Peter Dundas, Armarium Bringing Celebrity Rentals to Dallas

Want to rent a dress that walked the red carpet at the MTV or Emmy Awards? You’ll get your chance this month when designer Peter Dundas partners with luxury online rental retailer Armarium for the latest iteration of his traveling flagship series during a two-week stint in Dallas.
The Norwegian designer, whose résumé includes Emanuel Ungaro, Emilio Pucci and Roberto Cavalli, will open a pop-up with Armarium at Highland Park Village beginning today and running until Oct. 21 where customers can shop not only his fall collection, but also a selection of one-of-a-kind archival pieces that have never been shown before. Dundas’ fall D4 collection, which pays homage to the Seventies jet-set woman, will be available for sale while the archival pieces will be offered as rentals.
Dundas said working with Armarium speaks to his strive for sustainability, something that is often missing when working with celebrities who wear things only once. But by bringing the pieces to the rental market, it allows them to have a new life. “It just feels right,” he said.
Dundas wouldn’t disclose which celebrity dresses he’d be bringing to Dallas, but said some were definitely worn by public figures. “There will be MTV Awards dresses, Vanity Fair

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