As the closing show of New York Fashion Week, expectations for Rihanna’s first presentation for her lingerie line Savage x Fenty were high, but it didn’t disappoint one bit. With a wonderfully diverse cast of models and dancers, the unique “experience” was in a league of its own. So, too, was the …
It’s been a minute since New York Fashion Week had a jolt of a major celebrity fashion collection. Kanye West has taken his Yeezy collection off the show circuit and the last runway production for Rihanna’s Fenty Puma collection was a year ago.
But she’s back sans Puma.
Rihanna will stage an “immersive experience” for her Savage x Fenty lingerie collection Sept. 12 at 7:30 p.m. in Brooklyn. In that time slot, after the Marc Jacobs show at 6 p.m., Rihanna is effectively closing out New York Fashion Week. She launched Savage, done in partnership with El Segundo, Calif.-based TechStyle Fashion Group, in May with a series of pop-up shops/parties that kicked off at the Villain in Williamsburg, Brooklyn. The collection she presents next month will be fall 2018 and will be immediately shoppable at Savagex.com, as well as a New York pop-up, followed by a Mall of America pop-up and two additional cities in the fall.
There’s a good chance you’ve heard about Fenty Beauty. After all, every girl around the block has!
Rihanna’s original cosmetic collection was released in September 2017 and since then it has changed the tide of the beauty industry.
More than RiRi’s popularity, the brand garnered attention for its inclusivity as it outsold all other brands by catering to women of all skin tones.The brand’s trademark product is the foundation the Pro Filt’r foundation that offers not ten or twenty shades of skin tones!
But rather it breaks all boundaries and offers 40 different shades of foundation for the women who had previously been ostracized by the beauty market.T his ‘beauty for all’ motto has hit all the right chords in the consumers!
Why are African-American women feeling empowered by Fenty Beauty?
Now the men reading this may roll their eyes and think this is just makeup. However, we would like to tell you that it may be just makeup for you but for the average women of color, this opens doors to a whole new world. Women with deep tones have finally found a product that speaks to them.
Here are the many reasons why this product matters:
True to her word, RiRi showed the world that she is not ‘all talk’. The brand advertisement steered clear of whitewashing the models and presenting a diverse cast of brand ambassadors. We saw diverse beauties like Duckie Thot, Halima Aden, Slick Woods and Leomie Anderson leading the pack.
This was the first time our women were represented on the front and center. Before now, a Black model was propped up in the side as an afterthought.
The Emotional Connect
Did you know girls were crying on the counters at Sephora? They had finally found their match!
Retailers may not have all the space for the ‘5o shades of beige’ on their shelves but the consumers definitely have a demand for it! The snide remarks from Sephora employees don’t matter when the brand is being showered with love from all over the world.
Previously, many Black women with a deep skin tone used to be sent away from the counter. Few makeup brands sold a foundation that perfectly matched their skin. Moreover, those belonging to a mixed background or a different ethnicity were too at a loss for the perfect shade.
However, Fenty Beauty debunked this myth and ‘made a formula that worked for all skin tones’.
Cosmetics have always given women power. It is seen as a tool to enhance their features and beauty. Fenty Beauty gives our women the power to rock a ‘perfect skin’ with a range that doesn’t make them ‘ashy’.
Here’s to the ‘no makeup’ look we had all only dreamed of!
This is not a drill: All of Rihanna’s debut lingerie collection, Savage x Fenty, is here. It’s all available to purchase right now. And furthermore, it’s as amazing as we anticipated.
Not only is Rihanna raising the bar with her massive size range for the collection (bras 32A to 44DD and underwear XS to 3XL), but—as with her beauty line—her pieces cater to a wide variety of skin tones. In other words, Rihanna’s “nude” styles come in about six different shades. But we’ll be frank, the more discrete everyday pieces are not the showstoppers of the collection. There’s lace, marabou, and so much sheer in the bras, underwear, robes, and full-body jumpsuits.
And just as Rihanna once sang, “chains and whips excite me,” she delivered in Savage x Fenty with a few lingerie accoutrements, including whips, satin restraint ribbons, and handcuffs.
Peruse the styles below then shop. Quickly. Because if Savage x Fenty sells out as fast as Fenty Beauty, it won’t be available for long.
Nothing speaking to you here? There’s tons more available on the Savage x Fenty site.
If you haven’t gotten enough Fenty Beauty to make your day (and face), there’s good news. Rihanna is introducing a whole new line of sexy lip wear to make your holiday season that much better.
The island beauty is seen wearing one of the colors from her new collection, called ClapBack. MatteMoiselle will feature 14 unique colors to include bold colors of green, violet and a deep navy shade such as the one featured on Rihanna.
Singer SZA is also on hand, helping to launch the latest collection of the super-successful brand, sporting a green shade of Midnight Wasabi.
Like the brand’s foundations, these lip colors are highly complimentary of deep melanin shades to create a perfect look worry free of colors that don’t match or do justice.
Check out more of the beautiful colors in this video.The collection will drop December 26 at a Sephora near you. What do you think of the new collection? Get ready to do some more shopping after Christmas!
In terms of earned media value, her popular makeup line has been valued at $ 72 million in its first month!
According to Newsweek, this crazy impressive figure represents the potential value the new makeup brand would have raked in if one was to have paid for all the exposure on media platforms including social sites like Twitter, Instagram and YouTube. But here’s the deal: She didn’t.
There have been hundreds of beauty bloggers, influencers and everyday women writing or recording their own testimonials for free about how amazing these products are and how its 40 foundation shade range can match anyone’s skin. On Youtube, there have been roughly 132 million people (myself included) who have watched Fenty Beauty tutorials last month alone!
Source: Stuart C. Wilson / Getty
According to WWD, the brand earned the third spot for September, beating out other major brands such as NYX, Benefit and Urban Decay. Even better: Fenty Beauty sales surpassed Kylie Cosmetics during the same month.
Rihanna’s cosmetic company, Fenty Beauty, made a huge splash on social media when it first launched last month. The all-inclusive makeup line was widely celebrated for offering a vast variety of products for women of color with darker skin tones. Now, just weeks after it hit shelves, WWD reports that it has generated a whopping $ 72 million in earned media value in September, alone.
(Image: Wikimedia/Creative Commons)
Social Media Drives Success
Earned media value (EMV) is a metric of publicity that a company or brand gains outside of traditional promotional efforts like paid advertising. It is typically measured by the number of social endorsements and the level of engagement received on social media and other digital platforms. Other top companies with high EMV in the first quarter of 2017 were Disney, which gained over $ 14 million in EMV; Forever 21, which generated more than $ 12 million; and H&M with over $ 7 million.
According to WWD, Fenty’s EMV outpaced the earnings of other major beauty brands, including Kylie Jenner’s Kylie Cosmetics, Urban Decay, and NYX. MAC and Too Faced are the only two cosmetic lines that exceeded Fenty Beauty’s EMV metrics for the month of September. On top of that, YouTube also announced that Fenty Beauty received an impressive 132 million views in its first month.
In 2016, Rihanna signed a $ 10 million deal with the Kendo division of LVMH Moët Hennessy Louis Vuitton to roll out Fenty Beauty. The first installment, which included 40 shades of foundation, was released on Sept. 8 online and in stores in over 150 countries. The superstar singer also recently released a holiday collection that is sure to make a killing. Back in 2014, the 29-year-old Bajan singer inked a deal with Puma and has a net worth of $ 75 million, according to Forbes.
We’re still reeling from the launch of Rihanna’s Fenty Beauty line just two weeks ago — buzzy is not even a remotely adequate word to describe it. Earth-shattering, maybe? Anyway, beauty influencers and consumers alike have barely had time to get their flat lays and vlogs up and already …
People think Forever 21 may have copied Rihanna’s newest Fenty x Puma slide sandals. They are currently selling a similar style on their website. See photos here. Allure
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