23andMe is hoping to reach millions more users with a new genetic report on diabetes

23andMe is adding a report to its health and ancestry DNA test for type 2 diabetes. That's a huge market opportunity as 1 in 3 people are at risk for developing the disease. More than 30 million people in the U.S. alone have diabetes.
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How to Expand Your Digital Footprint to Reach More Homeowners

Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase: remodeling and home improvement.

In the coming decade, Harvard’s Joint Center for Housing Studies projects millennials will be creating 23 million new households. And according to NerdWallet, 75 percent of them think it’s a priority to buy a house. But that’s easier said than done when the same generation is deeply in debt and facing a job market that pays relatively less than it did their parents. Their solution involves home improvement projects: They buy fixer-uppers and shape their investment up over time.

Contractors are front and center to this strategy and in order for these homebuyers to find you, you need to meet them online, where your digital footprint is your best bet to stand out from all the noise.

When nearly nine of out ten people are finding their contractors online, that’s where the game is played. Lead generation services like Modernize will help you set up best practices for your online exposure and behavior. Be sure to base your digital footprint strategy on both market research and direct feedback from homeowners. At Modernize, for example, we regularly speak with homeowners who look to us for guidance in the sometimes murky and confusing home improvement market — especially online.

Find out how Modernize can help you create or overhaul your marketing and online presence in 2019. Until then, learn more about the best ways to expand your gateway to higher quality home improvement leads — and more of them.

Home Improvement Marketing: Blogging

When you tell site visitors your stories, they know you have them — it’s as simple as that. A completed project and a smiling customer isn’t brilliant marketing — it’s ancient marketing.

It’s just that in 2019, the Internet allows you to tell those stories across the region and with minimal effort. Websites are affordable and effective designs are easy to create. With the guidance of expert lead generation companies like Modernize, you are definitely able to not only tell your stories and the stories your customers want to tell about your projects, but you can also do so with your company’s unique style.

A simple approach to blogging is giving potential home improvement leads a window into your work: Before and after photos communicate what words cannot. Photos aren’t just helpful from a service perspective, though. They’re also a smart move for your digital marketing and contractor lead generation strategy. The majority of your website visitors will spend less than 15 seconds on your site, so it’s important to make the most of that time.

Give them photos of your work and tell them stories around those photos so that they can learn more if your work leaves them intrigued. Don’t know how? Ask us.

Home Improvement Marketing: Social Media

Data shows just one percent of contractors say they utilize social media, despite virtually all homeowners looking for their contractors online.

Stand out from the crowd by first leaning into social marketing — whether on Facebook, Twitter, Instagram, LinkedIn, or some other growing networks — to enhance the amount of your home improvement leads and their quality. One of Modernize’s specific aims is providing you high intent leads as opposed to empty names you have to waste time calling for little or no return.

Develop a strategy to utilize social media. And structure a 40-40-20 rule, which reasons that you should offer customers value in exchange for their attention.

  • Spend 40 percent of your time posting helpful information
  • Spend 40 percent of your time directly interacting with customers
  • And spend 20 percent of your time promoting your brand.

Don’t go at it alone. Find out how Modernize can help.

Home Improvement Marketing: Search Engine Optimization (SEO)

Research shows 98 percent of homeowners pick a contractor from the first page of results they see on the Internet. That’s good news: You have a clear path ahead of you to showing up in those results.

But merely existing online is not enough to get you there — you have to stand out.

From using the correct keywords on your site to blogging and publishing with an emphasis on new and evolving trends, your SEO strategy is directly tied to your lead generation. That’s not a judgment call on your abilities as a home improvement contractor, it’s rather the reality of the home improvement market.  

Therefore, any contractor should optimize the way their business appears in online searches. If you’re not an expert in creating an SEO strategy, managing it, and continuously adapting it to the ever-evolving taste and preference of today’s homeowners, leave all that to a service like Modernize.

Professional Lead Generation Services

While the reality is that many contractors are not tapping into the potential of data and its resulting analytics, the most successful contractors in the industry are beginning to make the move: More and more contractors are turning to lead generation services like Modernize to complete more projects each year. Here’s where we stand:

  • 1.5 million homeowners found their contractors through Modernize in 2017
  • And that’s, in turn, earned $ 1.5 billion for those contractors.

Lead generation services like Modernize are paramount to a successful marketing approach in the digital age. No one knows homeowners as Modernize does — and like anything else, homeowners and their homes are ever changing and evolving, both technologically and culturally. Learn more about our most recent findings: the Homeowner Survey Index: Q1 2019.

Whether it’s starting your online efforts from scratch or diving into your decades of experience to discern trends and help you sharpen your client base, learn more about us today and find out how we can help you.

Ready to grow your business?

The post How to Expand Your Digital Footprint to Reach More Homeowners appeared first on Modernize.

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WATCH: World News 02/28/19: Trump And Kim Jong Un Fail To Reach Agreement During Summit

5-year-old mauled by a pitbull at Portland airport; Luke Perry hospitalized due to unknown medical issue
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Colin Kaepernick, Eric Reid, And NFL Reach Settlement — May Sign With Patriots Or Panthers

It may just be a “win-win” for Colin Kaepernick after settling with the NFL and reports say he may soon sign with the Patriots or Panthers.  Reid recently signed with the Carolina Panthers and the players’ lawyer Mark Geragos and Ben Meiselas expect Colin to sign soon.

The men sued the NFL for collusion after they participated in kneeling protests as a way of bringing attention to racial discrimination and police brutality.

The full details of the NFL settlement won’t be revealed through Geragos, but the attorneys did release a statement on their clients’ behalf.

The statement reads as follows:

“For the past several months, counsel for Mr. Kaepernick and Mr. Reid have engaged in an ongoing dialogue with representatives of the NFL. As a result of those discussions, the parties have decided to resolve the pending grievances. The resolution of this matter is subject to a confidentiality agreement so there will be no further comment by any party.”

Though we don’t have facts, estimates say that the settlement could be anywhere between $ 60 and $ 80 million. Needless to say, Kaepernick and Reid should be very happy with their financial settlement as well as their return to the game.

Some believe that with Cam Newton’s shoulder surgery, there’s a good chance of seeing Colin Kaepernick sign with the Panthers. Reid has been picked up for three years, and it seems fitting the two should go to the same team.

There’s no question that this was a huge win for both Kaepernick and Reid and it’s also a bold statement for those who supported Colin in boycotting the SuperBowl earlier in February.

According to Mark Geragos, there is no doubt that Kaepernick wants to play in the NFL again. The win comes at a time that there is great scrutiny on Jussie Smollett and his claim of being victimized in a MAGA racist and homophobic attack.

Civil rights leaders and U.S. politicians showed sympathy with Smollett with some referring to the attack as a modern day lynching. Now there are conflicting reports that Smollett allegedly had his hand in staging and orchestrating the attack.

His attorneys deny those claims.

Kaepernick’s victory comes at a time when the political ice is thin and at any moment it could cave in. Though things have been racially tense for the beginning of the year, Kaepernick’s and Reid’s victories should help the pair move forward with their lives and careers.

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Amazon to build more Whole Foods stores to boost reach of Prime Now service

Amazon

When Amazon acquired Whole Foods for $ 13.4 billion back in June of 2017, many people found the move a bit curious. Now, about 18 months later, Amazon’s plans with the popular supermarket chain are finally starting to crystallize.

A few months ago, for example, Amazon announced that Prime members would able to receive discounts on Whole Foods purchases, with some items available at a generous 50% discount. And now comes word via The Wall Street Journal that Amazon is planning to expand the cumulative number of Whole Foods stores across the country. The reason? It will significantly expand the pool of Prime subscribers who will be able to take advantage of Amazon Prime Now, the company’s free two-hour delivery service.

Continue reading…

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Amazon to build more Whole Foods stores to boost reach of Prime Now service originally appeared on BGR.com on Sun, 30 Dec 2018 at 17:20:11 EDT. Please see our terms for use of feeds.


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Gun deaths in US reach highest level in nearly 40 years, CDC data reveals

Nearly 40,000 people in the United States died by guns last year, marking the highest number of gun deaths in 38 years, according to a new analysis of data from the Centers for Disease Control and Prevention’s WONDER database.


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Soviet-era moon fragments could reach $1 million at N.Y. auction

Wealthy space buffs will have the chance to own three small particles of lunar matter when what Sotheby’s describes as the only known documented “moon rocks” to be legally available for private ownership hit the auction block in November.


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Chinese privately developed rocket fails to reach orbit

A privately developed Chinese carrier rocket failed to reach orbit after lifting off from Jiuquan Satellite Launch Center on Saturday, in a blow to the country’s nascent attempts by private companies to rival Elon Musk’s SpaceX.


Reuters: Science News

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Ford Motor To Not Reach 8% EBIT Margin Or High Teens ROIC Targets By 2020

Ford Motor Company (F) reaffirmed adjusted EPS guidance for the full-year in the range of $ 1.30 to $ 1.50 and positive cash flow that will be lower than 2017. The company noted that as a result of the higher costs and uncertainty impacting the entire sector, coupled with unexpected deterioration in the current year in the Europe and China business, it will not reach previously announced 8 percent EBIT margin or high teens ROIC targets by 2020.
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Kaiser Permanente and the Alliance of Health Care Unions Reach Tentative Labor Agreement

LOS ANGELES — Kaiser Permanente and the Alliance of Health Care Unions have reached a Tentative Agreement on a national, 3-year collective bargaining agreement that covers nearly 48,000 unionized Kaiser Permanente health care workers in 22 union locals.

The negotiations, which began in May, were among the largest private-sector contract talks in the United States this year. The deputy director and commissioners of the Federal Mediation and Conciliation Service attended the sessions. The tentative agreement was reached on September 23.

Read the Federal Mediation and Conciliation Service’s statement acknowledging Kaiser Permanente and the Alliance of Health Care Unions for their “exceptional achievement” in reaching a tentative agreement.

The Tentative Agreement goes far beyond the traditional contract issues of wages and benefits. It includes provisions to strengthen the groundbreaking labor-management partnership between Kaiser Permanente and the Alliance, at the senior leadership level as well as the front-line level. This includes 3,600 unit-based teams — jointly led by pairs of managers and union-represented employees — that are delivering significant improvements in the areas of quality, affordability, service and work environment on behalf of Kaiser Permanente members and patients.

The Tentative Agreement also offers enhanced career development programs to enable Kaiser Permanente’s workforce to continue meeting member needs in an evolving health care environment.

“This agreement advances our ability to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve,” said Chuck Columbus, Kaiser Permanente senior vice president and chief Human Resources officer. “We’re proud of the skilled, dedicated and compassionate people of Kaiser Permanente who are devoted to our mission, our members and patients, communities and each other.”

“Our unions are committed to raising the standards of health care delivery, and the living standards of workers everywhere,” said Alliance Executive Board Chair Kathleen Theobald, executive director of the Kaiser Permanente Nurse Anesthetists Association. “We have shown that we can deliver top quality care hand in hand with industry-leading wages and benefits. This Tentative Agreement strengthens our partnership and our ability to keep delivering improvement for patients and workers.”

The agreement also reaffirms both parties’ commitment to working together under a new Labor Management Partnership agreement. The original agreement, reached in 1997, provided a joint strategy for organizational innovation and change, created an environment of continuous learning and improvement, and actively involved the workforce in decision-making. The new agreement builds on that, strengthening the commitment that Kaiser Permanente and the partner unions will promote each other’s mutual success.

The new Tentative Agreement includes:

  • Across-the-board wage increases, which vary by region and by year.
  • Enhanced processes to re-energize the Labor Management Partnership and ensure the engagement of senior leaders.
  • A new labor-management trust to fund the partnership with the Alliance.
  • A new educational trust to fund job training, pursuit of academic degrees, professional certification and career counseling services for employees represented by an Alliance union.
  • Continued support for 3,600 front-line teams. Worker engagement and participation in these teams have helped Kaiser Permanente garner recognition for clinical quality, patient safety and member satisfaction from organizations such as the Centers for Medicare and Medicaid Services and the National Committee for Quality Assurance.

The Tentative Agreement was unanimously approved by an Alliance bargaining delegate conference September 29 and will now go to union members for ratification. The voting is expected to be complete by the end of October. A senior Kaiser Permanente leadership group must also give its formal approval. If ratified, the agreement will have a retroactive effective date of October 1, 2018.

The contract will cover nearly 48,000 health care workers: 32,100 workers in California; 6,300 in Oregon and Washington; 2,100 in Colorado; 2,200 in Maryland, Washington, D.C. and northern Virginia; 2,800 in Georgia; and 1,900 in Hawaii. The workers span job classifications from registered nurses and pharmacists to maintenance and service workers.


About Kaiser Permanente

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 12.2 million members in eight states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: kp.org/share.

The post Kaiser Permanente and the Alliance of Health Care Unions Reach Tentative Labor Agreement appeared first on Kaiser Permanente.

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