J.C. Penney to Open Men’s Outdoor Shops

J.C. Penney is turning its gaze to the outdoors.
The retailer will open an Outdoor Shop for men in 100 stores and online on Oct. 4. The shops will offer apparel from a new St. John’s Bay Outdoor private label as well as three new national sportswear brands: American Threads, The American Outdoorsman and Hi-Tec.
The shops will measure around 800 square feet and will be featured prominently within the men’s department, the retailer said. They will have modern fixtures, bold graphics and mannequins dressed to inspire adventure and exploration of the outdoors.
Their anchor will be St. John’s Bay Outdoor, which will include sweaters, jackets, vests, graphic T-shirts and woven shirts, with prices ranging from $ 11.99 to $ 44.99.
That collection will be offered in 600 stores and online beginning Thursday.
Other new brands include American Threads, which is centered around denim and workwear, that will be exclusive to Penney’s for fall. The assortment will include also quilted vests, sweaters and jackets.
The American Outdoorsman will offer knitwear, hoodies, vests, jackets and pants with waterproof pockets, moisture-wicking fabric, sun protection and quick dry properties.
Hi-Tec will offer shirts, pants, fleeces, vests and outerwear.
“As America spends more time outdoors, J.C. Penney is launching an entirely new outdoor category for men that delivers what he

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