Denim Première Vision Travels to London and Aims to Be More International

LONDON — Denim Première Vision is looking outward and repositioning itself on an international scale: For the first time in 11 years, the denim trade show was held outside Paris as part of a new strategy that will see the show land in a variety of locations.
London was the first stop in the fair’s “roving denim” strategy, which will see the exhibition touch down in markets with mature fashion industries. The two-day event wraps up Thursday at the Old Truman Brewery in Shoreditch.
For Guglielmo Olearo, chief executive officer of Première Vision, London offers a hotbed of creativity and contemporary fashion while also being an “unexplored market for denim. Our new positioning is very contemporary, fashionable and sustainable, and from what I can see so far, London touches on all these points,” Olearo said.
This year’s exhibition hosted 89 companies, ranging from weavers to garment manufacturers to technology developers. Olearo said these exhibitors were chosen to fit the year’s four themes: Discover, Care & Share, Performance and Personalization. According to Première Vision’s fashion director, Pascaline Wilhelm, personalization is the DNA of denim.
According to Wilhelm, trends are stemming from product innovation and comfort. “People don’t want to be constrained with garments, the need for freedom is

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Nike Vision Expands Kevin Durant Eyewear Collection

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The two new styles of sunglasses include design details pulled from Durant’s on-court skills. The Nike KD Flicker boasts laser-etched components that are created from body-mapping Durant on court. Each of the sunglasses are laser-etched with a “KD” logo and Nike Swoosh logo on both temples. They retail from $ 99 to $ 144.
“Kevin was already wearing Nike sunglasses, so it was a natural progression from his optical collection to expand to sunglasses as well,” said Steve Tripi, marketing director at Marchon. “KD provides inspiration and direction for product design and he is involved throughout the process for approvals.”
The four new optical styles include the Nike KD 88, which is named after Durant’s birth year, and the Nike KD 929, which is named after his birthday. They were designed for young athletes and have flexible spring hinges meant to offer durability and comfort. The Nike KD 28 represents Durant’s age when he won his

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