Ermenegildo Zegna Flagship Opens in New York

Ermenegildo Zegna opens today a flagship in a New York landmark — the storied Crown Building.
Located at 4 West 57th Street and covering 7,128 square feet, the store was designed by longtime Zegna go-to architect, Peter Marino, who conceived a concept for the unit.
Zegna’s arrival is another indication that 57th Street is increasingly turning into a luxury hub of retail transformation and retail towers. As reported, Nordstrom and David Yurman are moving in, Chanel almost doubled its presence and Swiss watchmaker Richard Mille last October opened its largest store, to name a few.
Zegna’s existing Fifth Avenue store is expected to close by the end of the month. The banner in Brookfield Place overlooking Wall Street will continue to stand. In the U.S., the Italian men’s wear company counts 19 stores and seven outlets.
The striking facade of the flagship is composed of metallic strings, a reference to yarns and the company’s textile expertise, which overlay two glass floors. LED lights illuminate the abstract fabric threads at night.
To convey the Ermenegildo Zegna sensibility, there is vintage furniture, artworks and an innovative installation to present the products, which will change throughout the year and be linked with the displays in the windows.
Leather goods and

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Thom Browne Attends First Ermenegildo Zegna Show

FAST FRIENDS: “He’s my new best friend, I love our friendship,” gushed Thom Browne of Gildo Zegna, chief executive officer of the Ermenegildo Zegna Group. Although his own show is slated for Paris next week, the designer took the time to fly to Milan to show his support for Zegna, which took a majority stake in Thom Browne Inc. at the end last August. While Browne demurred from detailing any specific future plan for the brand, he said there will be “a lot more stores opening in the next couple of years.”
In a sign of Zegna’s pull in China, Hong Kong singer and actor William Chan Wai-ting attended the show, flanked by, among others, the brand’s longtime friend, actor Daniel Brühl; model Winnie Harlow, who snapped photos of the looks throughout the show, and American actor McCaul Lombardi, who fronted Zegna’s advertising campaign with Robert De Niro in 2017. Michele Norsa, vice chairman of Missoni, was also at the show, having joined the board of Zegna in 2017.
SEE ALSO:
Review: Ermenegildo Zegna Men’s Fall 2019
Gallery: Backstage at Ermenegildo Zegna Men’s Fall 2019

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Ermenegildo Zegna Launches XXX Capsule in the U.S.

TRIPLE X: Ermenegildo Zegna has teamed with Farfetch to launch its Ermenegildo Zegna XXX capsule collection in the U.S.
Designed by the brand’s creative director Alessandro Sartori to “match the identity of society’s boldest and most visionary members,” the capsule breaks the boundaries between streetwear and tailoring to offer a wardrobe of urban pieces, combining a contemporary, metropolitan look with sartorial quality. Ermenegildo Zegna officially kicked off its XXX project this year.
Retailing from $ 375 to $ 2,450, the Ermenegildo Zegna XXX capsule collection includes graphic windbreakers, bombers, T-shirts, sweatshirts, knits, as well as accessories such as fanny packs, pouches, basketball caps and hand-stitched sneakers, all embellished with the lineup’s signature XXX pattern.
Dedicated to the U.S. market, this capsule will be exclusively on sale on Farfetch beginning Monday.

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