Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study evaluates the effect of chocolate packaging design on sensory liking and willingness to purchase. Researchers found that participants expressed stronger emotional associations with the packaging than they did from tasting the chocolate. The study concluded that while taste is the predominant factor in determining subsequent purchases, perception of taste is influenced by emotions evoked by packaging.
Consumer Behavior News — ScienceDaily

PARENTAL UPDATE:

Movie About Carolina Chocolate Drops Opens NC Film Festival

02/10/2013 – Carolina Chocolate Drops – 55th Annual GRAMMY Awards – Arrivals – Staples Center – Los Angeles, CA, USA – Keywords: Orientation: Portrait Face Count: 1 – False – Photo Credit: Andrew Evans / PR Photos – Contact (1-866-551-7827) – Portrait Face Count: 1

RALEIGH, N.C. (AP) — North Carolina’s fifth annual film festival is opening with a documentary feature about the Carolina Chocolate Drops, a group of three African Americans who turned to an 87-year-old fiddler as a mentor.

The Longleaf Film Festival opens Friday with a showing of “Don’t Get Trouble in Your Mind,” which documents the journey of the Carolina Chocolate Drops and their relationship with fiddler Joe Thompson, who died in 2012. That relationship led the group to revive the black string-band tradition.

The film from John Whitehead is one of three that will show Friday at the N.C. Museum of History.

Various films will be shown Saturday, when panel discussions focused on diversity and opportunity in filmmaking and legal issues will be held.

The awards ceremony will be held Saturday evening.

[ione_media_gallery id=”183548″ overlay=”true”]

HEAD BACK TO THE BLACKAMERICAWEB.COM HOMEPAGE

Entertainment – Black America Web

BEST DEAL UPDATE:

How the ‘good feeling’ can influence the purchase of sustainable chocolate

More and more products carry ethical labels such as fair-trade or organic, which consumers view positively. Nevertheless, the sales figures of these products often remain low, even though they offer advantages for the environment or for society. A team of scientists have investigated what factors influence consumers’ purchasing intentions.
Consumer Behavior News — ScienceDaily

PARENTAL UPDATE:

Ghirardelli, Russell Stover fined over ‘empty’ chocolate packaging

SACRAMENTO, Calif. — Ghirardelli and Russell Stover have agreed to pay $ 750,000 in fines after prosecutors in California said they offered a little chocolate in a lot of wrapping. Prosecutors in Sacramento, San Joaquin, Shasta, Fresno, Santa Cruz and Yolo counties sued the candy makers, alleging they misled consumers by selling chocolate products in containers…
Business | New York Post

SPECIAL SHOE DISCOUNT UPDATE:

EXCLUSIVE: Serendipity 3’s famous Frrrozen Hot Chocolate now available in ice cream pints

One of New York’s most exclusive desserts will soon be sold at your local convenience store.

Frrrozen Hot Chocolate — the hautest item on the menu at Upper East Side sweets shop Serendipity 3 — is coming to 7-Eleven in ice cream form.

Starting next week, pints of the hot chocolate flavored ice…

Life Style – New York Daily News

FASHION DEAL UPDATE:

Victoria Beckham has just launched her own chocolate collection

And we’re here for it.

Victoria Beckham is one of the most talked about women in the world, from her VB fashion collections going viral to her fun Instagrams with the rest of the Beckham clan.

This week however, VB made news as she teamed up with world renowned chocolatier Pierre Marcolini, together designing a limited-edition box of chocolates to celebrate the milestone 10th anniversary of her iconic fashion house.

Yes. This is not a drill. We repeat. This is not a drill.

Victoria Beckham and Pierre Marcolini have created a collection of chocolate hearts together, something they are said to have co-created in Paris.

The flavours? Casse-Noisette, Caramel Salted Butter, Rose-Passion and Yuzu.

‘I am so excited to be launching this collection of limited-edition chocolates with Pierre Marcolini,’ announced Victoria Beckham. ‘His attention to detail and unmatched level of craftsmanship, has produced something feminine and modern. Pierre is so much fun to work alongisde with an infectious humour – I hope people enjoy the chocolates as much as we did creating them.’

Pierre Marcolini agreed: ‘It is an honour to be chosen to work with Victoria, to not only create a box of chocolates to reflect her taste and personality, but also to celebrate the wonderful achievements of her fashion brand over the last decade. Where the realms of art, fashion, and culinary creation meet one another, it has been a pleasure to work on this project where our creative vision has joined together.’

Pierre Marcolini Les Coeurs De Victoria Beckham are now available worldwide, and there are even more set to be released for Christmas.

We officially cannot wait!

The post Victoria Beckham has just launched her own chocolate collection appeared first on Marie Claire.

Marie Claire

BEST DEAL UPDATE:

Style Your Home’s Outdoors with All the Perfect Additions from MacKenzie-Childs! Save on Tables, House Letters & Chairs. Shop Now!