Nike to Open New U.K. Headquarters at London’s King’s Cross

NIKE’S LONDON MOVE: Nike is slipping on its running shoes and heading north to King’s Cross in London. It plans to move its headquarters to the new development there, joining Google, Facebook, Universal Music and LVMH Moët Hennessy Louis Vuitton, which have already moved in, or are set to settle into the neighborhood.
At more than 60,000 square feet, the new Nike headquarters will be nearly double the size of the current one on Wardour Street in Soho. The company is due to move into the new building next year after building work is complete.
A real estate source has confirmed British media reports that the new location will be S1, a building in King’s Cross that is under construction, on the corner of Handyside Street and Canal Reach.
The London-based French architect Michel Mossessian, who worked on the NATO headquarters in Brussels and on the Marks & Spencer head offices in London’s Bayswater, is designing the Nike building.
He is also working on the adjacent building, which has already been pre-let to Google.
The Nike offices will be in close proximity to the recently opened retail space, Coal Drops Yard, and near King’s Cross and St. Pancras train stations. Central Saint Martins is also

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Nike Gets Naomi Osaka, Adidas Moves on With Beyoncé

Tennis superstar Naomi Osaka is now playing on Team Nike — although some were looking for her to go a different direction in the ultracompetitive world of sports marketing deals.
Nike revealed its partnership with Japanese-born Osaka, the world’s number-one women’s single tennis player, on Thursday. But fans will have to wait until the Stuttgart Grand Prix, which begins April 22, to see the 21-year-old tennis player on the courts in Nike gear.
The news came as a bit of a surprise as many thought Osaka was courting a new corporate beau.
In September, after Osaka nabbed the U.S. Open title from Serena Williams, Osaka was rumored to be in talks with rival Adidas for an apparel endorsement worth an estimated 6.5 million pounds, or $ 8.5 million. She already had a deal with Adidas, but the rumored arrangement would have made the tennis star the highest-paid female athlete ever to sign with Adidas. Osaka was also seen sporting Adidas apparel as recently as January while competing in the Australian Open.
While Nike nabbed Osaka, the jilted Adidas had some blockbuster news of its own — which it chose to release the same day the Nike-Osaka tie-up was announced.
The German sports apparel, footwear and accessory

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Michael Avenatti arrested in alleged Nike extortion scheme: Federal prosecutors’ news conference

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3×1’s Morrison Teams With Nike for Air Force 1 Jeans

Scott Morrison has had a long relationship with Nike, one that dates back to 2001 when they worked together at his former brand, Paper Denim & Cloth. Now the founder of the 3×1 denim brand has partnered with the sports brand on three limited-edition jeans that are inspired by Nike’s Air Force 1 sneakers.
The jeans, which are crafted from Japanese and Italian stretch denims and available in raw, stone wash and reactive black, are designed to complement the shoes, which will feature uppers in the same denim fabric.
The 3×1 x Nike Air Force 1 jeans feature an orange detailed belt loop — a reference to the Bowerman Orange selvage ID found on every pair of the shoes — and a special branded hem label, which mirrors that of the shoe footbed.
The jeans are all made in America and will retail for $ 265 beginning in late spring, along with the sneakers. They will be sold on the 3×1 site, its retail store and other specialty retailers.

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In Paris, Nike Women Debuts National Team Soccer Kits, High-Performance Sports Bras, Footwear and Apparel

Hundreds of influencers and media professionals — plus more than 40 top female athletes — from around the world gathered at the Palais Brongniart in Paris on Monday to witness the debut of Nike Women’s upcoming releases for the summer. The main attraction? A total of 14 national team kits that will …

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Nike Stock Falls 1.7% After Duke Star’s Exploding Shoe Injury

(Bloomberg) — Nike Inc. is looking into what went wrong after college basketball’s biggest star sprained his knee when his shoe fell apart, one of the most high-profile apparel failures in basketball history.

Duke University star freshman Zion Williamson, the consensus No. 1 pick in this year’s National Basketball Association draft, tumbled to the court less than 35 seconds into last night’s loss to in-state rival North Carolina. He’d planted his foot to change direction when his left shoe, the PG 2.5 PE, came apart, causing him to fall awkwardly.

The fallout for the world’s largest sportswear brand was immediate. Twitter lit up with jabs from fans and rival brands, making “Zion” and “Nike” trending topics within the social media network. The company’s stock fell as much as 1.7 percent in New York trading Thursday.

“We are obviously concerned and want to wish Zion a speedy recovery,” Nike said by email. “While this is an isolated occurrence, we are working to identify the issue.”

While the incident, which occurred during one of the most anticipated college basketball games of the year, is certainly embarrassing, it likely won’t affect Nike’s prominent standing within the sport, according to Bloomberg Intelligence analyst Chen Grazutis. If you combine Nike and its Jordan brand, the company has more than 90 percent of the basketball market. Nike reported $ 4.35 billion in wholesale equivalent basketball sales in fiscal 2018, about 14 percent of its overall sales.

“They might get a lot bad press over the next couple days, but I don’t think it will have a direct impact on the shoes,” Grazutis said.

Companies like Nike and Adidas pay tens of millions of dollars for the exclusive right to outfit high-profile college programs like Duke, meaning their athletes are required to wear uniforms and shoes made by the team’s sponsor. Though Duke’s contract with Nike isn’t public, the Durham school is one of Nike’s most important basketball partners. For comparison, the University of Kentucky, another top basketball school, recently extended its Nike deal for eight years and $ 30.6 million.

The malfunction might also hurt Nike’s ability to sign Williamson once he decides to go pro. College athletes can’t sign endorsement deals, but competition for elite draft prospects is fierce every year. Last year’s No. 1 pick, Deandre Ayton, signed a deal with Puma SE that was reported to be the largest rookie deal since Kevin Durant’s seven-year, $ 60 million deal with Nike back in 2007.

Williamson is one of the most highly regarded college prospects in years. The 6-foot-7, 285-pound forward suffered a mild knee sprain, according to Duke coach Mike Krzyzewski. He did not return to the game, and No. 8 UNC upset No. 1 Duke 88-72.

The timing could not have been worse for Nike. Not only was the game televised nationally on ESPN, it was one of the most anticipated college basketball games of the year. The cheapest resale tickets leading up to tip-off were over $ 2,500, approaching Super Bowl levels.

Former President Barack Obama, courtside at the high-profile clash, was shown on video appearing to say with an incredulous look: “His shoe broke!”

It also comes as Nike draws criticism for a different kind of shoe malfunction. Some people who purchased the company’s newest basketball creation, a laceless shoe that you can control with your phone, were unable to connect to the Android version of the app.

This isn’t the first time that Nike’s had problems with its basketball merchandise. After taking over as the official NBA uniform supplier in 2017, multiple stars including LeBron James had their jerseys rip.

Nike stock is up about 25 percent in the past year, similar to the gains of Puma and Under Armour Inc. while leading the roughly 12 percent gain of Adidas AG.

Puma is an upstart in the basketball market, and one of its few NBA players, Terry Rozier of the Boston Celtics, took advantage of Nike’s stumble to urge others to join him.

Sports – TIME

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Another A-COLD-WALL* x Nike Zoom Vomero +5 Colorway Surfaces

After a short break, it looks as though Nike is set to continue its collaborative relationship with Samuel RossA-COLD-WALL* label. ACW* recently took to Instagram to reveal a new colorway of its Zoom Vomero +5 collab sneaker.

The time around, the shoe’s technical Japanese Nylon upper sports iridescent tones accented by choice hits of bold red. Swoosh branding is once again found on both the lateral and medial sides, while ACW* motifs are seen on the inner sole, enlarged heel cap and toe cap.

Check out the new A-COLD-WALL* x Nike Zoom Vomero +5 colorway above and stay tuned for more details regarding an upcoming release

In case you missed it, take a look at the next rumored Fear of God x Nike sneaker in the works.

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Off-White™ x Nike Air Max 90 “Black” Rumored to Drop Next Month

After receiving a few teasers and on-foot looks at the pending Off-White™ x Nike Air Max 90 in “Black,” it has now been revealed the highly-anticipated collaborative pair will release in January 2019.

Continuing with their collaborative efforts, Virgil Abloh and his Off-White™ brainchild have utilized Nike‘s coveted Air Max 90 model for the latest instalment. Dressed in a mostly black colorway, contrasting white comes in on the Swoosh branding, while suede and mesh paneling are strewn together, adding to the shoe’s deconstructed aesthetic. Finally visible stitching, bright yellow and orange accents, and an Off-White™ signature hangtag finishes off the entire look of this AM90 silhouette.

The Off-White™ x Nike Air Max 90 “Black” is rumored to be releasing at select Nike retailers, nike.com and the SNKRS app on January 17, 2019 for $ 160 USD.

In more footwear news, here’s your first look at the Game of Thrones x adidas UltraBOOST “Night’s Watch.”

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Nike Energizes the Air Max 97 in “Thunder Grey/Lime Blast”

After taking a throwback approach to the Air Max 97 with the “Game Royal/Metallic Silver” colorway, Nike reveals its latest version of the popular footwear in a sleek new iteration. Donning a stealthy dark gray theme for most of the upper, the subtle yet eye-catching details provide unique characteristics that distinguish this sneaker from its previous counterparts. A monochromatic striped pattern is overlaid across a speckled design along the lateral, while luxe leather panels coupled with bold lime green details on the side, Swoosh logo and outsole enliven the overall shoe.

Take a closer look in the images above and be on the lookout for this colorway hitting shelves on January 26, 2019 for $ 160 USD.

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Nike Puts Data First for New Techpack Collection 

RUSH HOUR: Nike believes that navigating the city is a sport unto itself and its new Techpack collection, of transitional sportswear, was designed to see customers through full 12- to 14-hour days.
The new collection will drop in Europe exclusively on the Nike app on Dec. 21. It will then be made available at all Nike stores, as of Jan. 10.
The collection marks a new strategy for the brand “to create with data-informed design.”
“This is really the first season we took a step back and looked at the way consumers were using the product. We spend an incredible amount of time working with athletes or people whose training is their prime pursuit and we know everything about them, so we said ‘Why don’t we apply some of that data-informed methodology to someone navigating the city?’” said Kurt Parker, vice president of apparel design at Nike.
“We pulled together a very international design team and found the insights to be very universal. The kid in Shanghai was living a very similar existence to the kid in London and parts of the U.S.,” Parker added.
Pieces include core performance products such as training tights, hoodies, T-shirts and shorts, including Nike’s popular Windrunner style. One of the key product innovations

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Nike Vision Expands Kevin Durant Eyewear Collection

Nike is placing more focus on its eyewear business Nike Vision.
The athletics brand, which produces and distributes its eyewear through Marchon, has released its second collection with NBA star Kevin Durant. Due to the success of the previous capsule, they’ve continued the partnership and expanded it to include sunglasses.
The two new styles of sunglasses include design details pulled from Durant’s on-court skills. The Nike KD Flicker boasts laser-etched components that are created from body-mapping Durant on court. Each of the sunglasses are laser-etched with a “KD” logo and Nike Swoosh logo on both temples. They retail from $ 99 to $ 144.
“Kevin was already wearing Nike sunglasses, so it was a natural progression from his optical collection to expand to sunglasses as well,” said Steve Tripi, marketing director at Marchon. “KD provides inspiration and direction for product design and he is involved throughout the process for approvals.”
The four new optical styles include the Nike KD 88, which is named after Durant’s birth year, and the Nike KD 929, which is named after his birthday. They were designed for young athletes and have flexible spring hinges meant to offer durability and comfort. The Nike KD 28 represents Durant’s age when he won his

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Early On-Foot Look at the Off-White™ x Nike “Black Cone” Air Force 1

There is no stopping the machine that is Virgil Abloh and Nike, and it looks like a new Air Force 1 iteration is on the way from this ongoing collab. Previewed earlier this month, the Off-White™ x Nike “Black Cone” Air Force 1 now gets an early on-foot look courtesy of sneaker leaker @solebyjc.

The new future release features a more textured upper panel and taped stitched-seams. Black dominates the entire silhouette while a white swoosh and tag on the tongue serve as contrast. Finally, “AIR” text is placed on the midsole and a call out of the serial number and sizing is stenciled on the ankle panel. There’s no word of a release day for the kicks yet but stay tuned with us as we get more information.

In the meantime, check out the new potential release date for the Off-White™ x Nike Zoom Fly SP “Pink” & “Black.”

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Nike ‘Deeply Concerned’ by ‘Disturbing’ Cristiano Ronaldo Allegations

(LONDON) — Nike has told The Associated Press that it’s “deeply concerned by the disturbing allegations” facing soccer star Cristiano Ronaldo.

The emailed statement Thursday from the media department for the U.S. sportswear firm follows the filing of a lawsuit in Las Vegas by a woman who alleges that she was raped by Ronaldo in 2009.

Ronaldo has denied the claims.

In the email, Nike says “we are deeply concerned by the disturbing allegations and will continue to closely monitor the situation.”

Nike has had a contract with Ronaldo, one of the wealthiest and most famous soccer players in the world, since 2003.

Sports – TIME

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