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TANYA Burr and Jim Chapman were the ultimate YouTube power couple who carved an incredible career in the early days of vlogging.
Best friends with Zoella and Alfie Deyes, over five million subscribers between them and a fairy tale wedding at an exclusive venue – they had it all.
But twelve years after they first met, the dream is over and yesterday we revealed the couple have called it a day, four years after tying the knot.
Here we take a look inside their £4million divorce…
In 2015 they splashed £2million on a four bedroom property with a property in West London.
The pair used to regularly film their videos from the home and often gave tours showing off their décor and designs.
Over the last year the couple have shared less and less of the property and in recent months it seems
Tanya has been staying in the 1,700 square foot home alone, in between travelling the world for work.
The fortune and mega brand
Tanya was working on a beauty counter at a department store in Norwich when started her career as a YouTuber in her teens.
She started off by doing make-up tutorials but it wasn’t long until her popularity grew and she branched out doing fashion and baking vlogs.
Jim, who attended the University of East Anglia, saw how well she was doing and launched his own YouTube channel focusing on men’s lifestyle.
In the early days it was reported that they earned around £200 a day just in ad revenue, but they money didn’t stop there.
The couple both monetised wherever they could and it wasn’t long until they were being paid mega bucks to promote big brands.
But while they initially collaborated on things, they branched out on individual ventures and made quite clear individual brands.
Jim is currently the face of Hugo Boss, while he regularly works for the likes of Jaguar.
Tanya has launched various products including a cosmetic brand and books .
In 2016 it was reports that one Tanya Burr Cosmetics product is sold every two minutes in Superdrugs.
Today their joint networth is believed to be worth around £4million.
Like fellow YouTube power couple Zoella and Alfie, Tanya and Jim have a huge following.
Fans have followed them since they were in their teens and have watched every step of their transformation into A-listers.
In the early days the pair would vlog almost daily, giving people unprecedented access into their worlds.
The news of their split has hit the loyal subscribers hard and as the pair have started sharing less and less, their popularity could be at risk.
Responding to the news, a lot of fans felt like they had lost a part of their childhood.
One person wrote: “Tanya burr and jim chapman have split up????? Thirteen year old me is shattered.”
Another commented: “I haven’t watched tanya or jim for years now but it’s so so sad that they’ve split. i truly can imagine them to be utterly mature about it but it’s still so sad. weird how people can grow apart as they really were the perfect couple.(sic)”
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Tanya and Jim are part of the close-knit group of YouTubers.
The couple were at the heart of the gang alongside Zoe Sugg and Alfie Deyes.
Their other mates include Marcus Butler, Louise Pentland, Grace Helbig, Tyler Oakley, Joe Sugg, Louis Cole and Caspar Lee.
While the group has changed somewhat since they first started out, the split will no doubt send ripples throughout it.
Just last week Tanya attended the launch of Zoe’s latest make-up launch, but it unclear at this stage if and how they will all manage to remain pals.
Tanya and Jim became parents to dog Martha in 2015.
The adorable dachshund regularly features in their vlogs and Instagram posts.
It seems Tanya is currently looking after the dog as she appears in her recent posts.
But there is no doubt the pooch is a big part of both of their lives and she even appeared on a magazine cover with Jim last month, so it looks like shared custody might be the way forward.
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