Viktor & Rolf’s Couture Show Goes Viral on Instagram

Viktor & Rolf’s Instagram-inspired couture collection is coming full circle: It’s gone viral.
Taking inspiration from Instagram caption one-liners, like “Sorry I’m late, I didn’t want to come” and “I’m not shy I just don’t like you,” the brand’s fanciful collection of tulle ballgowns at Wednesday’s spring 2019 couture show has been flooding Instagram feeds and has even inspired a number of memes.
Artist and meme account Saint Hoax joined in on the fun with a series of altered images from the Viktor & Rolf runway featuring celebrities and quotes they’re infamously known for, like Lady Gaga’s overused “100 people in the room” story from the “A Star Is Born” press tour and one of Kris Jenner’s most memorable quotes from “Keeping Up With the Kardashians.”
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Calling the collection of dresses “Fashion Statements,” the designers wanted to balance the overused sayings with over-the-top dresses that reference the ruffles and large silhouettes of period dress.
“It’s the kind of message you find on social media, with the same instant feeling,” Rolf Snoeren noted during a preview of the collection with WWD. “All these statements that are so obvious or easy — there’s a lot of banality on Instagram and social media in

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Aganovich Couture Spring 2019

It was a striking scene. Ghostly couture silhouettes designed by Nana Aganovich and Brooke Taylor, the duo behind Aganovich, seemed eerier still once set against the backdrop of a carpenter’s workshop.
A roaring fire rattled the panes of the Parisian atelier to the sound of pigeons cooing while models slowly navigated their way along the machines, surrounded by wood planks and various hardware. The label’s second couture collection explored the story of a woman on a journey: “She’s armed and protected, but as she goes through life things happen and she becomes someone different,” Aganovich explained.
This was expressed by trailing unfinished hems, giving the impression of the looks unraveling before the viewers’ eyes. The models’ faces were constricted by veils, with the occasional addition of fake locks of hair piled on top of their heads.
The looks were all about contrast. White billowing silhouettes were pitted against yellow plaid suits, a Victorian gown followed a jacket with a structured waist, and a delicate feather-rimmed skirt was given a hard edge when paired with leather boots held up by safety pins.
As expected of a couture collection, all the materials were treated in Paris by the label’s atelier. The brand uses the same patterns as

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This Week’s Best Dressed Were Seen Front Row at Couture Week in Paris

We’re in the thick of red carpet appearances (and predictions) for awards season, but additionally, the fashion show circuit is just getting started. On Thursday, Couture Week wrapped in Paris, which brought us all sorts of sartorial splendor: Valentino’s stunning florals-inspired collection, …

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Viktor and Rolf make Memes couture with loud statements on tulle gowns at Paris Fashion Week

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Maison Margiela Artisanal Spring 2019 Couture

Decadence — a word tingling with intrigue, and the new object of John Galliano’s fascination for his Maison Margiela Artisanal collection.
The designer spent the past four couture seasons defining “a New Glamour,” the results of which are the “blood coursing through the veins of the Maison Margiela,” he notes in the latest installment of the podcast, created to provide context to his collections. Now, he’s ready to move on.
The collection Galliano showed on Monday was all about decadence, which he equates with excess, and what’s more excessive today than the insatiable thirst for technology, especially among Gen Z types? “The overstimulation of computer-generated imagery alters reality and degenerates the truth. Chaotic and unsettling, it is a confusion of the senses rooted in an over-satiation that inevitably overspills,” his program read. He thus wondered if now is the time for a counter movement, one from frenzy to something resembling restraint.
The show space at Margiela headquarters fueled overstimulation, covered in a wild, aggressive graffiti motif made all the more dizzying by the mirrored floor. The only image to emerge with clarity from the visual dissonance was that of a poodle in a color Galliano loves — vibrant Yves Klein blue.

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Olivier Rousteing’s First Couture Show for Balmain Was a Futuristic Freak-Fest

Despite whether you consider yourself a loyal member of the Balmain Army, you can’t deny the meteoric rise in visibility and brand recognition the French House has seen over the past decade. Under the leadership of Creative Director Olivier Rousteing — the 33-year-old designer who took the helm …

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Pierpaolo Piccioli on Maintaining Valentino’s Culture of Couture and Updating Its Values to Reflect 2018

For Valentino’s creative director Pierpaolo Piccioli, the couture runway is a platform for peak creativity. This was certainly evident in the designer’s most recent couture range, where gratifying construction met bursts of hypersaturated hues and swaggering proportions; it was arguably …

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