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Pro-Brexit campaign group Leave.EU and the Arron Banks firm Eldon Insurance have been fined £60,000 each for illegal marketing messages.
Tech News – Latest Technology and Gadget News | Sky News
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Researchers sketched a vivid line Friday linking the dollars spent by drugmakers to woo doctors around the country to a vast opioid epidemic that has led to tens of thousands of deaths.
The study, published in JAMA Network Open, looked at county-specific federal data and found that the more opioid-related marketing dollars were spent in a county, the higher the rates of doctors who prescribed those drugs and, ultimately, the more overdose deaths occurred in that county.
For each three additional payments made to physicians per 100,000 people in a county, opioid overdose deaths were up 18 percent, according to the study. The researchers said their findings suggest that “amid a national opioid overdose crisis, reexamining the influence of the pharmaceutical industry may be warranted.”
And the researchers noted that marketing could be subtle or low-key. The most common type: meals provided to doctors.
Dr. Scott Hadland, the study’s lead author and an addiction specialist at Boston Medical Center’s Grayken Center for Addiction, has conducted previous studies connecting opioid marketing and opioid prescribing habits.
“To our knowledge, this is the first study to link opioid marketing to a potential increase in prescription opioid overdose deaths, and how this looks different across counties and areas of the country,” said Hadland, who is also a pediatrician.
Nearly 48,000 people died of opioid overdoses in 2017, about 68 percent of the total overdose deaths, according to the Centers for Disease Control and Prevention. Since 2000, the rate of fatal overdoses involving opioids has increased 200 percent. The study notes that opioid prescribing has declined since 2010, but it is still three times higher than in 1999.
The researchers linked three data sets: the Centers for Medicare & Medicaid Services Open Payments database that shows drugmakers’ payments to doctors; a database from the CDC that shows opioid prescribing rates; and another CDC set that provides mortality numbers from opioid overdoses.
They found that drugmakers spent nearly $ 40 million from Aug. 1, 2013, until the end of 2015 on marketing to 67,500 doctors across the country.
Opioid marketing to doctors can take various forms, although the study found that the widespread practice of providing meals for physicians might have the greatest influence. According to Hadland, prior research shows that meals make up nine of the 10 opioid-related marketing payments to doctors in the study.
“When you have one extra meal here or there, it doesn’t seem like a lot,” he said. “But when you apply this to all the doctors in this country, that could add up to more people being prescribed opioids, and ultimately more people dying.”
Dr. Andrew Kolodny, co-director of opioid policy research at Brandeis University’s Heller School for Social Policy and Management, said these meals may happen at conferences or industry-sponsored symposiums.
“There are also doctors who take money to do little small-dinner talks, which are in theory, supposed to educate colleagues about medications over dinner,” said Kolodny, who was not involved in the study. “In reality this means doctors are getting paid to show up at a fancy dinner with their wives or husbands, and it’s a way to incentivize prescribing.”
And those meals may add up.
“Counties where doctors receive more low-value payments is where you see the greatest increases in overdose rates,” said Magdalena Cerdá, a study co-author and director of the Center for Opioid Epidemiology and Policy at the New York University School of Medicine. The amount of the payments “doesn’t seem to matter so much,” she said, “but rather the opioid manufacturer’s frequent interactions with physicians.”
Dr. G. Caleb Alexander, who is the co-director of the Johns Hopkins Center for Drug Safety and Effectiveness and was not affiliated with the study, said that the findings about the influence of meals aligns with social science research.
“Studies have found that it may not be the value of the promotional expenditures that matters, but rather that they took place at all,” he said. “Another way to put it, is giving someone a pen and pad of paper may be as effective as paying for dinner at a steakhouse.”
The study says lawmakers should consider limits on drugmakers’ marketing “as part of a robust, evidence-based response to the opioid overdose epidemic.” But they also point out that efforts to put a high-dollar cap on marketing might not be effective since meals are relatively cheap.
In 2018, the New Jersey attorney general implemented a rule limiting contracts and payments between physicians and pharmaceutical companies to $ 10,000 per year.
The California Senate also passed similar legislation in 2017, but the bill was eventually stripped of the health care language.
The extent to which opioid marketing by pharmaceutical companies fueled the national opioid epidemic is at the center of more than 1,500 civil lawsuits around the country. The cases have mostly been brought by local and state governments. U.S. District Judge Dan Polster, who is overseeing hundreds of the cases, has scheduled the first trials for March.
In 2018, Kaiser Health News published a cache of Purdue Pharma’s marketing documents that displayed how the company marketed OxyContin to doctors beginning in 1995. Purdue Pharma announced it would stop marketing OxyContin last February.
Priscilla VanderVeer, a spokeswoman for the Pharmaceutical Research and Manufacturers of America, or PhRMA, said that doctors treating patients with opioids need education about benefits and risks. She added that it is “critically important that health care providers have the appropriate training to offer safer and more effective pain management.”
Cerdá said it is also important to consider that the study is not saying doctors change their prescribing practices intentionally.
“Our results suggest that this finding is subtle, and might not be recognizable to doctors that they’re actually changing their behavior,” said Cerdá. “It could be more of a subconscious thing after increased exposure to opioid marketing.”
KHN’s coverage of prescription drug development, costs and pricing is supported in part by the Laura and John Arnold Foundation.
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Organization: Yumi KimWeb Site: http://www.yumikim.com Yumi Kim, a growing contemporary women’s brand based out of Soho, is looking for enthusiastic undergraduate and graduate interns for this Spring / Summer 2019 to assist in our corporate office. Design/production, wholesale, ecommerce, …
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Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?
It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months. Here are five tips to get you thinking of what you need to improve in 2019.
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Bozoma Saint John is best known for displaying her marketing chops at massive corporations including, PepsiCo, Beats, Apple, Uber, and currently Endeavor. The chief marking officer will now grace our television screens in a completely different way, showcasing her own brand with a new documentary series on Starz Network entitled, Being Badass.
It is said to be “a mix between Anthony Bourdain: Parts Unknown, Mister Rogers, and The Oprah Winfrey Show.” In a statement recently released to Fast Company, Saint John said the series’ underlying message is “to show up wholly as ourselves, especially for anyone who feels ‘other-ed’ and that you don’t have the allowance to be fully yourself.” She added, “I’ve had a lot of great feedback from different types of people who have said they appreciate that I’m able to be exactly who I am in all these spaces, even if I’m the one and only.”
This show aims to be aspirational, inspirational, and motivational, but not without its highs and lows. Topics will span across her business and personal life and will showcase her love of fashion and address the challenges of being a single, working mother, and widowed. Saint John’s husband passed away over five years ago after a battle with cancer. Saint John, who graced the cover of BLACK ENTERPRISE last year, will interview folks in similar situations to gain their perspectives.
“I don’t agree with the line that says you walk into an office and you leave yourself outside,” Saint John continued. “I hope this show inspires people to celebrate all the parts of themselves that perhaps are rough around the edges. There’s something we can learn from each other, even if we’ve been through some things that are tough, or we love things that we think are frivolous. All those things are worthy of celebration and exploration.”
In addition to sharing her bold personal stories, there is also a tech element to this: Saint John will dive into her previous positions at Uber and Apple and where she believes innovation will happen next.
The show is set to air next year but is currently in production.
The post Marketing Mogul Bozoma Saint John Gets New Docuseries appeared first on Black Enterprise.
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As Christmas shopping gets into full swing, new research reveals how reputation influences our purchasing decisions and the price we are willing to pay relative to other product features.
Consumer Behavior News — ScienceDaily
Armarium is the first platform to introduce global luxury brands to the sharing economy. Armarium offers the best edit of high fashion to rent and the highest calibre of stylists to hire via a website and mobile app, a NYC Fifth Avenue showroom and various international pop ups in jet set locales. …
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There are few people disciplined enough to teach themselves the inner workings of internet tools and turn their learning into a career. Interpersonal communication has become somewhat of an anomaly. As interactions become more digitized, there are even fewer people capable of creating relationships online that translate into practical connections. If you’re looking for a rare example of someone who’s done both then look no further than Rebecca Ijeoma, better known as Dimplez. Dimplez, the founder of IJEOMA Agency, built a digital marketing career working with Capitol Records, SXSW, Ne-Yo, and more. Capitalizing on timing, transparency, skill expansion, and opportunity brought her a career with limitless growth potential.
Capitalize on Timing
“I first got my start in undergrad, while at the University of Arizona. I began as a blogger and didn’t realize that I was onto something until ’07-’08 when some of my blogs started getting syndicated on Global Grind,” she says. “The traction my writing was gaining piqued my interest. I wanted to create more, and cover more—and wound up teaching myself photography. I eventually learned everything that went into creating and maintaining a site, including web and graphic design.”
By 2009, MissDimplez.com came to life. It served as Dimplez’ digital real estate where she could provide her perspective on cultural moments. The year 2009 was the dawn of the creativepreneur era, a time where people were turning their creative abilities into cash. Using tools like WordPress, Tumblr, and Twitter anyone could build their own site, and share content to the masses. Major outlets were syndicating independent work in a mad grab for content. It turned bloggers, graphic designers, photographers, and videographers into authoritative voices in culture. Dimplez took full advantage by teaching herself transferable skills, making her a prime candidate for opportunities in the newly formed job market of digital marketing.
Creating Community and Opportunity
Instead of shielding her learning curve from the world, Dimplez used transparency to build community. She shared the good and bad of her website building experience. It connected her with people who needed her newly acquired expertise, which turned into paid work.
“I was designing sites, creating graphics, and maintaining servers for artists and media personalities alike. People who had never met me in person got to see and trust my skills and abilities based off of what I presented and was able to create digitally.”
Employment Is Not The Enemy
Being your own boss is a millennial’s dream. When Capital Records offered Dimplez a digital marketing manager position, she happily took the job.
“Stepping into a role or position at a company you do not own is not a step back, nor does it take away from who you are as a creative,” says Dimplez. “It actually serves as an opportunity to learn a broader perspective and hone a skill set that will only benefit you in the long run.”
“Effective storytelling is the distinction between gaining a fan or just gaining a follower. Fans make an emotional investment in you, your career, or your art. A lifelong fan is worth more currency in theory and actuality, than 1,000 followers that may never truly buy into you.”
Dimplez represents what creative work and building a career in digital marketing is all about: being a self-starter and seeing the lesson in every working scenario.
The post Millennial Moves: How to Build a Digital Marketing Career appeared first on Black Enterprise.
The suit says Trump, his children and their company "received millions of dollars in secret payments" from a videophone company, ACN, in exchange for Trump promoting the firm without disclosing the endorsement was paid for.
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If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. With more than 85% of all home improvement projecting starting online, it’s more important now than ever to optimize your digital marketing strategy to align with your sales goals. Whether your company handles all marketing campaigns in-house, you utilize a third-party lead generation service, or a mixture of the two, we’ve compiled 3 keys to a healthy Sales & Marketing relationship that will help your team surpass your revenue goals.
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In response to mounting criticism from consumers, citizens, and lawmakers, Facebook is pursuing a public relations blitz. The media giant wants to change people’s perceptions about how it is handling the scourge of misinformation and concomitant threat to elections presented by its websites and apps.
Enter the “war room.” Facebook invited journalists from a number of publications–Fortune included–to visit a cramped conference room on the company’s Menlo Park campus inside which a squad of 20-or-so employees is tasked with valiantly defending democracy around the globe–from the U.S., to Brazil, and beyond. The walls and desks are cluttered with video screens and computer monitors. Around them, Facebook’s freedom fighters huddle, clattering away on their keyboards, stemming a tide of malicious, politically-motivated influence campaigns.
One moment in Fortune reporter Jonathan Vanian’s account of the war room made me grin widely. A Facebook executive, Samidh Chakrabarti, director of elections and civic engagement for the company, tells Vanian that having everyone in the same room allows for “face-to-face” communication and quick decision-making. A few paragraphs later, we learn why Facebook does not plan to invite collaborators from other misinformation-besieged Silicon Valley companies, like Twitter and Reddit, to take seats in the room. It is easier for these groups to collaborate “virtually” rather than physically, says Nathaniel Gleicher, Facebook’s head of cybersecurity policy. Hmm…
Facebook’s war room seems, to this columnist, like a PR stunt. It is reminiscent of the cybersecurity fusion centers that banks and other companies set up to dazzle visitors. Such displays are “mostly for show,” as Jason Witty, chief information security officer at U.S. Bank, told the New York Times for an unrelated story about such flashy workspaces. They, you know, look cool.
I do not mean to denigrate Facebook’s efforts entirely. To be fair, the company is trying to address the many problems that plague its platforms. And the war room does serve an important purpose: making the company’s behind-the-scenes battles more tangible for its own employees, for regulators, and for the public. Hopefully it does help quench disinformation.
Still, the tidy image of the war room comes across as a bit of marketing misdirection. After all, the walls of this room extend far, far beyond Menlo Park. Ask any journalist. As the Times’ editorial board notes in a recent op-ed, Facebook effectively relies on news reporters as an army of unofficial, unpaid, outsourced content moderators, helping to root out spammers, trolls, and propagandists. Companies like Facebook “have all the tools at their disposal and a profound responsibility to find exactly what journalists find–and yet, clearly, they don’t,” the Times writes.
Indeed, the real war room has no walls.
Last week I warned readers about the many ways Bloomberg Businessweek’s recent report about Chinese spy chips smells foul. Just yesterday Apple CEO Tim Cook took the unprecedented move of personally calling for Bloomberg to retract the story. So far Bloomberg has not backed down. We’ll continue to track this story and its fallout.
Have a great weekend.
Welcome to the Cyber Saturday edition of Data Sheet, Fortune’s daily tech newsletter. Fortune reporter Robert Hackett here. You may reach Robert Hackett via Twitter, Cryptocat, Jabber (see OTR fingerprint on my about.me), PGP encrypted email (see public key on my Keybase.io), Wickr, Signal, or however you (securely) prefer. Feedback welcome.
Rushin’ to the polls. The Justice Department charged a Russian woman named Elena Khusyaynova, 44, with conspiracy to defraud the United States by interfering in the upcoming 2018 election. Prosecutors say she managed financed for a foreign influence operation called “Project Lakhta.” The group allegedly spread misinformation online to incite controversy over divisive social and political issues.
Lovely spam! Wonderful spam! Facebook believes that a recently disclosed breach, the biggest known in the company’s history, was caused by spammers, the Wall Street Journal reports, citing unnamed sources familiar with the company’s investigation. The hackers apparently posed as a digital marketing agency.
Google censored search engine. Google CEO Sundar Pichai doubled down on the company’s interest in a censorship-friendly search engine for China, codenamed “Project Dragonfly.” Pichai said Google wants to provide people access to information while complying with laws around the globe. Asked about employees’ protests over this project as well as over potential U.S. military work, Pichai said “we don’t run the company by holding referendums.”
You’re hired. Stripe has hired Niels Provos, an ex-Googler who spearheaded many security initiatives, such as Safe Browsing, at the search giant, as its head of security. Intel’s new chief software security officer, Window Snyder, has plans to boost the chipmaker’s security in the wake of the Meltdown and Spectre chip flaws. And Microsoft has hired Hemma Prafullchandra, ex-chief technology officer of cybersecurity firm HyTrust, as the tech chief for its Microsoft 365 security and compliance team.
I’d like to buy the world a coke.
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The Arab world is facing its own version of an Iron Curtain, imposed not by external actors but through domestic forces vying for power. During the Cold War, Radio Free Europe, which grew over the years into a critical institution, played an important role in fostering and sustaining the hope of freedom. Arabs need something similar.
3 Ways Russian-Linked Entities Stoked Controversy on Facebook, Twitter by Jonathan Vanian
3-D Printed Guns Aren’t as Dangerous as You Might Think by Avi Reichental
The Cat-and-Mouse Game Between Regulators and Data Stewards by Robert Hackett
ONE MORE THING
Into the aether. Popular Mechanics’ latest installment of “We’ve Been Wrong Before,” a series that explores debunked scientific theories, offers a history of aether, a mysterious element invented by the ancients whose idea persisted, in various forms, until the 19th century. Two scientists, Albert Michelson and Edward Morley, famously failed to prove the invisible material’s existence in an 1877 experiment that involved attempting to measure light moving at different speeds. Albert Einstein would build on the duo’s findings with his theory of relativity. As Popular Mechanics writes, aether, echoes of which resonate in today’s concepts of dark energy and dark matter, “may be the most enduring imaginary concept in scientific history.”
At least that we know of…
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