World Record Egg on Instagram could make its creator millions as marketers chase its viral success

According to a report by The Atlantic, marketers are already seeking the opportunity to help brands crack out of the World Record Egg, which some compare to the value of a Super Bowl ad.
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Want to Start a Side Hustle? These 10 Tips Will Help Set You Up for Success

Side hustles can be a great way to supplement your income or satisfy your entrepreneurial spirit. Who knows — having one might someday lead to a more fulfilling job opportunity.

Experienced side hustlers will tell you there’s a lot you can do in the beginning to build a solid foundation for your gig. So if you’re thinking about taking on a new venture, here are 10 tips on how to start a side hustle that will help you avoid future headaches.

Find Out How Much Side Hustle Time You Have Available

McKinzie Bean, creator of the

When juggling a day job and starting a side hustle, time is precious. McKinzie Bean is the operator of Moms Make Cents, a website aimed at helping moms build their own businesses.

She advises people to document their normal routines for one week before starting their side gig so they can see how much time during the evenings and weekends they spend doing things like cooking dinner, watching Netflix, doing chores, etc. Bean recommends using time tracking smartphone apps like Toggl when offline and Google Chrome extensions to monitor time spent on the internet.

You can see how much time you really have for a side hustle once you cut unproductive activities from your schedule.

“In your first year, you do have to dedicate a lot of time to your side hustle,” Bean says. “Just see which pieces you’re willing to give up because it is going to take some sacrifice to get to that point where your business is growing.”

Research if the Side Gig Is Worth Doing

Now that you know how much free time you have available, consider whether it’s feasible to add a side gig on top of a regular job.

Alex Tran is a full-time digital marketing strategist who operates five separate side hustles, including teaching yoga and reviewing activewear.  She recommends searching Google and YouTube to see if there’s a need for your side hustle and to determine how time-consuming it can be. During your research, see if other people are doing something similar and ask if they are willing to offer their advice.

“Say, ‘Hey, I work full time right now, but is it possible that I could just do this maybe six hours a week?’” she advises. If they respond, they may tell you how much of a financial and time commitment it will be to get your business off the ground.

Find Out Whether You Need to Inform Your Current Employer

One thing to consider before starting a side hustle is determining whether the gig will interfere with your day job. Every company is different, and some may have strict guidelines on what employees can do outside of work, Bean warns.

Do yourself a favor and dust off the employee handbook to see if there are any rules against side jobs. The last thing you need is to lose your primary source of income because you forgot to tell your boss about your budding side gig.

Set Some Office Hours

When Bean and her husband started working on their website 2 1/2 years ago, they set a schedule to keep them on track during the evenings. For example, she’d work for an hour on the site after her husband got home, then he’d take over after dinner. She says having a schedule in place was critical for them.

Also included in their schedule was at least one social or family activity per week to avoid burnout. “There was always one piece in the week that we could look forward to,” Bean says. “A few hours where we could recharge and be rejuvenated.”

Open Separate Business Accounts

Trish McDermott poses with baby gear in front of the trunk of her car

It’s never too early to start thinking about tax season. Trish McDermott is a longtime side hustler and co-founder of BabyQuip, a baby gear rental service for traveling parents. She tells people to open a bank account and credit card dedicated solely for their business.

Doing this provides you with a true-to-life snapshot of the financial results of your side hustle. “That snapshot is really difficult to see if you’re commingling your personal transactions with your side hustle,” she says.

By having all your side hustle income and expenses in one place, you can see trends and other relevant information to improve your business. Plus, she says, your accountant will appreciate it when it’s tax time.

Develop an Organization System for Your Paperwork

Instead of throwing all your receipts into a shoebox, consider setting up a digital filing system. “As a side hustler, you have to maximize your time,” Bean says.

Most of her receipts and invoices are sent via email because she runs an online business. To save time, Bean uses free basic automation software, such as If This Then That (IFTTT), to automatically save her receipts into a Google Drive folder.

For physical receipts, she takes photo backups using the smartphone app CamScanner. That way everything is saved on her phone or computer, ready to go for tax season.

Design Templates to Work Smarter

Tran encourages people to set up a task workflow in the early days of their side gig. For example, if your side business is in copywriting or involves creating a lot of documents, she encourages people to design templates.

“Have a system down so you can streamline it when you start to scale your business.” These templates can have the basic format laid out so all you need to do is change out the unique details. That way, you’re not starting from scratch on every project.  

Find Industry-Specific Groups

McDermott says there are many industry-specific groups and communities available on social media for side hustlers. In these LinkedIn and Facebook groups, you can learn from other professionals working in your field as they share advice. McDermott recently discovered a Facebook group for freelance social media managers and was blown away by the information and resources they were sharing among themselves.

“Those kind of connections nowadays are so easy to find, and so fruitful,” she says.

Create a Productive Home Environment

Your home office needs to have minimal distractions. Two ways to ensure this include following a set work schedule and having everything you need in the office, McDermott says.

By following the same work schedule, your family, neighbors and others know not to bother you during designated times. Plus, if you have everything you need at your disposal, you don’t need to leave the room.

“Having the tools you need to do your work available in the space you’re doing it prevents you from wandering around the house and deciding that you should start the dishwasher,” she says.

Don’t Wait for Perfection — Just Go For It!

Whether it’s posting on social media, launching a website or starting a company, McDermott encourages aspiring side hustlers and entrepreneurs not to get paralyzed by perfection, which can get in the way of execution. Her outlook is to do it the best you can and fix what doesn’t work as you progress.

“There’s no company on the face of the planet that has gotten it all right all the time,” she says.

In her opinion, the rewards are more significant for entrepreneurs who take risks and are willing to bring their energy and passion to whatever they do.

“You just can’t wait around to be perfect,” she says. “Someone else will take the idea and run [with it]. Just go!”

Matt Reinstetle is a staff writer at The Penny Hoarder. He covers side hustles and the gig economy. If you have a side gig story idea, message him on Twitter @MattReinstetle.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

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Brooklyn Congresswoman Yvette D. Clarke Shares 5 Keys to Success in 2019

During this year’s second annual Success Supper—an annual family-style dinner designed to recognize and celebrate women who embody grace and fortitude while impacting their community—Brooklyn Congresswoman Yvette D. Clarke, a Democratic member of the U.S. House of Representatives and a legislative pillar in Brooklyn, New York’s 9th district, talked about the importance of communities supporting black women.

As a co-chair of the Congressional Black Caucus of Black Women and Girls, Clarke focuses on providing women with the education and entrepreneurial resources needed to become successful business owners.

Congresswoman Clarke shared five keys to success in the New Year:

Evaluate your network

“It’s about the circles you’re in, your network. We have to ask ourselves who is in our network? The challenge for our community is not one of worth, it’s one of trust. Because we’re spending money every day how much of those dollars do you spend with black entrepreneurs?”

Use your Influence

“We’re not using our influence. Were very influential. As a matter of fact, there is not a popular trend that’s been started that we have not been at the heart of.”

Trust Your Abilities

“Always trust in yourself and your abilities. Be self-aware, because understanding yourself helps you to improve your leadership.”

Stay True to Yourself

“It’s important for us to stay true to ourselves. Not everyone is going to be out here [protesting] in the street but some folk may fund the movement. Not everyone is going to be the person who is going to be out front but every leader is building an organization of support.”

Stay Focused

Stay focused enough [on your] own goals and aspirations.

The post Brooklyn Congresswoman Yvette D. Clarke Shares 5 Keys to Success in 2019 appeared first on Black Enterprise.

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Ex-fiancée of HQ co-founder Colin Kroll: ‘Success got the best of him’

On Sunday, the developers behind HQ Trivia — the game show where hundreds of thousands of users compete for cash on their smartphones — launches a new game: HQ Words, a “Wheel of Fortune”-inspired app. It should be a time of celebration and optimism for the young start-up. Instead, HQ is facing a crisis. One…
Technology News & Reviews | New York Post

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Octavia Spencer Admits Playing God Was ‘Hard’; Talks ‘Green Book’ Success

Actress Octavia Spencer isn’t on-screen in Green Book but because she was so drawn to the story she opted to become an executive producer.

Green Book gives us a look inside the road trip of Jazz pianist Don Shirley (Mahershala Ali) and his driver/bodyguard Tony Vallelonga (Viggo Mortensen) as they traveled through the deep south in the 1960s for Shirley’s tour.

Spencer, who was born in Alabama, called into the Tom Joyner Morning Show to discuss how she became involved in Green Book and how her southern roots had a lot to do with it.

Check out the full interview above.

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Kandi Burruss Graces The Cover Of ‘InBetween Magazine’ – Talks Family, Success And The Power Of Social Media

Kandi Burruss is featured on the cover of InBetween Magazine, and she shared this with her fans and followers who couldn’t be more excited for their favorite housewife. Take a look at the cover below.

Her fans started to congratulate her on all of her achievements, beginning with Xscape and finishing with her latest movie and her restaurant, Old Lady Gang.

Someone brought up RHOA and Porsha Williams: ‘You were so worried about the sincerity of Porsha’s apology to you about “the lies, the lies, the lies”…you could have taken this opportunity to show her how its done when a woman of stature is wrong, she can admit it sincerely and move on. ❤❤

Speaking of Porsha and RHOA, in this week’s episode of the show, Kandi exposed some shady secrets about her fiance, Dennis McKinley’s past, including how he has a reputation for being a player and a cheat.

Another fan told her that they had seen her latest movie (in which she plays a drug addict mother) and they were completely impressed:

‘@kandi I saw the movie (never heard) you were excellent!!!! There’s nothing you CANT DO… I’m soooooooo proud and a big fan.❤

View this post on Instagram

Check me out in @inbetweenzine!

A post shared by Kandi Burruss (@kandi) on

Someone else told her ‘I Love me some Kandi B. Keep doing what doing, cause them, haters, going to keep on hating, but you flaunt on.🖤

Another commenter said that they visited Kandi’s restaurant and had a little observation to make: ‘Went to OLG tonight the new location EVERYTHING WAS AMAZING !! I’m 8 months pregnant so it was kinda tight with the seating arrangement.. The bigger people there will probably struggle too. But other than that… #blackownedbusiness. ❤

One person gushed over Kandi and told her ‘Kandi is the best! She never ages, dresses super cute, she has it all! God bless her and her family! Heavenly voice as well! Love her!’

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Dress for Success Lines Up Bruno Magli, Altuzarra, Project Gravitas for Giving Tuesday Initiative

GIVING THANKS: For Giving Tuesday, the nonprofit Dress for Success has rounded up some designer and apparel companies like Bruno Magli, Altuzarra and Project Gravitas to promote its worldwide work.
Committed to helping women reach economic independence, the group has created the #DFSPowerPiece social media campaign and microsite to encourage donations. In addition to the aforementioned three brands, Christian Dior Makeup, Peruvian Connection, Rent the Runway, Sorel and Wander Beauty are involved in this year’s effort. Each is selling an item for the initiative where some of the proceeds will benefit Dress For Success. Magli’s selection is the Gala sued pump, Altuzarra’s pick is the Pencil Skirt and Christian Dior Makeup’s choice is the Ultra Rouge 999 Lipstick.
In years past, the group marked the annual post-Thanksgiving event as “Giving Shoesday,” where people were encouraged to donate shoes to the organization. Chied executive officer Joi Gordon said that this is the first time the group is working with multiple brands that will have dedicated items to help ring up sales for Dress For Success. Some of the participating brands are regular donors to DFS.
“This will obviously be driven by not only the brands, but also our database and social media. We’re excited

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‘Fantastic Beasts’ Sequel Falls Short of First Film’s Success, But Still Wins Weekend Box Office

(LOS ANGELES) — “Fantastic Beasts: The Crimes of Grindelwald” crawled, slithered and flew its way to the top of the weekend box office with a $ 62.2 million opening in the U.S. and Canada, according to studio estimates Sunday.

The latest offering from the Harry Potter multiverse fell short of the opening of the first film in the Warner Bros. series, 2016’s “Fantastic Beasts and Where to Find Them,” which debuted with $ 74 million in a similar November release and went on to earn $ 234 million in the U.S. and Canada.

But all the Harry Potter films have had a broad international reach, and “Fantastic Beasts” had a hearty worldwide weekend gross of $ 253 million, according to the studio’s estimates.

“Clearly it’s a huge phenomenon globally,” said Jeff Goldstein, president of domestic distribution for Warner Bros.

Last week’s top film, “Dr. Seuss’ The Grinch,” was second with $ 38.1 million, bringing its domestic tally to $ 126 million for Universal Pictures after two weekends.

“Bohemian Rhapsody,” 20th Century Fox’s Freddie Mercury biopic, is still rocking, taking third place with $ 15.7 million for a total of $ 127 million.

“Fantastic Beasts,” the second film in the series of Potter prequels written by J.K. Rowling and starring Eddie Redmayne, Johnny Depp and Jude Law, had a budget of $ 200 million. Its reviews were largely lackluster, with critics saying Rowling’s magical world is wearing thin after 10 films.

Globally the first nine films have earned $ 8.5 billion, a total that this one’s worldwide take will inflate.

“This is yet another example of a movie whose opening weekend skewed heavily into the international territories,” said Paul Dergarabedian, senior media analyst for Comscore. “This happens a lot with bigger franchise movies. For many of these blockbusters, it’s the international component that comes in and saves the day.”

In the U.S., Warner Bros. is hoping young devotees who are out of school will keep “Fantastic Beasts” in flight through Thanksgiving.

“It’s a big week coming up,” Goldstein said. “Friday is one of the biggest movie days of the year.”

It will have a major challenger in Disney’s “Ralph Breaks The Internet,” which opens Wednesday, as does “Creed II.”

“Fantastic Beasts” continues a year of high points and hits for Warner from a diverse string of movies, including “The Meg,” ”Crazy Rich Asians,” ”The Nun” and “A Star is Born.”

“Warner Bros. is on a roll that every studio would envy,” Dergarabedian said.

In this weekend’s smaller-budget openings, “Instant Family” starring Mark Wahlberg brought in $ 14.7 million for Paramount Pictures, and “Widows,” the latest from “12 Years a Slave” director Steve McQueen, earned $ 12.3 million for 20th Century Fox.

Overall, the weekend was down 14.5 percent from the same timeframe a year earlier, when “Justice League” made for a major pre-Thanksgiving weekend.

Here are estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday also are included. Final domestic figures will be released Monday.

1. “Fantastic Beasts: The Crimes of Grindelwald,” $ 62.2 million.

2. “Dr Seuss’ The Grinch,” $ 38.1 million.

3. “Bohemian Rhapsody,” $ 15.7 million.

4. “Instant Family,” $ 14.7 million.

5. “Widows,” $ 12.3 million.

6. “The Nutcracker and the Four Realms,” $ 4.7 million.

7. “A Star Is Born,” $ 4.3 million.

8. “Overlord,” $ 3.8 million.

9. “The Girl in the Spider’s Web,” $ 2.5 million.

10. “Burn The Stage: The Movie,” $ 2.3 million.


Entertainment – TIME

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You Mad Or Nah? New York Post Piece Slams Michelle Obama’s Success Post White House

Whether she had students moving their bodies with Beyonce’ in her Let’s Move campaign championing physical fitness or she was letting first-generation college students know that she was with them every step of the way, you’ve got to give it …

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More than intelligence needed for success in life

Research has examined long-held beliefs that success in school and careers is due to more than just high intelligence. Non-cognitive skills are also important.
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The fascinating story behind the explosive success of Candy Crush — MashTalk

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What does “time well spent” mean for games like Candy Crush?

If you own a smartphone, chances are you know Candy Crush and maybe even the game’s latest incarnation, Candy Crush Friends Saga. What you may not know is the story behind the franchise: How an Italian entrepreneur put all his cash on the line as a co-founder of King, the company behind the game, in the early 2000s, with an idea of how to re-invent gaming for the online world.

That person is Riccardo Zacconi. He’s guided the company through the many phases of online gaming (desktop, Facebook, mobile, and more), taking King public and eventually selling it to gaming giant Activision Blizzard in 2015. In this episode of MashTalk, Zacconi talks about that journey, his thoughts on Mark Zuckerberg, and what the future holds for mobile gaming now that people are starting to question all the time they’re spending on their devices playing games like, well, Candy Crush. Read more…

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Saudi crown prince proclaims investment conference a success despite boycott

Saudi Arabia’s crown prince trumpeted on Tuesday a conference that has drawn investment deals worth $ 50 billion despite a boycott over the killing of journalist Jamal Khashoggi, declaring the event as “great – more people more money”.


Reuters: Business News

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How post-it affirmations and dreaming about Manhattan shaped Bebe Rexha’s success

Filled with post-it affirmations, her famed closet door bore a large sign, “I Will Be a Worldwide Superstar,” indicating that this was where the seeds of her ambition and
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