MISTAKEN IDENTITY: Three years into her consultancy with Reebok as a full-time graphic designer, Nicole McLaughlin personifies the Millennial spirit that sustainability doesn’t have to be boring.
Off the clock, the New Jersey creative repurposes vintage store and eBay finds into one-of-a-kind creations. The slides she made from a magenta JanSport backpack racked up nearly 22,000 likes a few weeks ago. And more recently a pair of pants salvaged from two Columbia Sportswear ski jackets were another winner with her followers. “I have two jobs and to be honest they influence each other,” McLaughlin said Tuesday.
Edging more toward concept designer status, she sees her role in both capacities as “how to reimagine something that exists.” The end result can be mules made from Wilson tennis balls, or an umbrella repurposed with The North Face puffer jackets. Nearing the end of a London-Paris-Amsterdam trip with Reebok, McLaughlin said she steers clear of reimagining products from Reebok competitors like Nike or Under Armour.
In New York at the end of last year for a three-month rotation at “The Farm,” the creative hub in Greenpoint run by Adidas, she worked with seven to 12 apparel, footwear, color and material designers from its Herzogenaurach, Germany, and