if the content you’re sharing isn’t relevant to their own personal interests. 2) It’s viewed as disingenuous and inauthentic. 3) The company has corporate channels that employees can share content from if they choose.”

How Employees Can Control Their Personal Brands

So can this assumption that employees’ social platforms are fair game for a company hurt your chances of actually leveraging what is actually yours for a career advantage? Does it create a culture of expectation from peers and even superiors that if you aren’t sharing company news, you are not all in for the company? Can it cause colleagues or bosses to criticize posts that are solely about your career interests, thoughts, and aspirations? Do these company initiatives create unreal expectations for their employees to leverage their social capital for nothing in return?

Dare we ask, is this exploitation?

Graham says that employees can and should take control of their social handles, social equity, social media currency, communities, and networks and that can also benefit your company. He says employer brands should provide shareable digital content that will add value to the employee and their personal networks. Otherwise, companies risk jeopardizing the very trust their employees have established with their own social networks.

“Leveraging the employee network as a means of extending company content reach and engagement, in my opinion only benefits the company at the potential risk of the employee networks being turned off by corporate exploitation,” he said. “Instead, companies should seek to curate value-add content that their employees can share so as to be more credible and valuable to their networks.”

He added, “Doing so ensures that if and when their employees share company-related content, their networks are more apt to engage with it because they’ve proven themselves trustworthy and a reliable source of content worth engaging with in the past.”

Companies: Be Thoughtful about Employees’ Social Networks

Rubin shared advice on how brands can provide content that actually engages your employee’s social communities instead of turning them off with commercialism.

Set some formal guidelines, but stay fluid. Rubin says that if companies clamp down too hard on employees they may simply back away from participating. Train them, then crowdsource.

“Offer in-house social training, led by your best in-house (but only if you really have them) and local experts,” said Rubin “Consider offering incentive programs. It can be something as simple as public recognition, but reward those employees who provide the most relevant ideas and responses on how best to empower them to build and leverage their personal brands.”

Remember that your employees are your company’s best resource. Rubin says to make the most of employee passion and individuality.

“Provide content that helps them become experts, leaders, and go-to resources, he said. “They’re already social, so start thinking of how you can empower your employees to have their own voice, and you will discover many can, and will, become your company’s most active and valuable social advocates.”

Employees: Take Control of Your Social Capital

So now that you know you are one of your company’s most valued influencers, it is time to act like it. Here are three steps that I’ve learned since 2007 when most of these social platforms launched; running a small business that leveraged its employees as ambassadors online and even leveraging employee advocacy as part of communications plans for some familiar brands. They might help you navigate this brave new world of corporate employee advocacy while managing and growing your personal brand in the digital space.

Tip the scales in your own favor. Your company is great. They are doing wonderful things in the community. Awesome. They also have a marketing spend that dwarfs your own. In fact, you likely don’t have one. Engage the 80:20 rule if you just can’t help sharing about your company, or feel the pressure to from colleagues, dare I say, bosses. That 80% is for you. Spend time crafting a deliberate approach to delivering rich and useful content for your community that will benefit them. If a social share from your company aligns with your passions and brand and provided useful content, for example, tips and advice on career and leadership, share it; but do not alienate your community members who’d rather hear more about what they can relate to…most often, that is your ideas and useful shares that have meaning to you and by extension, them.

Have an informed point of view. This doesn’t mean the opinionated posts that aren’t grounded in data that have become the norm on Facebook. This is about your informed, research-driven and seasoned worldview when it comes to your industry and your business. Focus your content and shares on this sweet spot. Again, if company content aligns then share that too, but in moderation.

Guard your social real estate. It is precious. Don’t just give it away. Understand that it is the one place you have to add your unique value, tell your story, and tell it well. Have a deliberate approach that focuses on no more than three broad topic areas that align with your brand and execute against it methodically. Spend some time thinking about your purpose, and it will be apparent to your networks, recruiters, and prospects. Your job is a part of that story, but be careful not to make it the headline.

The post Is Employee Advocacy at Odds with Building Your Personal Brand? appeared first on Black Enterprise.

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7-Alarm Fire Engulfs Boston Apartment Building | NBC Nightly News

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From Ford to Volkswagen, rivals become frenemies to share the cost of building self-driving cars

The sheer cost and technological burden of developing self-driving cars, electric vehicles and other advancements has companies that have historically been fierce competitors becoming, at the very least, frenemies. 
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COMMUNITY NEWS UPDATE:

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Millennial Moves: Danielle Jeter is Building a Tribe of Women in Media in Philly

Unable to find a job after graduating from Spelman College was discouraging for Danielle P. Jeter, especially because she had done everything right. Not only was she accepted into the prestigious HBCU, but she also became a standout student and excelled during her academic career. “I had a whole résumé of experience. I studied abroad. I interned every summer. I got jobs. I worked while I was in college. I was a student leader. I was on the dance team,” Jeter, 29, told BLACK ENTERPRISE, adding that she often traveled off campus to network with working professionals. And, on top of that, the double major launched her own events planning business during her senior year. “So for me, I was like, ‘why can’t I get a job?’ I prepared. I did what was told of me to do,” she said.

Change of Plans

The reality of being jobless when she graduated from the Atlanta-based institution in Spring 2010 forced her to recalculate her post-college plans. “My vision for my life was to go from Atlanta to Los Angeles.” When that didn’t happen, she reluctantly returned to her hometown of Philadelphia and focused on growing her own business. “I always had a vision of being an entrepreneur. I knew that I was going to be a business owner, [but] I didn’t know I was going to do it so young.”

Jeter worked to expand her company, AOI Events & PR, into a full-service communications firm that executes creative marketing campaigns for clients. “When I came back home to Philly, I added on different services, including public relations, community relations, digital marketing, and strategic development.” Under AOI, she also started an internship and mentoring program called Pipeline that has helped dozens of high school students gain hands-on experience in the media field.

Women in Media

Danielle P. Jeter at the WIM 6th Annual Conference

Representation Matters

Jeter’s career trajectory, however, took another change of course in 2013 when she attended a documentary film screening about Philadelphia’s local art scene. The lack of representation in the film was so glaring that it compelled her to take action to better represent women creatives in her community. “There was only one woman represented in the film,” which profiled Philadelphia-based artists, she told BE. “I, personally, was offended by that because I’m an artist and I know plenty of artists in the city. Philadelphia [has a] large art and culture scene.” The disappointing film motivated her to create an event to showcase the work of female artists and professionals in media and entertainment. “That sparked something in me to go ahead and create something to remind women to own their voices.”

She reached out to other women working in media within her network, student organizations, and local media outlets and organized a workshop at Temple University within 60 days. Although small, the women’s empowerment event made a great impact on its attendees and inspired her to expand the half-day workshop into an annual conference for women working in media, entertainment, and the arts. “That was so powerful. People really loved their experiences and they started to ask me ‘what’s next?’”

Women In Media

Jeter also launched Women in Media Global Network (WIM Global), an organization that serves to empower and equip women who work or aspire to work in the media industry through year-round meetups and networking events. Today, the organization operates chapters in Philadelphia and Atlanta.

Philadelphia

Angela Yee, Danielle Jeter, and members of WIM Global (Photo Credit: Rejean Wilson) Photography

Last month, the org held its sixth annual Women in Media conference at the International House in Philadelphia, which was centered on the theme, “limitless: beyond the glass ceiling.” It was co-emceed by diversity and inclusion expert Kimberly S. Reed and included a diverse mix of women making waves in the industry such as radio personality Roxy Romeo. Jeter says her favorite highlight was her fireside chat with The Breakfast Club co-host Angela Yee. “Angela Yee telling her story reminded me that there are no overnight success stories and you have to consistently work extremely hard to be great,” she said.

Day one of the conference ended with a “Women In Sports VIP Dinner” and panel held at the Citizens Bank Park, home of the Philadelphia Phillies, and featured female executives who work for the MLB team. That inspiration seemed to seep onto the field as the Phillies beat the Miami Marlins in an exciting home game later that night.

Angela Yee Women in Media

Angela Yee and Danielle Jeter at the 2018 WIM Global Conference (Courtesy of WIM)

Day two of the conferenced featured a panel session, sponsored by BLACK ENTERPRISE, of millennial women working in corporate media outlets like BET Networks and ABC’s local news affiliate. That was followed by breakout sessions. The day ended with a reception and informal session featuring male media professionals who support women in media.

Jeter thanked members of WIM for the success of the two-day summit, noting that it’s a testament of how well women can work together. “Working behind the scenes with the Women In Media Leadership Council Team Members [kept] me inspired and motivated especially during times of difficulty. To see a dedicated team of 15 women selflessly give of their time, treasure, talents, and resources to invest in other women proved many negative stereotypes of women in general wrong.”

Another rewarding moment from the event was seeing how it encouraged and impacted others. “To learn that attendees walked away with valuable jewels, tangible resources, new relationships, education, and inspiration made all of our hard work over the last year worth it,” said Jeter. “It also proved that our WIM Global platform is needed.”

The post Millennial Moves: Danielle Jeter is Building a Tribe of Women in Media in Philly appeared first on Black Enterprise.

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5 Tips for Power Rapport Building for Networking

Networking is all the rage, but if you’re introverted, the idea of meeting someone cold is not appealing. So how do you optimize a brief meeting with a prospect, an industry colleague, or potential employer? In these popular speed-networking events, 5 minutes may be all the face time you get to establish a rapport — which, let’s face it, is the very beginnings of a relationship. However, it is the very foundation of strong ones.

In many ways, networking is like dating — the relationship will only take off, if there is mutual interest: #swiperight

How do you spark that interest? Here are five ways to establish a solid rapport, and they can even help a die-hard extrovert:

Set your rapport-building agenda.

As with anything, you need to have an agenda — sounds cynical, but you should know exactly what your goal is for your meeting. Ask yourself, “What do I want to get out of making this new contact?” Answer that, and crystalize it in your mind. You need no more than 2-3 items on your agenda.

Keep reading. I provide 3 proven agenda items for effective communications below.

Raise a question.

Consider a leading question that will show your new contact that you are familiar with and have an interest in what they do. But that question should also lead you down a path that makes your next step seem natural.

Example: “I read your last thought leadership piece on XYZ. I loved that you took a position on ZYX. What do you think about [insert something organic to the topic that will tee up your mission/interests/value]?”

A Harvard study has found that there is a link between asking a question and likeability. Be sure to genuinely listen to the answer and ask a follow up question or engage with the answer in some way.

Share your mission.

Some of you have been coached on how to deliver a great elevator pitch. Think of this as your mission. This is the one or two sentences that sum up who you are and the value you bring. For instance, mine is:

“I help businesses and people make money and thrive at the intersection of business, culture, and technology.”

That is bigger than a title or a job description, and it allows your contact to see your potential. When you share this value proposition, be certain to project confidence.

Call them to action.

Invite them to visit your blog, your LinkedIn page, or to look over your resume. This is your time to lead them on a path to get to know you after your brief meeting ends.

Follow up!

Your meetings are only as good as the follow up you give it. Whether it’s a phone call, an e-mail, or a LinkedIn connection, you want to ensure that your follow up is meaningful to your connection and not simply self-serving.

Now that you’ve established a rapport, it’s time to network.  Here are 5 things you can do, if you absolutely don’t like the idea of it.

The post 5 Tips for Power Rapport Building for Networking appeared first on Black Enterprise.

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Get help building an online portfolio with Format, on sale for 65% off

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If you’ve ever tried to build a website, odds are you’ve used services like Squarespace to take care of the more headache-inducing technical aspects so you can focus entirely on the contentFormat is an easy-to-use webpage design tool built specifically for creative professionals. Its wide array of customization options put other website builders to shame, and allow you to build an impressive online portfolio of your work.

Rather than a slate of generic themes and templates, Format offers you responsive themes for both desktop and mobile browsing. It features smart typography and image-based blogging to create an eye-catching portfolio that’s easy to update and maintain. There’s also an option to link your Instagram photos directly to your website, so you can quickly add new images of your work without having to worry about getting to a laptop to upload themFormat even offers full integration with Adobe Lightroom. Read more…

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Interview: ‘Venom’ Producers Avi Arad and Matt Tolmach on Building a New Universe of Big-Screen Antiheroes

Interview: 'Venom' Producers Avi Arad and Matt Tolmach on Building a New Universe of Big-Screen Antiheroes

 

It's been years in the making, and fans of the brain-eating alien symbiote Venom are more than excited to finally see the beloved Spider-Man baddie finally get his own movie. Starring Tom Hardy, and directed by Ruben Fleischer (Zombieland), Venom introduces a new kind of comic book movie — a darker, more subersive take on a popular side character in the larger Spider-Man universe. 

"We wanted this movie to be fun," producer Matt Tolmach told Fandango at a…

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