‘Exhalation’ Collection Will Expand Your Mind: A Q&A with Short Story Author Ted Chiang

Ted Chiang’s latest collection of short stories, “Exhalation” (Knopf 2019), out now, invites the mind to stretch and bend around thorny questions of physics, consciousness, free will and storytelling.
Space.com

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Martha Stewart looks to expand brand into new markets

Martha Stewart is putting her fingers in more pies. The domestic diva, once known for signing exclusive deals to sell her home goods at select retailers, is testing out a new strategy to sell a broader range of items — including coffee and marijuana treats — at many more retail outlets, The Post has learned….
Business | New York Post

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How to Expand Your Digital Footprint to Reach More Homeowners

Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase: remodeling and home improvement.

In the coming decade, Harvard’s Joint Center for Housing Studies projects millennials will be creating 23 million new households. And according to NerdWallet, 75 percent of them think it’s a priority to buy a house. But that’s easier said than done when the same generation is deeply in debt and facing a job market that pays relatively less than it did their parents. Their solution involves home improvement projects: They buy fixer-uppers and shape their investment up over time.

Contractors are front and center to this strategy and in order for these homebuyers to find you, you need to meet them online, where your digital footprint is your best bet to stand out from all the noise.

When nearly nine of out ten people are finding their contractors online, that’s where the game is played. Lead generation services like Modernize will help you set up best practices for your online exposure and behavior. Be sure to base your digital footprint strategy on both market research and direct feedback from homeowners. At Modernize, for example, we regularly speak with homeowners who look to us for guidance in the sometimes murky and confusing home improvement market — especially online.

Find out how Modernize can help you create or overhaul your marketing and online presence in 2019. Until then, learn more about the best ways to expand your gateway to higher quality home improvement leads — and more of them.

Home Improvement Marketing: Blogging

When you tell site visitors your stories, they know you have them — it’s as simple as that. A completed project and a smiling customer isn’t brilliant marketing — it’s ancient marketing.

It’s just that in 2019, the Internet allows you to tell those stories across the region and with minimal effort. Websites are affordable and effective designs are easy to create. With the guidance of expert lead generation companies like Modernize, you are definitely able to not only tell your stories and the stories your customers want to tell about your projects, but you can also do so with your company’s unique style.

A simple approach to blogging is giving potential home improvement leads a window into your work: Before and after photos communicate what words cannot. Photos aren’t just helpful from a service perspective, though. They’re also a smart move for your digital marketing and contractor lead generation strategy. The majority of your website visitors will spend less than 15 seconds on your site, so it’s important to make the most of that time.

Give them photos of your work and tell them stories around those photos so that they can learn more if your work leaves them intrigued. Don’t know how? Ask us.

Home Improvement Marketing: Social Media

Data shows just one percent of contractors say they utilize social media, despite virtually all homeowners looking for their contractors online.

Stand out from the crowd by first leaning into social marketing — whether on Facebook, Twitter, Instagram, LinkedIn, or some other growing networks — to enhance the amount of your home improvement leads and their quality. One of Modernize’s specific aims is providing you high intent leads as opposed to empty names you have to waste time calling for little or no return.

Develop a strategy to utilize social media. And structure a 40-40-20 rule, which reasons that you should offer customers value in exchange for their attention.

  • Spend 40 percent of your time posting helpful information
  • Spend 40 percent of your time directly interacting with customers
  • And spend 20 percent of your time promoting your brand.

Don’t go at it alone. Find out how Modernize can help.

Home Improvement Marketing: Search Engine Optimization (SEO)

Research shows 98 percent of homeowners pick a contractor from the first page of results they see on the Internet. That’s good news: You have a clear path ahead of you to showing up in those results.

But merely existing online is not enough to get you there — you have to stand out.

From using the correct keywords on your site to blogging and publishing with an emphasis on new and evolving trends, your SEO strategy is directly tied to your lead generation. That’s not a judgment call on your abilities as a home improvement contractor, it’s rather the reality of the home improvement market.  

Therefore, any contractor should optimize the way their business appears in online searches. If you’re not an expert in creating an SEO strategy, managing it, and continuously adapting it to the ever-evolving taste and preference of today’s homeowners, leave all that to a service like Modernize.

Professional Lead Generation Services

While the reality is that many contractors are not tapping into the potential of data and its resulting analytics, the most successful contractors in the industry are beginning to make the move: More and more contractors are turning to lead generation services like Modernize to complete more projects each year. Here’s where we stand:

  • 1.5 million homeowners found their contractors through Modernize in 2017
  • And that’s, in turn, earned $ 1.5 billion for those contractors.

Lead generation services like Modernize are paramount to a successful marketing approach in the digital age. No one knows homeowners as Modernize does — and like anything else, homeowners and their homes are ever changing and evolving, both technologically and culturally. Learn more about our most recent findings: the Homeowner Survey Index: Q1 2019.

Whether it’s starting your online efforts from scratch or diving into your decades of experience to discern trends and help you sharpen your client base, learn more about us today and find out how we can help you.

Ready to grow your business?

The post How to Expand Your Digital Footprint to Reach More Homeowners appeared first on Modernize.

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As genetic data expand, researchers urge caution in how predictors of education outcomes are used

Authors of a new review article warn that as the predictive power of genes tied to learning and educational outcomes increases and access to genetic data expands, researchers, educators, and policymakers must be cautious in how they use such data, interpret related findings, and, in the not-too-distant future, apply genetics-informed student interventions.
Child Development News — ScienceDaily

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Trump’s company plans to expand check of employees’ legal status following report that it hired undocumented workers for years

The decision to use the E-Verify program is the first acknowledgment that Trump’s private business has failed to fully check the work status of all its employees, despite his claims otherwise during the 2016 campaign.
Politics

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Starbucks partners with Uber Eats to expand coffee delivery

Starbucks is expanding its delivery service and aims to offer it at nearly one-fourth of its U.S. company-operated coffee shops. The company said it is launching the service Tuesday in San Francisco and will expand to some stores in New York, Boston, Washington, Chicago and Los Angeles in coming weeks. It tested the idea in…
Business | New York Post

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Trump seeks to expand powers as Mueller, Democrats threaten to constrain

A fateful confrontation for the ages is fast approaching over the limits of presidential authority between Donald Trump and the political, investigative and judicial bodies that stand in his way.


CNN.com – RSS Channel – Politics

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http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

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Amazon looks to airports to expand its checkout-free store footprint

Amazon.com is looking at bringing its futuristic checkout-free store format to airports in an effort to win business from hungry, time-pressed travelers, according to public records and a person familiar with the strategy.
Tech

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There are firmer signs that President Trump plans to expand his breach of Presidential norms

President Donald Trump is responding to a midterm election that represented a rebuke for his polarizing and aggressive behavior by recommitting to his brazen political style, setting up a turbulent two years to come.


CNN.com – RSS Channel – HP Hero

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http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News

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Click today to request your free ACRX discount prescription card and save up to 80% off of your medicine!

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SpaceX, TeleSat Canada bids get U.S. nod to expand satellite internet

WASHINGTON (Reuters – The U.S. Federal Communications Commission voted unanimously on Thursday to allow Tesla Inc Chief Executive Elon Musk’s Space X, Telesat Canada [PSPENC.UL] and two other companies to roll out new satellite-based broadband services.


Reuters: Science News

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