Selfridges Notches More Than 4 Million Pounds in Early Hours of Boxing Day Sale

LONDON — Footfall may have been down on Boxing Day, which marks the start of the winter sales in Britain, but for Selfridges, the pickings were rich.
The store, known for its bright yellow branding, said following a strong pre-Christmas trading period, it took in more than 4 million pounds in the first hours of the Boxing Day sale, which began Tuesday night online and Wednesday morning in-store.
Selfridges said it has already seen a 6 percent uplift on last year, and added that Boxing Day 2018 is on track to remain the retailer’s biggest trading day of the year. Selfridges doesn’t close until 9 p.m. local time, so final numbers are still unavailable.
The company said shoppers began arriving outside the Oxford Street store at 2:30 a.m. on Boxing Day, the day after Christmas, when estate owners and employers in Britain traditionally gave gifts to their employees. The store said it expected to see around 120,000 customers between 9 a.m. and 9 p.m. on Wednesday.
Selfridges.com has seen the highest number of site visits to date, with 1.5 million customers visiting the site since Tuesday night, with “high double-digit growth” online compared with last year, it said.
So far the highest-performing departments have been women’s

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