Cremieux to Replace SoHo Unit With Hudson Yards Store

NEW YORK — Count Cremieux as the latest upscale tenant to sign on at Hudson Yards.
The French men’s wear brand, which got its start in Saint-Tropez in 1976, will open an 800-square-foot store at The Shops and Restaurants at Hudson Yards, a key element of the neighborhood that is being built on Manhattan’s far West Side. When completed, Hudson Yards will include more than 18 million square feet of commercial and residential space, more than 100 stores, a collection of restaurants, 4,000 residences, a 750-seat public school, a 200-room Equinox hotel and 14 acres of public open space.
The Cremieux store is expected to open in mid-March and will join anchor Neiman Marcus as well as Dior, Cartier, Van Cleef & Arpels, Coach, Kiehl’s, AG Jeans by Adriano Goldschmied and Forty-Five-Ten.
At Hudson Yards, the store will be located near Cartier, Dior, Fendi and other brands with a similar aesthetic, said Stephane Cremieux, chief executive officer of Cremieux and son of founder Daniel Cremieux.
The shop will replace the 700-square-foot, two-level unit at 65 Mercer Street that closed in June. That store had been open for four years but the lease was up for renewal and the landlord would not reduce the rent, Cremieux said.

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