Marimekko Extends Brand Into Streetwear

Marimekko, the Finnish design house, is hitting the streets.
A new collection of unisex streetwear designs called Marimekko Kioski features a range of androgynous, wearable wardrobe staples and the brand’s iconic Sixties patterns. The looks include knitwear, hoodies, caps, T-shirts, handbags and footwear introducing Marimekko’s iconic flower print, Unikko, to a new audience. The iconic poppy pattern, Unikko, was designed in 1964 by Maija Isola.
The first collection launches today on marimekko.com and will be available at the Marimekko flagship at 200 Fifth Avenue on Saturday. The line will also be sold in Canada starting Saturday at Gravitypope stores in Vancouver, Toronto, Calgary and Edmonton.
Retail prices range from $ 20 for a scrunchie to $ 325 for a hoodie.
Satu Maaranen, head designer of Marimekko, said she’s excited about how a new generation of Marimmeko fans have styled their vintage and new Marimekko items into their streetwear styles.
“We feel that our playful prints are a perfect match with the creative streetwear culture,” she said. “This collection introduces our art of print-making to a new generation of urban youth around the world with reinterpretations of our iconic patterns in new colorways and new applications. The collection is especially inspired by our iconic Unikko print that stands

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