In a turn of events pretty much everyone outside of Google saw coming, the search giant is apparently poised to wind down its Google Allo messaging app, with an announcement coming “soon.” That’s according to a new report from 9to5Google, which quotes a “reliable source familiar with the plan” though there are few details other than that at this point.
And about that word: “plan” — it seemed that was always something lacking relative to Google’s fractured and disparate messaging-related properties, such that it’s never had one single strong product that could credibly rival something like iMessage. Indeed, Google vice president Anil Sabharwal acknowledged as much about eight months ago in an interview, saying that the company would be putting a pause on additional investment into Allo. He admitted then that “The product as a whole has not achieved the level of traction that we’d hoped for,” though Google would keep supporting the app.
BGR Top Deals:
- This 70″ 4K TV for $ 550 is a better deal than almost everything we saw on Black Friday
- Amazon’s big one-day sale on Chromebooks, laptops and PC accessories has something for everyone
Trending Right Now:
- Sam’s Club has a massive iPhone XS and Galaxy Note 9 sale just in time for Christmas
- The Aukey Bluetooth earbuds people go crazy over are down to $ 18 this week
- Wisconsin woman’s dog sniffed out her owner’s cancer three separate times
Goodbye to Allo: Google confirms it will shutter its short-lived messaging app originally appeared on BGR.com on Wed, 5 Dec 2018 at 23:07:36 EDT. Please see our terms for use of feeds.
BEST DEAL UPDATE: