MAN WITH A BRAND: On the field Sunday pre-Super Bowl LIII, Conor McGregor was tough to miss wearing a custom David August lavender jacket and tie with black pants.
The UFC featherweight and lightweight champion’s 18-month-old son was dressed identically in custom suits, thanks to the designer David August Heil. As is pretty much always the case with any celebrity making such a mega-appearance — and Sunday’s game would qualify — the wardrobe choice was no coincidence. The fiery Irish MMA fighter launched a cobranded collection with August at the end of last year in time for his showdown with Khabib Nurmagomedov. The collection included a $ 39 “Eff You” T-shirt, an $ 87 “Whoop Ass” embroidered hooded sweatshirt and a $ 39 newspaper-inspired “August McGregor Post” T-shirt imprinted with a McGregor quote, “When I say something is going to happen, it’s going to happen.”
But back to the Super Bowl: McGregor decided to wear purple “to remain neutral, as he is a fan of both teams but wanted to wear something to celebrate the occasion,” according to a David August spokesman. To take that neutrality literally, McGregor might be a little color blind since red and blue make purple and red is minimal in
Follow WWD on Twitter or become a fan on Facebook.
BEST DISCOUNT ONLINE: