White Milano Trade Show Continues to Highlight Sustainable Fashion

MILAN — Sustainability was a key theme at the press conference held on Wednesday here to present the White Milano trade show running Feb. 22 to 25.
“White has in its DNA the vocation to experiment, anticipating and grasping the changes of the fashion system”, said White Milano founder Massimiliano Bizzi, announcing a new project in collaboration with a finalist of the 2018 edition of the Green Carpet Fashion Awards, Matteo Ward, as the creative director of “GIVE A FOK-us — Focus on the Unfocused.”
The project will allow communication with the younger generations, who are “more and more attentive to the traceability of fashion products. We believe it’s also a chance for buyers to renew their retail offer in a conscious way.”
“We are living in a moment of revolution of the fashion system, where we must run to realign the focus of our activities with the real needs of an exhausted planet, an exploited society and of individual people,” said Ward, pointing to a need to follow the example of other industries such as food and automotive, and “make sustainability fashionable. This path can give us a competitive advantage over the fast-fashion brands, which, by the way, are the most

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Boggi Milano in Midst of European Shop-Opening Offensive

BERLIN — In a time when shop closures have become something of the norm, Boggi Milano has embarked on a shop-opening spree in Europe.
The Italian tailored-clothing specialist is in the process of adding 10 stores to its existing retail network in Germany, Austria, Switzerland, France and Benelux in the fourth quarter of 2018. Moreover, five large-scale Boggi Milano stores are slated to open in the region in the first three months of 2019.
Founded in Italy 80 years ago and headquartered in the Swiss canton of Tessin, Boggi Milano operates more than 165 stores in 35 countries. The first mono-brand store opened on Milan’s Piazza San Babila in 1964. Turin followed in 1987 and Geneva in 1996. Following a change of ownership in 2003, when it was acquired by the Italian family Zaccardi, Boggi’s own-store network has expanded rapidly, and the brand is to be found solely in company-owned or franchised mono-brand stores.
Germany is particularly in Boggi’s focus, and the company has 16 doors in the country in cities including Hamburg, Berlin, Frankfurt, Heidelberg, Karlsruhe, Munich, Nuremberg, Leipzig and Munster. Stuttgart opened this week, and 2019 will see two additional doors in Munich. Germany generates 14 percent of the brand’s total

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