Comcast revives 'E.T.' to hawk cable and internet service

Comcast revives 'E.T.' to hawk cable and internet serviceTech companies often like to mine nostalgia for a few quick bucks, but Comcast is probably pushing that emotional exploitation a little too far. The telecom has posted a short film that reunites E.T.'s namesake alien with human pal Elliott to pitch Xfinity internet and TV service. Yes, it's exactly as cheesy and manipulative as it sounds — it shows E.T.'s comic struggle to adapt to tablets, voice remotes and VR (complete with that music), and basically rehashes major themes of the 1982 movie in the space of four minutes.



Yahoo Tech

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