Nike Puts Data First for New Techpack Collection 

RUSH HOUR: Nike believes that navigating the city is a sport unto itself and its new Techpack collection, of transitional sportswear, was designed to see customers through full 12- to 14-hour days.
The new collection will drop in Europe exclusively on the Nike app on Dec. 21. It will then be made available at all Nike stores, as of Jan. 10.
The collection marks a new strategy for the brand “to create with data-informed design.”
“This is really the first season we took a step back and looked at the way consumers were using the product. We spend an incredible amount of time working with athletes or people whose training is their prime pursuit and we know everything about them, so we said ‘Why don’t we apply some of that data-informed methodology to someone navigating the city?’” said Kurt Parker, vice president of apparel design at Nike.
“We pulled together a very international design team and found the insights to be very universal. The kid in Shanghai was living a very similar existence to the kid in London and parts of the U.S.,” Parker added.
Pieces include core performance products such as training tights, hoodies, T-shirts and shorts, including Nike’s popular Windrunner style. One of the key product innovations

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Nike Vision Expands Kevin Durant Eyewear Collection

Nike is placing more focus on its eyewear business Nike Vision.
The athletics brand, which produces and distributes its eyewear through Marchon, has released its second collection with NBA star Kevin Durant. Due to the success of the previous capsule, they’ve continued the partnership and expanded it to include sunglasses.
The two new styles of sunglasses include design details pulled from Durant’s on-court skills. The Nike KD Flicker boasts laser-etched components that are created from body-mapping Durant on court. Each of the sunglasses are laser-etched with a “KD” logo and Nike Swoosh logo on both temples. They retail from $ 99 to $ 144.
“Kevin was already wearing Nike sunglasses, so it was a natural progression from his optical collection to expand to sunglasses as well,” said Steve Tripi, marketing director at Marchon. “KD provides inspiration and direction for product design and he is involved throughout the process for approvals.”
The four new optical styles include the Nike KD 88, which is named after Durant’s birth year, and the Nike KD 929, which is named after his birthday. They were designed for young athletes and have flexible spring hinges meant to offer durability and comfort. The Nike KD 28 represents Durant’s age when he won his

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Early On-Foot Look at the Off-White™ x Nike “Black Cone” Air Force 1

There is no stopping the machine that is Virgil Abloh and Nike, and it looks like a new Air Force 1 iteration is on the way from this ongoing collab. Previewed earlier this month, the Off-White™ x Nike “Black Cone” Air Force 1 now gets an early on-foot look courtesy of sneaker leaker @solebyjc.

The new future release features a more textured upper panel and taped stitched-seams. Black dominates the entire silhouette while a white swoosh and tag on the tongue serve as contrast. Finally, “AIR” text is placed on the midsole and a call out of the serial number and sizing is stenciled on the ankle panel. There’s no word of a release day for the kicks yet but stay tuned with us as we get more information.

In the meantime, check out the new potential release date for the Off-White™ x Nike Zoom Fly SP “Pink” & “Black.”

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Nike ‘Deeply Concerned’ by ‘Disturbing’ Cristiano Ronaldo Allegations

(LONDON) — Nike has told The Associated Press that it’s “deeply concerned by the disturbing allegations” facing soccer star Cristiano Ronaldo.

The emailed statement Thursday from the media department for the U.S. sportswear firm follows the filing of a lawsuit in Las Vegas by a woman who alleges that she was raped by Ronaldo in 2009.

Ronaldo has denied the claims.

In the email, Nike says “we are deeply concerned by the disturbing allegations and will continue to closely monitor the situation.”

Nike has had a contract with Ronaldo, one of the wealthiest and most famous soccer players in the world, since 2003.

Sports – TIME