Hoorsenbuhs Opens First Store, Creates Eyewear

Hoorsenbuhs, the American fine jewelry house and lifestyle brand known for its bold rings, cuffs and open-link chains, has opened its first store, in Santa Monica, Calif., within a 5,000 square-foot, two-story space that also houses its atelier, headquarters and event space.
Located at 2217 Main Street across from its previous headquarters, the 1,500-square-foot retail store was designed by creative chief Robert Keith and partner and brand director Kether Parker.
“We’ve kept pretty private,” Keith said of the previous space, which was used for private appointments. “But we’re ready to invite people in to show how we’ve evolved over the last 13 years. Plus, I need a place for all the weird things I design,” he said of the furniture, fixtures and sculptures.
As guests step in, they see elements from the by-appointment-only studio and Soho gallery pop-up, including the life-size brass bank vault and artworks from friends and collaborators such as Damien Hirst and Wes Lang. New are signature elements such as black wood panels, logo-stamped brass bolts — there are 3,500 outside and 1,400 inside — and custom-built cases suspended from anchor chains, along with furniture that pays homage to the best-selling Phantom Ring.
Also on display is the newly launched luxury

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Nike Vision Expands Kevin Durant Eyewear Collection

Nike is placing more focus on its eyewear business Nike Vision.
The athletics brand, which produces and distributes its eyewear through Marchon, has released its second collection with NBA star Kevin Durant. Due to the success of the previous capsule, they’ve continued the partnership and expanded it to include sunglasses.
The two new styles of sunglasses include design details pulled from Durant’s on-court skills. The Nike KD Flicker boasts laser-etched components that are created from body-mapping Durant on court. Each of the sunglasses are laser-etched with a “KD” logo and Nike Swoosh logo on both temples. They retail from $ 99 to $ 144.
“Kevin was already wearing Nike sunglasses, so it was a natural progression from his optical collection to expand to sunglasses as well,” said Steve Tripi, marketing director at Marchon. “KD provides inspiration and direction for product design and he is involved throughout the process for approvals.”
The four new optical styles include the Nike KD 88, which is named after Durant’s birth year, and the Nike KD 929, which is named after his birthday. They were designed for young athletes and have flexible spring hinges meant to offer durability and comfort. The Nike KD 28 represents Durant’s age when he won his

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