BEVERLY HILLS — This isn’t a story about a retailer that’s succumbed to a challenging business environment or digital disruptors.
Beverly Hills men’s retailer Carroll & Co. — frequented by Hollywood celebrities such as Frank Sinatra, Cary Grant, Gene Kelly, Jimmy Stewart and Jack Lemmon — is in the midst of a store-closing sale after nearly 70 years as the founder’s son looks to relocate and reinvent the business.
John Carroll, whose father Richard Carroll started the business in 1949, has his work cut out for him overseeing the store closing sale. But once that task is wrapped, he will reenter the men’s made-to-measure business — a segment of Carroll & Co. that has taken off in recent years. About 400 square feet of the store’s 8,000-square-foot footprint is dedicated to made-to-measure and so much of its business is done there, Carroll said.
“We do so much of our business out of that small space with our plethora of loyal custom clothing customers that, for me to transition our business and be able to continue to service those people who have been so loyal over the years, makes all the sense in the world,” he said. “We do more custom business than we
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