Martha Stewart looks to expand brand into new markets

Martha Stewart is putting her fingers in more pies. The domestic diva, once known for signing exclusive deals to sell her home goods at select retailers, is testing out a new strategy to sell a broader range of items — including coffee and marijuana treats — at many more retail outlets, The Post has learned….
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Inside Tanya Burr and Jim Chapman’s £4m divorce with £2m London home and sausage dog Martha

TANYA Burr and Jim Chapman were the ultimate YouTube power couple who carved an incredible career in the early days of vlogging.

Best friends with Zoella and Alfie Deyes, over five million subscribers between them and a fairy tale wedding at an exclusive venue – they had it all.

But twelve years after they first met, the dream is over and yesterday we revealed the couple have called it a day, four years after tying the knot.

Here we take a look inside their £4million divorce…

Tanya Burr and Jim Champan have split after 12 year together
Getty – Contributor

The house

Tanya and Jim met in Norwich, where they are both from,but as their fame and their bank balances grew they decided to relocate to London.

In 2015 they splashed £2million on a four bedroom property with a property in West London.

The pair used to regularly film their videos from the home and often gave tours showing off their décor and designs.

Over the last year the couple have shared less and less of the property and in recent months it seems

Tanya has been staying in the 1,700 square foot home alone, in between travelling the world for work.

The couple live in a £2million house in West London

The fortune and mega brand

Tanya was working on a beauty counter at a department store in Norwich when started her career as a YouTuber in her teens.

She started off by doing make-up tutorials but it wasn’t long until her popularity grew and she branched out doing fashion and baking vlogs.

Jim, who attended the University of East Anglia, saw how well she was doing and launched his own YouTube channel focusing on men’s lifestyle.

In the early days it was reported that they earned around £200 a day just in ad revenue, but they money didn’t stop there.

The couple both monetised wherever they could and it wasn’t long until they were being paid mega bucks to promote big brands.

But while they initially collaborated on things, they branched out on individual ventures and made quite clear individual brands.

Jim is currently the face of Hugo Boss, while he regularly works for the likes of Jaguar.

Tanya has launched various products including a cosmetic brand and books .

In 2016 it was reports that one Tanya Burr Cosmetics product is sold every two minutes in Superdrugs.

Today their joint networth is believed to be worth around £4million.

The couple have made millions over the years – with video, books and endorsements

The Fans

Like fellow YouTube power couple Zoella and Alfie, Tanya and Jim have a huge following.

Fans have followed them since they were in their teens and have watched every step of their transformation into A-listers.

In the early days the pair would vlog almost daily, giving people unprecedented access into their worlds.

The news of their split has hit the loyal subscribers hard and as the pair have started sharing less and less, their popularity could be at risk.

Responding to the news, a lot of fans felt like they had lost a part of their childhood.

One person wrote: “Tanya burr and jim chapman have split up????? Thirteen year old me is shattered.”

Another commented: “I haven’t watched tanya or jim for years now but it’s so so sad that they’ve split. i truly can imagine them to be utterly mature about it but it’s still so sad. weird how people can grow apart as they really were the perfect couple.(sic)”

Tanya is best friends with Zoella


The Friends

Tanya and Jim are part of the close-knit group of YouTubers.

The couple were at the heart of the gang alongside Zoe Sugg and Alfie Deyes.

Their other mates include Marcus Butler, Louise Pentland, Grace Helbig, Tyler Oakley, Joe Sugg, Louis Cole and Caspar Lee.

While the group has changed somewhat since they first started out, the split will no doubt send ripples throughout it.

Just last week Tanya attended the launch of Zoe’s latest make-up launch, but it unclear at this stage if and how they will all manage to remain pals.

The pair have a dog called Martha

The Dog

Tanya and Jim became parents to dog Martha in 2015.

The adorable dachshund regularly features in their vlogs and Instagram posts.

It seems Tanya is currently looking after the dog as she appears in her recent posts.

But there is no doubt the pooch is a big part of both of their lives and she even appeared on a magazine cover with Jim last month, so it looks like shared custody might be the way forward.


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Payless, Sequential Brands Collaborate on Martha Everyday

Payless on Wednesday began offering a limited-edition holiday collection of footwear, inspired by Martha Stewart’s everyday life and style.
The new line, available at payless.com, is — for now — just a capsule collection for holiday. The line was in collaboration with Sequential Brands Group Inc., the brand management firm that owns the Martha Stewart brand.
Sequential’s chief executive officer Karen Murray said the new partnership “complements our strategy for the Martha Stewart brand, which is to create beautiful, high-quality products and make them available at an affordable price where consumers shop.”
Stewart last month partnered with Aerosoles for a separate footwear line called Martha Stewart for Aerosoles. She is also Aerosole’s brand ambassador. The line at Payless is part of the core Martha Everyday brand. The limited-edition capsule at Payless for includes a strappy, stiletto sandal; a flat, kitten-heel mule and two variations of sling-backs. Price points range from $ 29.99 to $ 34.99. Additional styles — casual sandals, sneakers and slip-ons — are on the agenda for spring 2019.
The lifestyle maven said, “Whenever I am designing items for my customers, I always want to give them the best possible product at the most affordable price. When I started designing this line for Payless,

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Martha Stewart Is Brand Ambassador for Aerosoles

Lifestyle doyenne Martha Stewart is partnering with Aerosoles to be its brand ambassador and collaborate on a line of footwear, handbags and accessories for the footwear retailer.
The first style will be a limited collection of rain boots for holiday, to be followed by a complete collection for spring that will include casual and dress flats, heeled sandals, luxury mules and slides, as well as espadrille wedges. Handbags and accessories will follow.
Stewart said, “It’s fun. What we’re trying to do with Aerosoles [is] make gorgeous shoes at the right price.”
She spoke about a recent visit to Bergdorf Goodman’s shoe salon. “You couldn’t move. There were so many people shelving out thousands of dollars for a new pair of shoes. The shoes were gorgeous, but the average Joe can’t go there. We’re trying to make affordable shoes for the average person.”
First up are the equestrian-inspired rain boots, under the tag Martha Stewart for Aerosoles, which will range in price from $ 79 to $ 99. According to Stewart, they will sell on Aerosoles beginning Nov. 1, and later on at QVC, where Stewart already sells her apparel offerings. She said there was no decision yet on whether her shows will mix the fashion and

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