BEST DEAL UPDATE:
As Christmas shopping gets into full swing, new research reveals how reputation influences our purchasing decisions and the price we are willing to pay relative to other product features.
Consumer Behavior News — ScienceDaily
Armarium is the first platform to introduce global luxury brands to the sharing economy. Armarium offers the best edit of high fashion to rent and the highest calibre of stylists to hire via a website and mobile app, a NYC Fifth Avenue showroom and various international pop ups in jet set locales. …
BEST DISCOUNT UPDATE:
BEST DEAL UPDATE:
There are few people disciplined enough to teach themselves the inner workings of internet tools and turn their learning into a career. Interpersonal communication has become somewhat of an anomaly. As interactions become more digitized, there are even fewer people capable of creating relationships online that translate into practical connections. If you’re looking for a rare example of someone who’s done both then look no further than Rebecca Ijeoma, better known as Dimplez. Dimplez, the founder of IJEOMA Agency, built a digital marketing career working with Capitol Records, SXSW, Ne-Yo, and more. Capitalizing on timing, transparency, skill expansion, and opportunity brought her a career with limitless growth potential.
Capitalize on Timing
“I first got my start in undergrad, while at the University of Arizona. I began as a blogger and didn’t realize that I was onto something until ’07-’08 when some of my blogs started getting syndicated on Global Grind,” she says. “The traction my writing was gaining piqued my interest. I wanted to create more, and cover more—and wound up teaching myself photography. I eventually learned everything that went into creating and maintaining a site, including web and graphic design.”
By 2009, MissDimplez.com came to life. It served as Dimplez’ digital real estate where she could provide her perspective on cultural moments. The year 2009 was the dawn of the creativepreneur era, a time where people were turning their creative abilities into cash. Using tools like WordPress, Tumblr, and Twitter anyone could build their own site, and share content to the masses. Major outlets were syndicating independent work in a mad grab for content. It turned bloggers, graphic designers, photographers, and videographers into authoritative voices in culture. Dimplez took full advantage by teaching herself transferable skills, making her a prime candidate for opportunities in the newly formed job market of digital marketing.
Creating Community and Opportunity
Instead of shielding her learning curve from the world, Dimplez used transparency to build community. She shared the good and bad of her website building experience. It connected her with people who needed her newly acquired expertise, which turned into paid work.
“I was designing sites, creating graphics, and maintaining servers for artists and media personalities alike. People who had never met me in person got to see and trust my skills and abilities based off of what I presented and was able to create digitally.”
Employment Is Not The Enemy
Being your own boss is a millennial’s dream. When Capital Records offered Dimplez a digital marketing manager position, she happily took the job.
“Stepping into a role or position at a company you do not own is not a step back, nor does it take away from who you are as a creative,” says Dimplez. “It actually serves as an opportunity to learn a broader perspective and hone a skill set that will only benefit you in the long run.”
“Effective storytelling is the distinction between gaining a fan or just gaining a follower. Fans make an emotional investment in you, your career, or your art. A lifelong fan is worth more currency in theory and actuality, than 1,000 followers that may never truly buy into you.”
Dimplez represents what creative work and building a career in digital marketing is all about: being a self-starter and seeing the lesson in every working scenario.
The post Millennial Moves: How to Build a Digital Marketing Career appeared first on Black Enterprise.
The suit says Trump, his children and their company "received millions of dollars in secret payments" from a videophone company, ACN, in exchange for Trump promoting the firm without disclosing the endorsement was paid for.
BEST DEAL UPDATE:
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. With more than 85% of all home improvement projecting starting online, it’s more important now than ever to optimize your digital marketing strategy to align with your sales goals. Whether your company handles all marketing campaigns in-house, you utilize a third-party lead generation service, or a mixture of the two, we’ve compiled 3 keys to a healthy Sales & Marketing relationship that will help your team surpass your revenue goals.
BEST DEAL UPDATE:
In response to mounting criticism from consumers, citizens, and lawmakers, Facebook is pursuing a public relations blitz. The media giant wants to change people’s perceptions about how it is handling the scourge of misinformation and concomitant threat to elections presented by its websites and apps.
Enter the “war room.” Facebook invited journalists from a number of publications–Fortune included–to visit a cramped conference room on the company’s Menlo Park campus inside which a squad of 20-or-so employees is tasked with valiantly defending democracy around the globe–from the U.S., to Brazil, and beyond. The walls and desks are cluttered with video screens and computer monitors. Around them, Facebook’s freedom fighters huddle, clattering away on their keyboards, stemming a tide of malicious, politically-motivated influence campaigns.
One moment in Fortune reporter Jonathan Vanian’s account of the war room made me grin widely. A Facebook executive, Samidh Chakrabarti, director of elections and civic engagement for the company, tells Vanian that having everyone in the same room allows for “face-to-face” communication and quick decision-making. A few paragraphs later, we learn why Facebook does not plan to invite collaborators from other misinformation-besieged Silicon Valley companies, like Twitter and Reddit, to take seats in the room. It is easier for these groups to collaborate “virtually” rather than physically, says Nathaniel Gleicher, Facebook’s head of cybersecurity policy. Hmm…
Facebook’s war room seems, to this columnist, like a PR stunt. It is reminiscent of the cybersecurity fusion centers that banks and other companies set up to dazzle visitors. Such displays are “mostly for show,” as Jason Witty, chief information security officer at U.S. Bank, told the New York Times for an unrelated story about such flashy workspaces. They, you know, look cool.
I do not mean to denigrate Facebook’s efforts entirely. To be fair, the company is trying to address the many problems that plague its platforms. And the war room does serve an important purpose: making the company’s behind-the-scenes battles more tangible for its own employees, for regulators, and for the public. Hopefully it does help quench disinformation.
Still, the tidy image of the war room comes across as a bit of marketing misdirection. After all, the walls of this room extend far, far beyond Menlo Park. Ask any journalist. As the Times’ editorial board notes in a recent op-ed, Facebook effectively relies on news reporters as an army of unofficial, unpaid, outsourced content moderators, helping to root out spammers, trolls, and propagandists. Companies like Facebook “have all the tools at their disposal and a profound responsibility to find exactly what journalists find–and yet, clearly, they don’t,” the Times writes.
Indeed, the real war room has no walls.
Last week I warned readers about the many ways Bloomberg Businessweek’s recent report about Chinese spy chips smells foul. Just yesterday Apple CEO Tim Cook took the unprecedented move of personally calling for Bloomberg to retract the story. So far Bloomberg has not backed down. We’ll continue to track this story and its fallout.
Have a great weekend.
Welcome to the Cyber Saturday edition of Data Sheet, Fortune’s daily tech newsletter. Fortune reporter Robert Hackett here. You may reach Robert Hackett via Twitter, Cryptocat, Jabber (see OTR fingerprint on my about.me), PGP encrypted email (see public key on my Keybase.io), Wickr, Signal, or however you (securely) prefer. Feedback welcome.
Rushin’ to the polls. The Justice Department charged a Russian woman named Elena Khusyaynova, 44, with conspiracy to defraud the United States by interfering in the upcoming 2018 election. Prosecutors say she managed financed for a foreign influence operation called “Project Lakhta.” The group allegedly spread misinformation online to incite controversy over divisive social and political issues.
Lovely spam! Wonderful spam! Facebook believes that a recently disclosed breach, the biggest known in the company’s history, was caused by spammers, the Wall Street Journal reports, citing unnamed sources familiar with the company’s investigation. The hackers apparently posed as a digital marketing agency.
Google censored search engine. Google CEO Sundar Pichai doubled down on the company’s interest in a censorship-friendly search engine for China, codenamed “Project Dragonfly.” Pichai said Google wants to provide people access to information while complying with laws around the globe. Asked about employees’ protests over this project as well as over potential U.S. military work, Pichai said “we don’t run the company by holding referendums.”
You’re hired. Stripe has hired Niels Provos, an ex-Googler who spearheaded many security initiatives, such as Safe Browsing, at the search giant, as its head of security. Intel’s new chief software security officer, Window Snyder, has plans to boost the chipmaker’s security in the wake of the Meltdown and Spectre chip flaws. And Microsoft has hired Hemma Prafullchandra, ex-chief technology officer of cybersecurity firm HyTrust, as the tech chief for its Microsoft 365 security and compliance team.
I’d like to buy the world a coke.
Share today’s Data Sheet with a friend:
Looking for previous Data Sheets? Click here.
The Arab world is facing its own version of an Iron Curtain, imposed not by external actors but through domestic forces vying for power. During the Cold War, Radio Free Europe, which grew over the years into a critical institution, played an important role in fostering and sustaining the hope of freedom. Arabs need something similar.
3 Ways Russian-Linked Entities Stoked Controversy on Facebook, Twitter by Jonathan Vanian
3-D Printed Guns Aren’t as Dangerous as You Might Think by Avi Reichental
The Cat-and-Mouse Game Between Regulators and Data Stewards by Robert Hackett
ONE MORE THING
Into the aether. Popular Mechanics’ latest installment of “We’ve Been Wrong Before,” a series that explores debunked scientific theories, offers a history of aether, a mysterious element invented by the ancients whose idea persisted, in various forms, until the 19th century. Two scientists, Albert Michelson and Edward Morley, famously failed to prove the invisible material’s existence in an 1877 experiment that involved attempting to measure light moving at different speeds. Albert Einstein would build on the duo’s findings with his theory of relativity. As Popular Mechanics writes, aether, echoes of which resonate in today’s concepts of dark energy and dark matter, “may be the most enduring imaginary concept in scientific history.”
At least that we know of…
SPECIAL NEWS BULLETIN:
http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News
SPECIAL DONATION REQUEST UPDATE:
Please help American Consultants Rx achieve it’s biggest goal yet of donating over 30 million discount prescription cards to over 50k organizations in an effort to assist millions of Americans in need. Please click here to donate today!
BEST DEAL UPDATE:
BEST DEAL UPDATE: