How the 4/20 ‘Weed Day’ Celebrations Sold Out to the Man

Photo Illustration by Kelly Caminero/The Daily Beast/Getty

Not so long ago, 4/20—“Weed Day,” the Fourth of July for pot—was a day simply when non-smokers knew that parks might be a bit smellier and McDonalds’ lines a little longer.

One generally accepted origin story of how the day came to be concerns five California high school students who in 1971 would light up by a statue of Louis Pasteur every afternoon around 4:20.

But in 2019, as states increasingly embrace legalization and Coca-Cola execs flirt with the idea of releasing CBD-spiked drinks, April 20 is becoming less of a fringe event and more of a Black Friday shopping extravaganza.

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