Financial expert Rob Wilson says the main reasons people don’t leave a will is “procrastination” or they “just don’t want to talk about it.” Also because they just don’t understand and, “it’s easier to just not do it then to face something that you’re not familiar with.”
Kym asks if it’s possible for someone to destroy your will and then say that you don’t have one. Wilson says it is possible, that’s why it’s so important to have it notarized and “make sure your doctor and attorney have a copy.”
There are even more things you can put in place that Wilson discusses in a free ebook on estate planning called Control Your Legacy. You can download it at http://www.robwilson.tv/legacy
It’s no secret that marketing and sales share a close relationship with one another—and like many relatives, that relationship sometimes falls on the love-hate side of the spectrum. Marketers who are eager to tie their efforts to revenue often complain that sales teams don’t react quickly enough to close their leads. Sales reps say the leads they receive are deader than a doornail. Teams can’t agree on what qualifies a lead, which may set competing goals.
Still, when marketing and sales do manage to come together, the results can be astounding. Strongly aligned sales and marketing teams are tied to better performance outcomes and increased revenue, along with more satisfied customers and a better experience overall. Here’s the why and how of sales and marketing alignment—and what it can do for your construction business.
Part of the reason for this improvement is the increased efficiency achievable when sales and marketing teams interact closely with one another. Sales representatives are able to connect to leads quickly and effectively and to offer their feedback based on real-life customer interactions, which better tailors marketing content and refines campaigns. Open communication between both departments leads to a better understanding of which customers are more likely to convert and what kind of content will draw them.
Closely-Aligned Sales and Marketing Improves The Customer Experience
When sales and marketing function as a well-oiled machine, customers feel the difference. Tightly-aligned sales and marketing teams result in 36% higher customer retention rates and 38% higher sales win rates, according to Marketing Profs. A study of B2B businesses showed that those with strongly aligned marketing and sales teams were 53% more likely to create relevant buyer propositions for clients. In other words, when sales and marketing work together, both teams are able to see the full picture of their business’s sales funnel and to more accurately gauge customer needs within that process.
To understand why that is, you have to come to grips with the desperate state of sales enablement today. Sixty-five percent of sales reps say they can’t find the content they need to convert prospects. Meanwhile, 57% of customers report that sales reps seem ill-prepared during their initial meeting. It’s easy to see the relationship between these two stats—in order for sales reps to close, they need access to effective content that is relevant to customers real-life challenges. Only by working together can sales enablement happen.
Selling to the Digital Consumer Requires More Cross-Functional Sales and Marketing
Marketing and sales have always had a close relationship with one another, but the birth of the digital consumer is changing marketing roles and rewriting the entire sales process. Modern buyers have tools to self-educate. Through online research and reviews, consumers now fulfill many top-of-the-funnel marketing functions by themselves. A recent report from the Ecommerce Foundation found that 88% of buyers research products and services online before they buy.
Additionally, sophisticated marketing tools and CRMs have allowed marketers and sales teams to track consumer behavior and engage middle- and bottom-of-the-funnel leads with a more customized approach. As a result of these technological changes, both functions have grown murkier, meaning that marketing and sales teams must now work very closely to streamline communication and make sure they’re not stepping on each other’s toes.
Adding to the issue is the increasing fragmentation of marketing channels. Consumers may use several different devices throughout their day—a laptop, a smartphone, and a tablet, as well as other smart products such as a Fitbit, Amazon Echo, or Google Home Hub. These new portals open up additional opportunities for hyper-personalized marketing, but they can also make it more difficult to track where a lead stands in the sales funnel. This further underlines the need for effective interdepartmental communication, where teams are dynamic and cross-functional.
Beyond the techniques mentioned earlier, strongly aligned sales and marketing starts with agreeing on a few key markers. Teams need to come to an agreement on what defines a lead, along with each of the stages in the sales pipeline. Both departments should set mutual goals and meet regularly to measure progress and make adjustments. It’s not exactly a complete department overhaul, but who knows? It could be the beginning of a beautiful relationship.
A new study shows that the closer a person gets to the age at which their parent exhibited the first signs of Alzheimer’s, the more likely they are to have amyloid plaques, the cause of the cognitive decline associated with the disease, in their brain. Parenting News — ScienceDaily
PASADENA, Calif. — Nearly one-quarter of children and teens who had their blood pressure screened at a primary care appointment showed a reading in the hypertensive range, but less than half of those readings could be confirmed after the blood pressure was repeated, according to a new Kaiser Permanente study released today in The Journal of Clinical Hypertension. The research shows the importance of taking a second blood pressure reading for those ages 3 to 17 years when the first reading is elevated.
“Pediatricians don’t diagnose hypertension in children very often, but if it is there, we want to find it,” said Robert James Riewerts, MD, regional chief of Pediatrics for the Southern California Permanente Medical Group. “This study is important because it demonstrates the best path to accurately diagnose hypertension in a child or teen. Taking a second blood pressure reading is something all clinicians must consider when the initial reading is elevated.”
Blood pressure in youth varies considerably and can be affected by factors such as a child’s anxiety. Also, determining high blood pressure in children or teens is more difficult to do than in adults because what is considered high varies based on age, gender and height.
Since this study was conducted, Kaiser Permanente in Southern California has put alerts on its electronic health records to alert clinicians when a second blood pressure reading is recommended. Also, decision-support tools were added to help clinicians determine when further evaluation is recommended.
Researchers found that for patients ages 3 to 17 years:
7 percent had at least one blood pressure reading in the hypertensive range.
Fewer than half of the children who had their blood pressure screened would be correctly classified based solely on their first blood pressure reading of the appointment.
3 percent of youth have sustained hypertension over time.
Corinna Koebnick, PhD, MSc
“Because an elevated first blood pressure in youth is common, correct identification of truly elevated blood pressure may be a first step to improve the recognition of hypertension in pediatric care,” said Corinna Koebnick, PhD, MSc, of the Kaiser Permanente Southern California Department of Research & Evaluation. “If hypertension is missed, children and teens may not receive the counseling they need for lifestyle changes or medication.”
This study is based on the Kaiser Permanente Southern California Children’s Health Study, which includes all children and adolescents ages 2 to 19 years in Southern California who are Kaiser Permanente members. The cohort follow-up was conducted through passive surveillance of clinical care information using the electronic health record system.
The final cohort of 755,795 youths was followed during a four-year study period, January 2012 through December 2015.
Dr. Koebnick suggested that instead of calculating the average of blood pressure readings, using the lower blood pressure reading may be more efficient for most clinicians.
Other authors on the paper include Yasmina D. Mohan, MPH, and Xia Li, MSc, with the Kaiser Permanente Southern California Department of Research & Evaluation in Pasadena, California; Amy H. Porter, MD, Kaiser Permanente Los Angeles Medical Center, Los Angeles; Matthew F. Daley, MD, Kaiser Permanente Institute for Health Research, Denver; Gang Luo, PhD, Department of Biomedical Informatics and Medical Education, University of Washington, Seattle; and Beatriz D. Kuizon, MD, Department of Biomedical Informatics and Medical Education, University of Washington, Seattle.
The study was supported by funds from the Kaiser Permanente Community Benefit Fund and internal operational funding from Kaiser Permanente Southern California.
About the Kaiser Permanente Southern California Department of Research & Evaluation
The Department of Research & Evaluation conducts high-quality, innovative research into disease etiology, prevention, treatment and care delivery. Investigators conduct epidemiologic research, health services research, biostatistics research and behavioral research as well as clinical trials. Major areas of study include chronic disease, infectious disease, cancer, drug safety and effectiveness and maternal and child health. Headquartered in Pasadena, California, the department focuses on translating research to practice quickly to benefit the health and lives of Kaiser Permanente Southern California members and the general public. Visit kp.org/research.
About Kaiser Permanente Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 11.7 million members in eight states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: kp.org/share.
With sexual harassment being so prominent in the news, it’s been impossible to get through the weeks without addressing this important issue in some form. As these powerful conversations take over the internet, trending hashtags like #MeToo and #WhatConsentMeansToMe have become vessels empowering victims of sexual harassment, abuse, and assault to come forward. They’ve opened up an incredibly necessary space.
As a child and adolescent psychologist with a strong commitment to education, I provide a lot of workshops for parents.
Following this news cycle, I’ve made it my mission to address the topic of consent
It is my firm belief that, if we can teach our younger generations about consent, we can prevent sexual harassment, abuse, and assault. So how do we open this conversation? How do we address it? How do we empower our children and teach them they have the right to say no and be heard?
Look for opportunities to show your young child what consent looks like
A big myth regarding consent is that we think young children won’t understand what it means. As I tell parents, the key is teaching children about consent at their age-appropriate level. We might not be speaking to them directly about sexual consent, but we can teach them how to voice their discomfort. Teach your child how to say no — more importantly, allow your child to say no.
For example, respect your child’s wish to NOT greet your old acquaintance (whom your child has never met) with a kiss or a hug. Ask your child for permission to take their video or photo, and ask for permission before you post it online. This helps teach your child to voice their concerns about a situation that makes them feel uncomfortable.
A lot of parents confuse kindness with passivity. It is important to show children, especially our young ones, that being kind does not mean being a pushover. Being kind does not mean putting yourself in uncomfortable situations just to fit in.
Children should feel their voice matters, that they can use it to express their discomfort — and that belief partially starts with your parenting. If parents can use respect to show their children that their voice matters, then they will help build healthy self-esteem. Consequently, if children have healthy self-esteem, they won’t put others down or allow others to unfairly exert power over them.
As they grow older, speak to them about sexual consent in a direct and clear way
Some parents feel nervous about discussing topics like sexuality and consent with their kids. The truth is, not talking about them is often more harmful. Plus, refusing to talk about sexuality won’t diminish your child’s natural curiosity. When parents don’t offer this space to talk about sex and consent in a healthy way, children will go elsewhere for answers to their questions. Answers that — more often than not — will not be accurate or reliable.
When talking about consent, I’ve learned to break it down into four main points. It’s active, which means that it requires a clear yes or no. It’s based on equal power, which means that, if a person is under any type of influence (like drugs or alcohol) or has a superior status (like a boss or teacher), it becomes more difficult to consent. It’s a choice, which means that everyone should feel free (and not pressured) to say yes or no. And it’s a process, which means it is an ongoing conversation through every step of every sexual encounter.
I’ve previously written about how the news and celebrities can give us opportunities to open up this conversation with our children. Current events can be excellent conversation-starters, and we should use them to ask our children about their thoughts on consent.
Asking questions like, “What does consent look like to you? What does consent mean to you?” can help us assess the information children and teens already know.
So what do we have to clarify? And what do we have to address separately? It’s easier to open a conversation when we have a starting point.
Talking about consent is necessary at every age. It’s never easy, nor is it simple. But it’s necessary. There is a lot of unclear information on the internet, but it’s important to teach children that consent is not a grey area. It’s actually pretty straightforward. No means no, yes means yes, and anything that’s not a yes is not consent.
The sooner consent and sexuality are talked about, the better. They are part of human nature, but young children likely don’t understand them. It is parents’ responsibility to make their children feel comfortable enough to ask questions and openly communicate. Consent is not sexy, it’s mandatory.
Having one of those days when you’re buried in paperwork while your boss piles on a list of unrealistic demands and a difficult co-worker manages to get on your very last nerve? If so, then it may be time for you to step away from your desk and take some time to meditate.
Quentin Vennie (Photo by Daryl Taylor of D. Taylor Images)
We’ve all had tough days like this while working on the clock. However, we don’t always deal with the stress of challenging situations and people at work in a healthy way. That’s why Black Enterprise invited entrepreneur, wellness expert, and author Quentin Vennie to stop by our office in New York City to share advice on how and why we must meditate.
Mindfulness at Work
Vennie explained why it’s imperative for everyone, especially working professionals, to give themselves a mental break and practice mindfulness.
“So often throughout the day we’re faced with so much adversity, so many things, so much stress, [and] we’re trying to multitask,” he said. “Sometimes I think it’s important to just take yourself outside of that. Focus your attention on one thing and move forward from that point.”
In a nutshell, here is why Vennie says mindfulness is crucial for success:
We are what we think
You can’t be faithful and fearful at the same time
Focus on what you want to accomplish
Gratitude is the best mechanism to defeat depression
Vennie also talked about using meditation as a tool to overcome affliction. Watch the full interview below.
Overcoming It All
Vennie, who says meditation has personally helped him overcome drug addiction and severe depression, was also recognized as a 2017 BE Modern Man of Distinction, where he shared his story. Here’s an excerpt:
I was born and raised in a single-parent household on the west side of Baltimore. My father was a heroin addict, and by the time I was 12 I had been shot at and spent more time visiting prisons than most of the people I was close to. Despite spending a lot of time in my old neighborhood in West Baltimore, I went to predominantly white schools in the suburbs of Baltimore County. I experienced racism, discrimination, prejudice, you name it. I was diagnosed with acute anxiety and mild depression when I was 14, and then diagnosed with severe generalized anxiety and panic disorder, and mild to severe major depressive disorder, at 26. I endured a two-year addiction to my anxiety medication, survived an accidental overdose and two failed suicide attempts, but was fortunate to discover a wellness system that saved my life (yoga, meditation, and fruit/vegetable juicing). Not only did it help me get off all medications, but it also made my anxiety and depression easier to manage.
I started telling my story of my battles with anxiety, depression, and addiction in 2012 when I first started my journey into sobriety, and on May 30th of this year, my first book, Strong in the Broken Places: A Memoir of Addiction and Redemption Through Wellness was published in the U.S. and Canada, and published in Australia and the U.K. on July 1st. I was able to successfully turn my trial into a triumph that has positively impacted people worldwide.
Now, it’s time for you to meditate with us! Follow along with this 14-minute meditation session guided by Quentin below.
Are your feeling overwhelmed? Asking yourself how do I balance family, business, and my needs? Learn how to use the Self-Care Formula.
I know you are saying “Self-care! What’s that? There is not enough time in a day for self-care. I have a business to run! I have a family to take care of! If I miss work who will do my work for me while I am out? I can’t afford to miss a meeting.”
I understand, but taking care of yourself should be your No. 1 priority. Self-care is a powerful choice to engage in the activities that are required to gain or maintain the best level of health. As an executive in the height of my career, I have had to learn the importance of self-care the tough way.
February 20th started out like any other day in my life. I got up, went through my morning routine, and went into the office. Went into my first meeting of the day fine, and upon leaving the room felt like my leg was dragging. I mentioned to my colleagues that I was feeling off balance, but we all dismissed my related symptoms to tiredness.
I tried to use my cell phone, but it just seemed to jump out of my hand, which I chalked up to my nerves. I continued through my day and even went on to co-host my radio show that evening, came home, and told my husband I was still feeling off. He didn’t see anything wrong with me at the time, and we just went to bed.
The next morning my symptoms had worsened. After a visit to the emergency room, I spent the next 11 days in hospitals, first in acute care, and then in intensive inpatient rehab. My medical teams have been key in helping to restore the function that I lost initially, in my continuing recovery, and helping me to understand and cope with the seriousness of the brain injury I had suffered.
You must stay on top of any health conditions you know about, as the body is a system—one small imbalance can trigger a massive failure. We have all heard it before: eat right, exercise, get rest, do your annual checkups. Choose one thing to focus on and change at a time, through small daily alterations and consistency.
I am eating better, listening to my body more, and resting when it tells me too. In order to take care of my clientele, I had to do a total life change including making self-care a priority.
Try the Self-Care Formula below:
E- Eat 3 healthy meals plus snacks through the day
L- Love yourself so you can Live
F- Family—take time out to enjoy your family
C- Commit to taking an hour a day to do something fun
A- Active—make sure that you are active throughout the day
R- Rest/Sleep at least 8 hours at night
E- Environment (office & home) should be organized and functional
Dr. Catrina Pullum has been called a Trailblazer, a Transformer, a Visionary, & The Chain Breaker. As a Film, TV, & Theatrical Producer, Dr. Catrina is creating a platform for women to share their stories of Triumph through the Arts. Dr. Catrina has an enlivening presence that compels people to stop allowing limits placed on them to hinder their growth toward becoming all that they have been destined to be.
Celebrities, business luminaries, and artists gathered on July 15 at the Art For Life benefit, one of the hottest Hamptons parties of the summer. But besides enjoying the luxury of fine dining, live entertainment, an array of art on display, attendees raised over $ 1.1 million for an art education initiative founded by brothers Russell, Danny, and Joseph “Rev Run” Simmons.
Art For Life Honoree Chuck D. and Russell Simmons (Photo Credit: Jason Kempin/Getty Images Courtesy of Rush Philanthropic Arts Foundation)
Their organization, Rush Philanthropic Arts Foundation (RPAF), was launched in 1995 to provide children of color with access and exposure to the arts while helping to develop and support underrepresented artists, curators, and audiences. To fund the org, proceeds from Art For Life benefit RPAF’s arts education and gallery programs, which have directly served tens of thousands of at-risk youth for the last two decades. This year, the benefit, “Midnight at the Oasis,” was held at Fairview Farms in Bridgehampton, New York, and sponsored by Merrill Lynch, UBER, and Coty Inc. Renowned journalist Soledad O’Brien returned to host the gala, which welcomed stars like Star Jones, Super Bowl champion Darrelle Revis, artist Elle Varner, and legendary music executive Kevin Liles.
While on the red carpet, Black Enterprise spoke to the 2017 Art For Life honorees, including former President, Consumer Beauty Division for Coty Inc. Esi Eggleston Bracey; legendary hip-hop artist Chuck D; Chief Brand Officer for Uber Bozoma Saint John; former President of Programming for BET Stephen G. Hill; and 2017 featured artist, Sanford Biggers.
“It’s a dream come true. I’ve been coming to this event for a long time and now to be honored amongst such great artists, I’m so excited about that,” Saint John told BE, before mentioning her recent move from Apple to Uber.
With the growing demand for STEM jobs, O’Brien lamented that funding for art programs “are often one of the very first things that get cut” from schools. She added her thoughts on the huge impact RPAF has made in the lives of disenfranchised children through scholarships and its signature programs in New York City schools.
BE also spoke to Tony, Grammy, and Emmy Award-winning artist Cynthia Erivo, who delivered a stellar performance at the benefit.
“Art is a wonderful way of teaching,” she said. “Whenever a child is able to access art, it opens up another side of them, and I think that’s important to share. The more ways that we can get kids to learn, the better.”
During the dinner, Russell Simmons took the stage and joked about the all-vegan menu created by Great Performances Chef De Cuisine Mark Russell, urging guests to keep an open mind. He also stressed how vital art is to student achievement and our overall well-being.
“When kids struggle, there’s nothing greater than exercising creative muscles,” said Simmons. “The creative process is how we move from step to step in life. Beyond the political landscape that we find ourselves in, the political landscape before that or even before that, we’re here to do the work for our kids. You guys have helped us do that for 22 years.”
Later, the media mogul hosted a live auction that raised an impressive $ 150,000 in less than 10 minutes. However, Chuck D stole the night with a surprising performance of the 1989 classic hip-hop hit “Fight The Power.”
Following the dinner and performances, Danny Simmons talked to BE about the immense impact that Art For Life has had on inner-city kids.
“We have been able to reach thousands of children through the New York City School System, we put kids in college, [and] we have kids who been through college that come back and teach other kids,” he said, adding that they plan to expand the programs outside of New York and Philadelphia. “We want to make this national because we know it works.”
Jaleel Wilson, a 19-year-old freshman at LaGuardia Community College in New York, is just one of the students who benefited from RPAF. He told BE that the Art For Life scholarship he received last year has helped him financially and pushed him closer to his aspiration to launch his own art organization.
“It’s helped me with college so that I don’t have to come out of my pocket and spend money for college. So I appreciate them very, very much for that.”
Likewise, Ardelia Lovelace, a 19-year-old student at the Fashion Institute of Technology, said being awarded a full scholarship through the Rush Arts has relieved her of an immense financial burden. No longer am I “worrying about how am I going to pay for college,” instead, the scholarship “allowed me to put that money and focus onto other things instead of stressing about if I’m in debt and how much I owe.”
She added, “Art is such an amazing part of life and I feel like a lot of people aren’t able to experience that.”
I’m From Driftwood is a 501(c)(3) nonprofit archive for lesbian, gay, bisexual, transgender, and queer stories. New stories are posted on the site every Wednesday.
Throughout Robert Scott’s life, he had an alcoholic father, became overweight and addicted to drugs, and was affected by the AIDS crisis in San Francisco in the 1980s. Reflecting on his life, he realizes one thing: the importance of finding one’s tribe. Robert recalls:
I went from academic, grad school, Ph.D. candidate to a hippy living on a commune to a fat gay man coming to San Francisco, losing 130 pounds, finding tribes at every juncture. The only tribe that’s actually stuck for me at this juncture in my life is the tribe that I found in recovery. I’m still friends with those people, and it’s 40 years later.
After watching an interview of RuPaul, Robert heard something that connected with him and learned the value in listening:
Stop dividing yourself from other people, stop listening for differences, and start listening for similarities between you and the person that’s talking.
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GPS for the Soul – The Huffington Post
Special News Bulletin-http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News