G20 agrees to push ahead with digital tax: communique

Group of 20 finance ministers agreed on Saturday to compile common rules to close loopholes used by global tech giants such as Facebook to reduce their corporate taxes, a copy of the bloc’s draft communique obtained by Reuters showed.


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5 digital marketing courses on sale for Memorial Day weekend

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Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.)

That’s because online marketing is now the lifeblood of any enterprise. Any stores — even brick-and-mortar ones — need an online presence to compete in today’s fast-paced economy. And if you’re in the business of making a living through content generation, then you already know how essential it is to drive traffic to your blog or webpage.

Forget trolling forums or scouring random online courses on YouTube: we’ve compiled five quality pieces of training offering key instruction on today’s most essential digital marketing skills. All the featured training bundles are already marked down, but you can use code WEEKEND60 to get an additional 60% off the sale price. Read more…

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Finnish school students outperform US students on ‘fake news’ digital literacy tasks

A recent study revealed students at an international school in Finland significantly outperformed US students on tasks which measure digital literacy in social media and online news. The researchers suggest this may be due to the Finnish and International Baccalaureate curricula’s different way of facilitating students’ critical thinking skills compared to the US system and curriculum.
K-12 Education News — ScienceDaily

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What I Wear to Work: Chris, Digital Marketing Executive

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Welcome to “What I Wear to Work.” A series on, you guessed it, who wears what to work. Would you like to be featured? See the bottom of this post for instructions. Chris Ferris is the Vice President of Digital Marketing at Pierpont Communications, the largest PR and Marketing firm in Houston, TX. Even though the standard dress code for most who work in digital seems to be jeans and untucked shirts, Chris tries to wear a jacket or suit and tie to work. Why? Because he likes it, and it also differentiates him from the competition. Doesn’t mean his look has to be straight laced and stuffy though. See below for proof.

What I Wear to Work: Chris, Digital Marketing Executive | Dappered.com

The Suit: Lands’ End Tailored Fit Stretch Chino Suit and Pants – $ 149.37 when 40% off. Just got this suit (thanks for the tip, Dappered!) and I love it. It fits beautifully and I only had to have the sleeves and pants shortened. It’s really an ideal suit to wear in the spring and summer. And it stays so hot it Houston in the fall that I can get a good 6 months of wear out of this suit.

The Tie: The Tie Bar Navy Ad Stripe Tie – $ 19. Because I wear a tie every day, I have a lot of ties. I shop almost exclusively at The Tie Bar because they have fantastic variety and great prices. And the ties look sharp.

The Tie Bar: The Tie Bar Platinum Silver Shot Tie Bar 1 inch – $ 15. Wearing a tie? Use a tie bar. Sets my look apart even a little more without being too over the top. I have this bar in matte navy as well.

The Shirt: Nordstrom Trim Fit Microgrid Dress Shirt – $ 59.90 ($ 89.50). Elegant, simple white dress shirt with a very subtle pattern that makes it a little more interesting than a plain white dress shirt.

The Watch: Certus Classic Silver Dial Date Watch – $ 71.25. I don’t see my exact watch online anymore (the one linked to here ships in… 1-3 MONTHS?) but there are similar makes on Amazon. Not too pricey, but looks timeless and goes with just about any work outfit.

The Belt: Trafalgar Men’s Leather Dress Belt – $ 68. Simple burgundy belt that, like the watch, can really be worn with anything I might wear to work.

The Shoes: Cole Haan Jefferson Wholecut Leather Oxfords – $ 129.99 ($ 300). Just got these and they look fantastic (although I’m still breaking them in).

The Underwear: UNIQLO Airism Collection – Prices VaryI only wear AIRism. Houston can get pretty hot and muggy and this underwear does the job.

The Socks: Banana Republic – $ 14.50. I usually wear Banana Republic socks but they don’t seem to make tan or caramel colored socks any longer. Match those socks to your trousers, no?

A huge thank you to Chris for sending in his what he wears to work, and YES, you bet he got the Pierpont logo in his outfit pic not once but twice. The man is a pro. Head over to LinkedIn to discuss this with your coworkers or follow Dappered if you want to see these in your feed. If you want to take this for a spin, send an email to joe@dappered.com with who you are, what you do, and what you’d like to submit. To be featured, we’ll need a picture of you at work, as well as the details on what you’re wearing/usually wear on the job. Final image will have to be cropped down to 1500×840 pixels, so, keep that in mind when shooting. Landscape mode please, and let’s keep anything from the chin up out of it. Note that sending an email with your picks and a pic doesn’t guarantee publishing. Be yourself! And get your employer’s permission if you’re gonna get specific with your place of work.


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Mike Novogratz’s Crypto Bank Galaxy Digital Posts $272.7 Mln Loss In FY18

Billionaire Michael Novogratz’s crypto investment bank Galaxy Digital Holding Ltd. reported a loss of $ 272.64 million in fiscal 2018 reflecting significant loss on digital assets amid the weakness in cryptocurrency market. Novogratz said, “The first few months of 2019 have yielded a notable increase in activity across our business lines….”
RTT – Top Story

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Condé Nast bets big on video, orders 175 digital pilots

Condé Nast said it has more than 175 new digital pilots in production for the 2019-20 season including 50 returning video series as Pamela Drucker Mann, chief revenue officer, led the pitch to potential advertisers Tuesday. It was the first NewFront since Roger Lynch started as chief executive of the combined domestic and international Condé…
Media | New York Post

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Rape victims face ‘digital strip search’ or cases may be dropped

Rape victims are being told they must hand over their mobile phones to police or risk prosecutions against their attackers being dropped.
Tech News – Latest Technology and Gadget News | Sky News

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Amazon Go stores, designed for digital payments, to accept cash

Cash is still king — even with Silicon Valley trying to get rid of it. Retailing giant Amazon is caving to political pressure to accept cash at its Amazon Go convenience stores, which are designed around digital payments. “We are working to accept cash at Amazon Go,” the tech giant said in a statement Wednesday,…
Business | New York Post

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Digital health IPOs are finally coming to Wall Street, led by Livongo and Change Healthcare

The end of the digital health IPO drought is coming, with Livongo, Change Healthcare and Health Catalyst all gearing up for the public markets.
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Digital startup Cheddar to debut on Spectrum as it looks for scale

Jon Steinberg has gone from unicorn — a digital business with a valuation of more than $ 1 billion — to what he calls “a little acorn” with his current venture, Cheddar Inc. From 2010 to 2014, he was the president of BuzzFeed, which grew rapidly but more recently has been forced to make wrenching cutbacks….
Media | New York Post

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Become a digital marketing guru with these cheap online courses

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It’s both amazing and completely bonkers that you only really need a computer and a reliable internet connection to make good money in 2019. And while you can always learn how to code and build websites for companies, there’s also money to be made in digital marketing (lots of it, FYI).

But digital marketing has also expanded significantly to include much, much more than setting up an Instagram account and posting photos of your cat. If you’re interested in training to become an elite digital marketer or social media manager, check out these online courses that can help you get started. Read more…

1. Social Media Marketing In 2019 Bundle

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7 steps to becoming a badass digital marketer in 2019

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Fact: people wait in lines to take Instagram photos in front of colorful walls. This is 2019. Love it or hate it: that’s business, baby. Any smart marketer (or Gen Z’er) knows that content is king, and the best way to reach a wide but strategically targeted audience is through social media and digital marketing.  

If you choose to partake in social media for work rather than play, that’s even more reason to master your craft. This Marketing, SEO and Affiliate Marketing Bundle can help demystify the world of digital marketing with nine online courses on the tools and techniques that actually work. From driving more traffic to your website using SEO, to learning how to use Facebook ads to engage with your audience, you’ll learn it all for just $ 37. Read more…

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How to Expand Your Digital Footprint to Reach More Homeowners

Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase: remodeling and home improvement.

In the coming decade, Harvard’s Joint Center for Housing Studies projects millennials will be creating 23 million new households. And according to NerdWallet, 75 percent of them think it’s a priority to buy a house. But that’s easier said than done when the same generation is deeply in debt and facing a job market that pays relatively less than it did their parents. Their solution involves home improvement projects: They buy fixer-uppers and shape their investment up over time.

Contractors are front and center to this strategy and in order for these homebuyers to find you, you need to meet them online, where your digital footprint is your best bet to stand out from all the noise.

When nearly nine of out ten people are finding their contractors online, that’s where the game is played. Lead generation services like Modernize will help you set up best practices for your online exposure and behavior. Be sure to base your digital footprint strategy on both market research and direct feedback from homeowners. At Modernize, for example, we regularly speak with homeowners who look to us for guidance in the sometimes murky and confusing home improvement market — especially online.

Find out how Modernize can help you create or overhaul your marketing and online presence in 2019. Until then, learn more about the best ways to expand your gateway to higher quality home improvement leads — and more of them.

Home Improvement Marketing: Blogging

When you tell site visitors your stories, they know you have them — it’s as simple as that. A completed project and a smiling customer isn’t brilliant marketing — it’s ancient marketing.

It’s just that in 2019, the Internet allows you to tell those stories across the region and with minimal effort. Websites are affordable and effective designs are easy to create. With the guidance of expert lead generation companies like Modernize, you are definitely able to not only tell your stories and the stories your customers want to tell about your projects, but you can also do so with your company’s unique style.

A simple approach to blogging is giving potential home improvement leads a window into your work: Before and after photos communicate what words cannot. Photos aren’t just helpful from a service perspective, though. They’re also a smart move for your digital marketing and contractor lead generation strategy. The majority of your website visitors will spend less than 15 seconds on your site, so it’s important to make the most of that time.

Give them photos of your work and tell them stories around those photos so that they can learn more if your work leaves them intrigued. Don’t know how? Ask us.

Home Improvement Marketing: Social Media

Data shows just one percent of contractors say they utilize social media, despite virtually all homeowners looking for their contractors online.

Stand out from the crowd by first leaning into social marketing — whether on Facebook, Twitter, Instagram, LinkedIn, or some other growing networks — to enhance the amount of your home improvement leads and their quality. One of Modernize’s specific aims is providing you high intent leads as opposed to empty names you have to waste time calling for little or no return.

Develop a strategy to utilize social media. And structure a 40-40-20 rule, which reasons that you should offer customers value in exchange for their attention.

  • Spend 40 percent of your time posting helpful information
  • Spend 40 percent of your time directly interacting with customers
  • And spend 20 percent of your time promoting your brand.

Don’t go at it alone. Find out how Modernize can help.

Home Improvement Marketing: Search Engine Optimization (SEO)

Research shows 98 percent of homeowners pick a contractor from the first page of results they see on the Internet. That’s good news: You have a clear path ahead of you to showing up in those results.

But merely existing online is not enough to get you there — you have to stand out.

From using the correct keywords on your site to blogging and publishing with an emphasis on new and evolving trends, your SEO strategy is directly tied to your lead generation. That’s not a judgment call on your abilities as a home improvement contractor, it’s rather the reality of the home improvement market.  

Therefore, any contractor should optimize the way their business appears in online searches. If you’re not an expert in creating an SEO strategy, managing it, and continuously adapting it to the ever-evolving taste and preference of today’s homeowners, leave all that to a service like Modernize.

Professional Lead Generation Services

While the reality is that many contractors are not tapping into the potential of data and its resulting analytics, the most successful contractors in the industry are beginning to make the move: More and more contractors are turning to lead generation services like Modernize to complete more projects each year. Here’s where we stand:

  • 1.5 million homeowners found their contractors through Modernize in 2017
  • And that’s, in turn, earned $ 1.5 billion for those contractors.

Lead generation services like Modernize are paramount to a successful marketing approach in the digital age. No one knows homeowners as Modernize does — and like anything else, homeowners and their homes are ever changing and evolving, both technologically and culturally. Learn more about our most recent findings: the Homeowner Survey Index: Q1 2019.

Whether it’s starting your online efforts from scratch or diving into your decades of experience to discern trends and help you sharpen your client base, learn more about us today and find out how we can help you.

Ready to grow your business?

The post How to Expand Your Digital Footprint to Reach More Homeowners appeared first on Modernize.

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NBC News Retools ‘Today’ Mobile App, Readies 7 New Digital Series

NBC News will continue its efforts to augment its flagship “Today” with digital-video series and other mobile extensions, the latest signal that TV’s morning-news wars are also being waged online. NBC News Digital is set to add seven new digital-video series featuring “Today” hosts and contributors to a larger roster of online programming built around […]

Variety

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PayPal CEO predicts digital payments industry will mature into a $100 trillion market

"We live in the space of digital commerce and digital commerce is exploding still around the world … and we're riding that wave," PayPal CEO Dan Schulman says.
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3 digital industries that China is dominating

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China is one of the foremost nations embracing a fully connected society. In many major Chinese cities, sensor-filled machines that accept digital payments and support public data-collection are commonplace. Such technologies are found in supermarkets, malls, and even on sidewalks — Chinese panhandlers have notably used the WeChat platform to collect donations from passersby. Already, China’s mobile payments market is nearly 50 times that of the U.S.’s.

China represents a significant investment opportunity for breakthrough innovations in digital industriesData from late 2017 suggests that increased digitization may lead to a shift of 10 to 45 percent of industry revenue pools in China by 2030. This shift has particular implications for key sectors like consumer and retail, automotive and mobility, health care, and freight and logistics. Read more…

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1.22.19 Digital drivers license; Free trial auto-billing; Personal finance classes in schools

Digital drivers licenses are coming. Many privacy advocates are nervous about this but this could be a great thing as well; Mastercard has just done something incredibly human. They won’t let you be billed after a free trial without your express permission; Personal finance classes are slowly but surely becoming a real thing in some states!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the video

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EU tax on big digital companies could be struck by March: French minister

A European Union-wide tax on the world’s top digital companies could be reached by the end of March, French Finance Minister Bruno Le Maire said in an interview published on Sunday.


Reuters: Technology News

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Can a video game-based ‘digital medicine’ help children with autism and co-occurring ADHD?

Researchers evaluated a digital medicine tool designed as an investigational treatment for children with autism spectrum disorder (ASD) and co-occurring attention/deficit-hyperactivity disorder (ADHD).
Child Development News — ScienceDaily

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Philip Colbert updates pop art for the digital age in new show

Artist and designer Philip Colbert, whose surrealist clothes have been worn by Lady Gaga and Rita Ora, brings pop art back to British painting with a new show that comments on consumerist culture, climate change and our appetite for social media.


Reuters: Arts

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The Chinese digital economy can’t be slowed down. Here’s a look at how and why.

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Anyone who regularly reads business news will recognize the Chinese companies consistently making headlines: Alibaba, Baidu, Tencent, and Xiaomi. These companies have established a major role in the global economy. Today, they dominate everything from e-commerce to the Chinese entertainment industry.

One of the reasons these organizations have become digital titans of industry is China’s steadfast dedication to digital innovation. China is home to the biggest online shopping site in the world. It’s poised to be a major player in the electric vehicle industry. Alongside the U.S., China is also on track to lead the world in 5G connectivity. The country has frequently been ahead of the pack in developing game-changing innovations like cryptocurrency, artificial intelligence, robotics, and big data. Read more…

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Cinedigm to Acquire ComicBlitz Digital Comic-Book Service

Cinedigm reached a deal to acquire ComicBlitz, a startup billed as a “Netflix of digital comic books,” launching the content-distribution company into a new line of business. Financial terms of the deal weren’t disclosed. Cinedigm said it expects the acquisition of ComicBlitz to close before the end of the year. According to Cinedigm, ComicBlitz could generate […]

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CELEBRITY AUTOBIOGRAPHY Begins Monday, Digital Lottery Announced

Celebrity Autobiography, the award-winning hit comedy show in which celebrities act out other celebrities’ jaw-dropping memoirs verbatim, begins its extremely limited holiday run next Monday at Broadway’s Marquis Theatre 210 West 46th Street. After a decade of playing Off-Broadway and across the globe, the show conquers Broadway on Monday, November 26 with a company including Lewis Black, Mario Cantone, Rachel Dratch, Susan Lucci, Eugene Pack, Dayle Reyfel and Cecily Strong and more Click herefor photos.
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Millennial Moves: How to Build a Digital Marketing Career

There are few people disciplined enough to teach themselves the inner workings of internet tools and turn their learning into a career. Interpersonal communication has become somewhat of an anomaly. As interactions become more digitized, there are even fewer people capable of creating relationships online that translate into practical connections. If you’re looking for a rare example of someone who’s done both then look no further than Rebecca Ijeoma, better known as Dimplez. Dimplez, the founder of IJEOMA Agency, built a digital marketing career working with Capitol Records, SXSW, Ne-Yo, and more. Capitalizing on timing, transparency, skill expansion, and opportunity brought her a career with limitless growth potential.

Capitalize on Timing

“I first got my start in undergrad, while at the University of Arizona. I began as a blogger and didn’t realize that I was onto something until ’07-’08 when some of my blogs started getting syndicated on Global Grind,” she says. “The traction my writing was gaining piqued my interest. I wanted to create more, and cover more—and wound up teaching myself photography. I eventually learned everything that went into creating and maintaining a site, including web and graphic design.”

By 2009, MissDimplez.com came to life. It served as Dimplez’ digital real estate where she could provide her perspective on cultural moments. The year 2009 was the dawn of the creativepreneur era, a time where people were turning their creative abilities into cash. Using tools like WordPress, Tumblr, and Twitter anyone could build their own site, and share content to the masses. Major outlets were syndicating independent work in a mad grab for content. It turned bloggers, graphic designers, photographers, and videographers into authoritative voices in culture. Dimplez took full advantage by teaching herself transferable skills, making her a prime candidate for opportunities in the newly formed job market of digital marketing.

Creating Community and Opportunity

Instead of shielding her learning curve from the world, Dimplez used transparency to build community. She shared the good and bad of her website building experience. It connected her with people who needed her newly acquired expertise, which turned into paid work.

“I was designing sites, creating graphics, and maintaining servers for artists and media personalities alike. People who had never met me in person got to see and trust my skills and abilities based off of what I presented and was able to create digitally.”

Employment Is Not The Enemy

Being your own boss is a millennial’s dream. When Capital Records offered Dimplez a digital marketing manager position, she happily took the job.

“Stepping into a role or position at a company you do not own is not a step back, nor does it take away from who you are as a creative,” says Dimplez. “It actually serves as an opportunity to learn a broader perspective and hone a skill set that will only benefit you in the long run.”

“Effective storytelling is the distinction between gaining a fan or just gaining a follower. Fans make an emotional investment in you, your career, or your art. A lifelong fan is worth more currency in theory and actuality, than 1,000 followers that may never truly buy into you.”

Dimplez represents what creative work and building a career in digital marketing is all about: being a self-starter and seeing the lesson in every working scenario. 

 

The post Millennial Moves: How to Build a Digital Marketing Career appeared first on Black Enterprise.

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Los Cabos Debates Digital Series Revolution, Freedoms, Rights, Talent, Paradigms

LOS CABOS, Mexico — The 7th Los Cabos Festival, the most industrially-minded of Mexico’s film events, was the first to take place in full-blown digital OTT revolution. Two TV panels, the biggest ever at Los Cabos, packed out by some of the foremost Latino TV and OT show-runners, producers and directors,  debated the huge, multi-faceted […]

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The best places for digital nomads

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In this day and age, many millennials are seeking to escape the familiar corporate nine-to-five workdays, wishing to escape their fluorescent-lighted fate. due to the colossal influence of globalization, the concept of work in the digital era is still ongoing through many twists and turns, and more people wish to examine and experience a less stressful life. From this crisis, the digital nomad lifestyle was born. Today, The Idyllic image of ourselves enjoying life while making money becomes more vivid as freelancers and entrepreneurs are in constant “Workation” – creating your own work schedule while vacating and traveling. From South America to the Far East, here are some great cities that are perfect for digital nomads.

Chang Mai, Thailand

Northern Thailand’s largest city is known as the perfect option for cyber nomads who want to settle in. You may find yourself moving around in a rickshaw or a tuk-tuk (Chang Mai’s main transportation) while looking at the city’s beautiful architecture. Soon enough, you’ll be surrounded by other open-minded independent nomads like you, all drawn to Chang Mai for its sense of community, networking and great Thai food.

Puerto Viejo, Costa Rica

Through word of mouth, Costa Rica’s southeastern city has become a great option for international freelancers to have their perfect workation. While this tropical paradise is mainly famous due to its beautiful coasts and breathtaking nature, Costa Rica is also known for its great Wi-Fi, and many digital nomads choose to work from their restaurants and cafes. After work, you could just go climb a volcano or surf in some of its beautiful coasts.

Vilnius, Lithuania

Lithuania’s capital has been attracting many freelancers and entrepreneurs and offers Achievable accommodation of only $ 425 per month. Vilnius shows a perfect mix between its history, such as the UNESCO-listed Baroque old town, and a vibrant nightlife of never-ending restaurants and bars. Another great benefit in the city is its extraordinary public Wi-Fi, which is considered the fastest in the world, a feature that will attract every Digital Nomad.

Cape Town, South Africa

This South-African gem is considered as Africa main’s tech hub, and despite being known by the industry as the ‘Silicon Cape’ due to its several Information and Communications Technology (ICT) initiatives around the city, it is still relatively unknown to many freelancing workers. In Cape Town, you could work, while also enjoying its perks such as its beautiful scenery, the famous safari and a reasonable rent (around $ 750a month).

Bali, Indonesia

Bali is known as a popular hub for cyber nomads for many years. With its Stunning sandy beaches, reasonable apartment prices, warm people and great Wi-Fi connections, This Indonesian treasure is attracting a growing mass of independent digital workers from all over the globe. For example, you can rent an entire house for less than $ 400 dollars a month, while meeting great people and exploring jaw-dropping locations.

Tallinn, Estonia

Following the booming economic growth of the Baltic states, Estonia’s Bustling capital Tallinn has been making a name for herself with its flourishing tech culture. During any giving time, you could see the city’s workspaces often crowded with cyber nomads. Here, one can easily combine business with pleasure, as Tallinn also known for its great nightlife and multiple music festivals. And if that’s not enough, rent is only around $ 500 per month.

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The post The best places for digital nomads appeared first on Worldation.

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