Suicoke Delivers Purple-Toned Styling in SS19 Lookbook

Famed footwear imprint Suicoke has built a dedicated following around its sturdy, Vibram-soled shoes and collaborations with creatives like Tyler, the Creator. For Spring/Summer 2019, the Japanese label serves up a selection of clean warm weather looks informed by purple, this season’s preferred color.

Not so far-removed from Pantone’s 2018 Color of the Year, the violet tones inspire drapey layers and strappy shoes alike, accenting Suicoke’s DEPA-Cab, CHIN-Cab, MOTO-Cab, and KAW-Cab styles with effortless cool hues and the occasional checkerboard. The popular sandals styles all sport Suicoke’s signature EVA outoles and footbeds, keeping in line with the label’s focus on comfortable elegance.

New styles include the TAMB-A and -B rubber boots, Suicoke’s first foray into rain-ready footwear, each boasting cow leather linings and waterproof zippers on the front for easy access. Then there’s the URICH and ZONA sandals, which sport the brand’s preferred nylon tape straps for lightweight adhesion; this complements the easy-tie string system that informs the new hiking-indebted OLAS sandal. Finally, VIC and RAC models will also launch for SS19, sporting a new running outsole and a removable nylon sockliner that allows for comfort in various climates.

Alongside the footwear array, Suicoke has teamed up with British knitwear experts Corgi. Known for its luxurious layering pieces, Corgi grants Suicoke an exclusive selection of woven socks in both tie-dye and glitter finishes.

Expect the new shoes to hit stockists like SSENSE shortly.

Most recently, Mihara Yasuhiro delivered ski-inspired sandals injected with air bubble soles.

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Armarium is the first platform to introduce global luxury brands to the sharing economy. Armarium offers the best edit of high fashion to rent and the highest calibre of stylists to hire via a website and mobile app, a NYC Fifth Avenue showroom and various international pop ups in jet set locales. …

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Laudomia Pucci: How Styling Keeps Brands Fresh Across Generations

LOS ANGELES — “Don’t crush your chiffon, honey,” Neiman Marcus senior vice president and global fashion director Ken Downing advised a model.
The 10 women stood in a makeshift backstage, styled by Downing for an afternoon in-store event at the retailer’s Beverly Hills store on Wilshire Boulevard. They wore pieces from an exclusive Emilio Pucci capsule collection for Neiman Marcus.
Laudomia Pucci, the brand’s image director in town for the event, went to the archives to deliver a fresh spin on seasoned prints originating from the late Sixties and early Seventies for the resort capsule.
“I think the idea here was to have the ‘perfect wardrobe’ for resort escape,” she said. “And, of course, in this store there is not much resort-beachwear. So it’s morning-to-evening in the season. It’s what we call ‘Pucci perfect’ because you just easily put it in a suitcase. It’s light and you have everything. It goes from the beach, swim, caftan, eveningwear. So you can dress it up and dress it down as you wish and it’s styled as you wish.”
It’s all in the styling that allows for brands to remain relevant across generations, Pucci said, offering that the business her father started has remained appealing to younger

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